This is a good question.
There are four elements to making money: product, traffic, marketing, service
Product: It is your craft.
Traffic: It means the public accounts of major self-media websites and your own offline promotion.
Marketing: It is the means to retain customers and close deals.
Service: Of course, the most important thing is the post-transaction service. If you serve well, your customers will follow you for a long time and become your super customers. They will promote you as your salesperson and bring you new customers one after another.
Education has become a very popular and profitable industry.
Since there is no inventory cost. There is no need to buy goods. As long as you have real skills, can find your target customer groups, and use some marketing methods, you can succeed.
First of all, let me talk about the general environment. Now is no longer the era of mainstream media, but has become an era of self-media.
You can use big platforms, such as Douyin, Kuaishou, or even Tencent Classroom, NetEase Classroom, etc., to teach others some basic knowledge of calligraphy for free, and then use some marketing methods, such as if you have mastered it What impact will a good calligraphy have on your work? Wait, get traffic from big platforms.
Secondly, use some marketing methods to use the traffic obtained from the platform. Import it into your own private traffic pool. Let me start by saying that the best private traffic pool is WeChat. The reason is not explained.
Finally, after you have your fans. Then continue to give them benefits, such as the person who learned calligraphy from you won first place, the person who learned calligraphy from you found a good job, etc. Compile inspirational stories, draw your fans into the group, and continue to do so. Amway, keep showing them to them. Post videos and post to Moments. In conjunction with some marketing methods. As long as one or two transactions are completed, you will find the feeling.