List of majors:
(1) Music: including music performance (such as vocal music, instrumental music, etc.), composition and composition theory, musicology, music education, instrument construction (such as violin Production, piano tuning), etc.
(2) Fine arts: including painting (such as Chinese painting, oil painting, printmaking, mural), sculpture, fine arts, art education, art design, calligraphy, art design (such as environmental design, decoration design, Fashion design, decorative art design, environmental art design, computer art design, product modeling design, advertising design and production, multimedia design and production, etc.), drama stage art design, animation, etc.
(3) Dance: including dance performances (such as ballet, Chinese classical dance, modern dance, international dance, etc.), dance choreography, dance studies (such as dance education), etc.
If the connotations of music performance, painting, sculpture, and dance performance majors are clear to everyone at a glance, the term art design must be the "blind spot" for most students.
Art design can be said to be the most practical art major, and it is also the main force in the employment of art major graduates. It is closely related to the development of the times and is diverse, involving society, culture, economy, market, technology and other aspects. Because the scope of art design is so wide, its professional classification also includes many detailed professional directions, and each direction has its own focus on learning content and employment direction. Let's take a look at the vast sky under the art design major -
Graphic design major
That is, visual communication, mainly studying advertising strategy, advertising performance, book design, illustration design, Photography art and technology, new media creation and application and other courses. Graduates work in various enterprises and institutions, engaged in corporate image planning and design, reverse design, display design, etc. Of course, if you have a heart that desires to create, creating your own design studio is the best choice.
Advertising Design Major
Mainly study courses such as advertising planning and creativity, copywriting, advertising operations, media research, videography and photography, advertising design, market research, etc. The main employment destinations of graduates are: advertising departments of newspapers, magazines, television stations, radio stations, publishing houses and other news and publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc.
Interior Design Major
Mainly study courses such as interior space design and interior furnishing design. After graduation, students mostly become draftsmen, three-dimensional architectural expression designers, interior decoration designers, etc.
Environmental Art Design Major
Mainly study sketching, gouache still life, interior design principles, modern design history, construction engineering drawing and drawing recognition, AutoCAD, Photoshop image processing, Corel graphic design, etc. course. Most of the students are engaged in professional-related industries, such as cabinet designers, furniture designers, construction drawing designers, rendering renderings, estimators, tooling designers, designer assistants, construction supervision and other industries.
Decorative Art Design Major
Mainly study sketch, color, three major components, indoor and outdoor decoration design, decorative material construction and project budget and final accounting, display design, furniture design, landscape MS211, CorelDraw, AutoCAD, Photoshop, 3DMAX and other courses. Its graduates are mostly engaged in interior and exterior design, decorative painting, landscape design, furniture design, community planning and other design work.
Fashion Design Major
Mainly study courses such as clothing structure design and production, clothing design, clothing CAD, clothing production management and marketing, layout and push board, clothing three-dimensional cutting, etc. This major has a very high employment rate and is mostly engaged in clothing design and development, clothing production process design, clothing pattern making, clothing push boards, clothing production process sheet writing, sample production, clothing production management, etc.
Product Modeling Design Major
Mainly study courses such as design sketching, product sketching, design graphics, rapid expression techniques, visual communication design, and morphological design. After graduation, students mostly work in industrial design companies, IT product design and manufacturing, furniture, toys, film and television animation companies, game post-production product design and other enterprises, engaged in three-dimensional product design, new product development, visual communication design and other work.
Multimedia Design and Production Major
Mainly study courses such as sketching, color, composition, digital stunt principles, MAYA, AfterEffects, Premiere, film and television advertising creative design, etc. Graduates of this major can be seen in television stations, film and television companies, mass media, music and record distribution companies, advertising and other fields.
There are many directions for art and design majors, and the directions of study are also very different. Therefore, before applying, you need to clarify what you like and what field you hope to work in in the future. Make a choice after fully understanding your own situation and professional situation.
Acquired accumulation: the main force in the media era
Professional list:
(1) Radio and television, film and television, drama: including broadcasting and hosting, radio and television Director, recording arts (such as recording engineering, etc.), photography, film and television lighting, television program production, performance (such as film and television performances, opera performances, drama performances, etc.), directing (such as film and television directors, theater directors, etc.), film and television drama literature, etc. .
(2) Management category: including public sector management (such as film and television production management, art management), etc.
(3) Public relations: including flight attendants, hotel services, etc.
(4) Theory category: including director history, literary director, music theory, dance history, art history, art design history, etc.
Compared with music, art, and dance majors that require long-term accumulation, the "Asian Art Examination" major provides us with another choice. The Asian Art Examination mainly refers to majors such as radio and television arts, drama, film and television arts, etc. They are different from art, vocal music, and dance, which require long-term accumulation and are closely related to your daily interests, hobbies, expertise, etc. For this type of major, each province and school will have different additional tests when applying, such as: picture combination, film and television work analysis, propositional speech, comprehensive quality and program planning, etc. The examinations for professional courses focus not only on students’ ability to study a certain major at this stage, but also on their potential to engage in this major in the future.
Radio and Television, Film and Television, and Drama
Radio and television arts majors include radio and television editing and directing, television program production, broadcasting and hosting, etc., and have now become popular candidates.
TV Program Production Professional
Want to know how the colorful TV programs we see every day are produced? The TV program production major can answer all your questions. The TV program production major can be divided into digital media arts, digital TV production, etc. It aims to cultivate comprehensive professional skills talents who master TV program production technology and can use computer multimedia technology for TV program production, web design, and courseware production. Graduates are distributed in various media organizations such as television stations, radio stations, advertising companies, and online communication companies.
Radio and Television Directing Major
If the position of TV program production is that of a construction worker building a house, then the program director can be said to be the "architectural designer" of the house. He is the soul behind the scenes, and the radio and television director major is the training base for outstanding directors. A writer-director must be able to be both an editor, a screenwriter, and a director. He is a veritable "mixer". The courses offered by the directing major are quite rich, ranging from the relevant principles of news communication, to the analysis of film and television works, to the professional knowledge of opera, and even color science, photography technology, lighting technology, etc., it has all the content related to film and television. Packed in the bag. Nowadays, as the number of graduates gradually increases, all students are facing the same employment pressure. Students majoring in editing and directing have become the new favorites in the media industry because one person can take on multiple jobs at the same time.
The drama, film and television art majors include directing, acting, drama, film and television literature, photography and videography, etc. It is where the dream of film takes off.
Photography and Videography Technology Major
Students in the Photography and Videography Technology Major have a good foundation in art and photography skills. Graduates of this major will hardly be "robbed of their jobs" by laymen because they In the future, we will take a technical route, and their positions will not be so easily replaced. Photo studios, film and television companies, and news media industries are all corresponding units of this major.
Directing Major
The main courses of the directing major include basics of directing, television program production, drama, opera and film performance, directing art, film and television graphics, audio-visual language, and history of Chinese and foreign dramas , Introduction to Art and other courses. In this major, the graduation project is the highlight.
Many colleges and universities require students to have their own graduation work before graduation, which can be a collective graduation drama or a film and television work. This graduation work can directly become your job resume, because each graduation work is a reflection of the student's comprehensive ability.
Employment for students majoring in directing is roughly divided into two categories. One is the theoretical type, working as a civil servant in the cultural system (Weibo), or continuing their studies and engaging in teaching and research; some also choose to be freelance drama critics, writers, etc. The second is the practical type, engaged in drama, opera art, film, TV series production and other work in theaters, film studios, TV stations, TV series production centers and other departments.
Drama, film and television literature
Whether it is a TV series, a movie, or a play, actors and directors are far from enough. An excellent script is the key. In recent years, low-cost movies often have "diaosi" "Counterattack", a series of black humor directed by Ning Hao such as "Crazy Stone" and "Crazy Racing" have fully demonstrated the essence of script being king - which proves that a good movie does not have to be a big production, a good script It will also make the movie infinitely more charming.
The drama, film and television literature major is the base for training screenwriters. Students majoring in drama, film and television literature need a broad range of knowledge and keen observation skills, which are the basis for creating good scripts. This major covers almost all courses in the Chinese Department, such as ancient literature, foreign literature, modern Chinese, applied writing, etc., as well as art courses, such as screenwriting methods, DV practice, appreciation of classic works, performance theory, etc. In addition to the main courses of literature and art, students also need to understand political history, sociology and other aspects of knowledge, so as to create works with both artistic taste and realistic feelings. It can be seen that becoming an excellent screenwriter has great potential in the film and television industry. At present, this major has only a small number of students nationwide, and its employment prospects are promising. Graduates mainly work in media organizations such as theaters, television stations, newspapers, and publishing houses.
Management and academic majors
In recent years, art management majors have also become a hot spot for applications, especially the new term "cultural industry management major", which has attracted a large number of candidates. Different schools have different characteristics of this major. For example, the production management of the School of Drama focuses on film and television, and the School of Management of the School of Fine Arts focuses on art appreciation and management. You need to clarify your interests and intentions before applying. Some colleges and universities of this type of majors are classified as enrolling students according to the general college entrance examination (Weibo), and some are classified as enrolling students in the arts category. Candidates also need to pay attention.
In addition, if you are devoted to academics and theory, and have a special liking for art, majors with strong theoretical aspects such as director history, music theory, dance history, art history, and art design history are also suitable for you. It may not be a choice for art students. These majors are more suitable for further study, or working in scientific research institutions, print media and other units after graduation.