Bee, a small insect, not only has its physiological characteristics, but also draws its spirit.
Bees gather flowers to make honey, attract flowers to open and provide people with material food.
Reader collects literary masterpieces, promotes human spiritual civilization and provides spiritual food for people.
"Little Bee" is the symbol of Reader magazine, because Reader is
Journals use bees to express "absorbing Chinese and foreign materials and collecting their essence".
Purpose. Bees work hard, collect flowers and make honey, and provide material food for human beings.
At the same time, it teaches pollen and attracts everything to the spring and autumn. Use "Little Bee" from.
But it implicitly expresses that Reader magazine provides spiritual food for human beings and spreads knowledge.
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Reader's logo is a green bee.
For Reader magazine, before 1993, the brand almost never got the attention it deserved. Hu Yaqian admits that the brand of a magazine is only a title in the eyes of his generation. He never realized that the brand of a magazine is related to the overall image and logo of a magazine, and he never realized that the title and image of a magazine are assets that should be protected.
1995, Reader magazine issued a solicitation announcement to solicit the emblem for free. Just over three months after the news was released, it received more than 30,000 works from all over the country. In the imagination of many applicants, the reader is like an open book.
Or an eye to see the world. Some readers compare magazines to roses, which are a symbol of love. Many people design Reader magazine as a late painting symbolizing China culture. But most of the works are about insects and plants.
More than 30,000 manuscripts made the editorial department feel a kind of family pressure. Most people who pay attention to the title of a magazine are ordinary readers, and the proportion of professionals is pitiful. At this time, Gao Haijun has been appointed as the deputy editor-in-chief of Gansu Fine Arts Publishing House, and Art editor has been succeeded by Ren Wei, who graduated from the Central Academy of Arts and Crafts. He is in charge of handling the primary election of his works. They selected more than 30 works from the contributions and invited many experts from all over the country for internal selection. Hu Yaquan appreciated one of loong's designs, which was very meaningful. However, Hu's proposal was not recognized by the judges, who thought that the painting lacked a meaning consistent with the reader magazine as a whole and was not suitable for the bookishness they advocated.
The selection of the emblem was temporarily "stranded", and Gansu People's Publishing House held a special meeting to discuss the collection from a professional level. They decided to conduct a second essay in-house form. This time, the scope has been narrowed down to the expert level. On behalf of the magazine, Ren Wei went to Beijing, held a symposium on reader logo design at the Central Academy of Arts and Crafts, and brought a dozen finalists to Beijing. Everyone's opinion is the same as that in Lanzhou. The dragon's temperament does not match the reader. Use dragons as the title of a magazine "The hat is too big".
At that time, Professor Chen, director of the Decoration Department of the Central Academy of Arts and Crafts, put forward a point: for Reader magazine, the purpose of collecting the emblem is to find a "hat". This hat may not look good, but others must think it suits you best when they look at it. He suggested: The Reader is an abstract magazine, just like a bee, collecting honey for readers. Can bees be used as labels for publications? But his views have not been recognized by everyone. Many people think it is a bit vulgar to express a magazine with bees. The result of the final discussion is that everyone draws a picture and the work will be evaluated after it comes out.
Professor Chen has participated in the design of China Construction Bank, China Industrial and Commercial Bank, China People's Bank, China Agricultural Bank and other four major banks, the World Women's Conference, '97 Hong Kong's return to the motherland, and the Five One Project. He is an influential expert in the sign industry in China. He showed amazing confidence in his judgment. He still insists on painting his imaginary bees.
After several designed works were brought back to Lanzhou, the author's name was hidden and experts were invited to comment. The opinions of Hu Yaquan and Ren Wei tend to be Burt's Bees. They think that a little bee is a metaphor for readers, symbolizing that magazines collect manuscripts from various newspapers and accurately express readers' image and social functions, and the scientific name of this green bee is Chinese bee.
Finally, this little green bee was chosen as the emblem of Reader magazine.
The background color of bees is apple green, full of strong life tension, and its symbolic significance has actually been integrated with the overall temperament of magazines. The logo color of this "Little Bee" and the CI of its title combination have four basic colors, red, black, gray and white, which are the basic logo colors of Reader magazine.
Reader magazine also selected more than a dozen icons as the symbols of the column, and realized the icon design on the column. These symbols have also become an important part of the overall image of Reader magazine. In July, 1995, Reader magazine officially announced "Little Bee" as the emblem.
In order to prevent this sign from being infringed, they registered "READEAS" and Chinese Pinyin "DUZHE" and Zhao Puchu's calligraphy "Reader" as a complete set of images, and all of them were registered successfully. This is the first time that Reader has fully registered and protected its image. They spent 30 thousand yuan to buy this little bee trademark at that time. What is the value of this picture now?