1, why is the word "de" missing a horizontal?
Yang, the founder of Quanjude, asked a scholar named Qian Zilong to write a plaque. After several storms, this plaque has been hung 130 years. However, I don't know if you have noticed that the word "Germany" on the Quanjude plaque is missing a horizontal line. Why is this?
Some people say that at that time, Boss Yang invited Qian Zilong, and they had a good time. When Yang learned that Qian Zilong's calligraphy was very good, he immediately took out his pen and ink and asked Qian Xiucai to write a word. Because Qian Xiucai drank two more cups, he was in a trance. In his carelessness, he forgot to write the word "De".
Others said that when Yang started his business, a guy * * * hired 13, plus a person * * * himself 14. In order to let everyone work with peace of mind, Qi Xin made concerted efforts, and Qian Xiucai was asked to write one line less, indicating that everyone could not draw a knife in their hearts. When you hear this, you may ask: Isn't it more wholeheartedly to add a horizontal line?
Of course, these are all guesses and legends. What is the real reason? It turns out that as early as 1000 years ago, "de" was an pictograph with horizontal characters. This can be confirmed by the ink of famous calligraphers in Tang, Song, Yuan, Ming and Qing dynasties. For example, the word "De" in the Imperial Book of Emperor Kangxi of the Qing Dynasty, which is now located in the Confucius Temple in imperial academy, Beijing, is not horizontal; Another example is the word "De" written by Zheng Banqiao, a painter in the Qing Dynasty who founded Quanjude at the same time. Some of them have horizontal lines, while others have no horizontal lines.
In addition, we can also study the word "De" from the perspective of ancient coins in China. For example, the word "De" in Jingdezhen Baotong, which was cast in northern Song Zhenzong (A.D. 1004), has no horizontal character, while the word "De" in Xuanzong of the Ming Dynasty (A.D. 1426) has horizontal characters.
From the above analysis, it can be concluded that in the past, the word "de" was written horizontally and horizontally, and both of them were correct. In order to keep the original appearance of the plaque, the word "de" on the plaque has lost a horizontal line.
2. The earliest text advertisement in Quanjude after liberation.
1 950165438+1October1There is an advertisement for Quanjude in an old book. Unfortunately, this book has no cover, so we can't know its title. But from the preface analysis, it is a book about Beijing, which is similar to the Beijing Guide. Judging from its publication time, it is one of the earliest text advertisements in Quanjude after liberation. It provides first-hand information for us to study Quanjude in the early days of liberation.
The first half of this advertisement consists of four lines and four sentences arranged from right to left in traditional Chinese characters:
"To go to Beijing, you must go to No.24, the meat market outside Qianmen, Quanjude, the first famous roast duck in Beijing, and try hanging roast duck."
The second half of the advertisement is a column of traditional Chinese characters from right to left:
"After more than one hundred years of careful research, it is nutritious, crisp and delicious. Famous teachers' colleges at home and abroad cook all kinds of dishes. The cleaning service of the carved pedestal in the first year is very thoughtful. You will be satisfied if you try it. "
A total of ***54 words are written together, without a punctuation mark. Then there are four columns of fine print:
"Telephone reservation 70668 Call outside to inform that it will be delivered on time."
It can be seen from here that Quanjude's roast duck was very famous at that time, not to mention the elegant dining environment and service. Not only let the guests dine in the lobby, but also deliver the roast duck to the customer's door, as well as the service promise of "punctuality" and "no mistakes".
Introduction:
Quanjude, a time-honored Chinese brand, was founded in 1864 (three years of Tongzhi in Qing Dynasty). After several generations of pioneering efforts, it has made great progress. June 5438+0999 June 5438+ 10, "Quanjude" was recognized as a "well-known trademark" by the State Administration for Industry and Commerce, which is the first service-oriented China well-known trademark in China. Quanjude roast duck is delicious and suitable for many people.
Through continuous innovation and development, Quanjude cuisine has formed a Quanjude cuisine with the unique Quanjude roast duck as the leading factor, which integrates "whole duck mat" and more than 400 kinds of special dishes. It is loved by heads of state, government officials, people from all walks of life and domestic and foreign tourists, and is known as "the first food in China". Zhou Enlai, former China people and China Prime Minister, has chosen Quanjude's "Duck Banquet" as a state banquet for many times.
"Quanjude" is both old and young, both traditional and modern, and is marching forward bravely towards the grand vision of "China's catering is the first, the world food is the world famous brand".