Dark red enamel pottery
There are many kinds of tea sets, including teapots, tea trays, kung fu tea sets, tea cups, complete sets of tea sets, teapots, tea ceremony accessories, architectural lamps, bowl covers, Expo cups, tea pet ornaments, tea ware filters, walking cups, herbal tea utensils, tea saucers, tourist tea sets, tea ceremony stoves, tea towels, teaspoons, tea clips, tea cups and so on.
Judging from the sales of tea sets on Taobao e-commerce platforms (including Taobao C Store, Tmall Mall, Tmall International and Global Purchase), what is the overall sales of online tea sets in the past six months (May-June 2020)? What kind of tea set is more popular?
0 1 the sales volume of tea sets has been nearly half a year (55438+ 10), and the cumulative sales volume of tea sets is 3.689 billion yuan. Among them, the sales of tea sets were the least in May, amounting to 554 million yuan; September saw the highest sales of tea sets, reaching 674 million yuan.
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Among them, teapot is the category that contributes the most to the sales of tea sets. In the past six months, the cumulative sales of teapots reached 828 million yuan, accounting for 22.45% of the total sales of tea sets.
Teapot merchants mainly come from Jiangsu Province. For example, in June 5438+ 10, the sales of teapots in Jiangsu province was 59 106400 yuan, accounting for 40.08% of the total sales of teapots; The sales volume of teapots in Jiangsu Province is 68835 1, accounting for 5 1.72% of the total sales volume of teapots.
The sales volume of tea sets has been nearly half a year (May -65438+ 10), and the cumulative sales volume is 89655350 sets. Among them, the sales volume of tea sets was the lowest in July, 14,106,592; September saw the highest sales of tea sets,16,971,188.
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Among them, the category that contributes the most to the sales of tea sets is tea cans. In the past six months, the cumulative sales volume of tea cans was 29,824,244 pieces, accounting for 33.27% of the total sales volume of tea sets.
Tea pot merchants mainly come from Fujian province. For example, in June 5438+ 10, the sales of tea cans in Fujian Province was 20,050,400 yuan, accounting for 45.52% of the total sales of tea cans; The sales volume of tea cans in Fujian Province is 2,250,790, accounting for 5 1.72% of the total sales volume of tea cans.
The average price of each tea set is nearly half a year (May-65438+1October), and the average price of each tea set is 4 1. 14 yuan. Among them, the average price of each tea set was the lowest in May, 37.97 yuan; On June 5438+ 10, the average price of each tea set was the highest, 43.86 yuan.
average price
In the subdivision of tea sets, the teapot is higher and the teapot is lower. Among them, the sales of teapots in June 5438+1 October was 147502900 yuan, the sales volume was1546, 10 1, and the average price of each teapot was 95.40 yuan. In the month of June 5438+ 10, the sales volume of tea cans was 44,080,900 yuan, and the sales volume was 43,53219. The average price of each can of tea cans was 10. 13 yuan.
summary
Like the tea market, the online market share of tea sets is not high, and the penetration rate needs to be improved. There are two points worth noting:
1) Ten categories of tea sets. Although there are many kinds of tea sets, the online sales of the top ten categories account for more than 90% of the total. Covers teapots, tea trays, Kung Fu tea sets, teacups, complete tea sets, tea pots, tea ceremony accessories, architectural lamps, covered bowls and Expo mugs. In addition, it is worth noting that the market share of Kung Fu tea sets has increased. Fashion, national fashion and convenience are the innovations of this kind of products.
2) High regional concentration. 1 province accounts for more than 40% of the sales of general and specific tea sets. For example, in June, 5438+ 10, the sales of tea sets in Fujian province was 30 1 008.45438+0,000 yuan, accounting for 48.27% of the total sales of tea sets; The sales volume of tea sets in Fujian Province is 627 1582, accounting for 44.09% of the total sales volume of tea sets. For the specific regional concentration of tea sets, see the case above.
How to treat the online tea set sales market?
Note: This article refers to the public information on the Internet.