(1) Conception
1. Conception
Conception refers to a series of thinking activities carried out by the author in the process of writing articles or creating literary and artistic works. Including determining the theme, selecting the theme, studying the layout structure and exploring appropriate forms of expression. " In the field of art, generally speaking, conception is a psychological activity before the materialization of images, a process of transforming "nature in eyes" into "nature in mind" and a process of gradually clarifying images in mind.
both in the field of life and art, design is needed. When it comes to design, we can't do without a series of thinking activities, and we can't do without ideas. Zhuge Liang was still young and divided the world into three parts; Liu Bowen knew what was going on in the world before he came out of the mountain; Deng Xiaoping designed a grand blueprint for modernization; Leonardo da Vinci worked hard for several years to paint the famous Mona Lisa ... All this is inseparable from the idea. The ancients in China said, "In strategic planning, you will win a battle thousands of miles away." This mental strategic planning process is conception. Conception is of overall planning and guiding significance in people's life and artistic creation.
The existence and development of clothing has a history of thousands of years, but as a design, it has only appeared on clothing for hundreds of years. Conception has become particularly important after the appearance of design. The extraordinary ideas of the world's fashion design masters have made clothing truly have unprecedented content and form, thus guiding the fashion market again and again. Clothing design belongs to the broad scope of art, but it has its distinctive uniqueness. The conception of fashion design naturally has this kind of * * * and individuality, and its specific characteristics are "specificity", "creativity", "profundity" and "integrity".
"The definition of clothing refers to the state of people after wearing clothes." That is to say, the conception of fashion design should first consider human factors. Clothing is to dress up people themselves, and fashion designers can develop all artistic expressions through the human body. Moreover, "fashion design is a comprehensive project, which includes appearance design, structure design and process design", which is between scientific research and pure art and is a marginal subject produced by the combination of art and modern science and technology. Fashion design has a clear design object and function, and the works of fashion design should not only be expressed on paper, but also be transformed into products that can be worn by people. Therefore, the conception of clothing design should take into account the wearing effect of clothing and the operability and technology of clothing production.
Fashion design is a physical design culture based on people's clothes, rather than a metaphysical spiritual creation pursued by the soul. "Function" is the basis of aesthetic thinking in fashion design conception. To conceive only from beauty is to create, not to design. The task of fashion design is not only to solve the aesthetic problem of design, but more importantly, to make products meet the overall requirements of people. When designing clothes, we must be people-oriented, not design for design's sake, nor be creative for creativity's sake, thus pushing clothing design to a supporting role. Only by fully analyzing people can we have "pertinence" and "positioning" in clothing design.
Generally speaking, artistic creation is emotional, while technical skills are rational. In fashion design, the restriction of specific factors and the limitation of technical level affect the exertion of design ability involved in conception to a certain extent. Therefore, the idea of fashion design can be described by a jargon in advertising creativity, which is called "dancing with shackles" or "drawer creativity" But finding the opportunity of artistic creation from the function is also an important aspect of fashion design conception. With the development of society and the progress of science, the technical level of clothing has become higher and higher, and the development of high technology and new technology has also opened up more space for the artistic conception of clothing design. For example, a clothing history can be said to be the development history of a clothing material. Clothing fabrics have developed from natural fibers such as silk, wool, hemp and cotton to man-made fibers and chemical synthetic fibers, and their formation methods have changed from simple fabrics to complex fabrics, from single-layer fabrics to multi-layer fabrics, and from plain fabrics to textured fabrics ... In the 21st century, green textiles will dominate the new international trend. New fabrics made of different materials give designers creative impulse in vision, touch and function, and inspire their design ideas, thus creating excellent design works.
(3) "Creativity" of fashion design ideas
Creation is the artist's life. Picasso once said: In art, I am the one who killed my father. Similarly, creation is the life of fashion design. Without creation, there is no fashion design.
clothing belongs to both the category of survival culture and the category of spiritual culture; Clothing is in this way at the junction of material civilization and spiritual civilization. Therefore, while paying attention to the function, the conception of fashion design should also give full consideration to the originality and artistry of the design works. Whether it is fashion design, ready-to-wear design or professional dress design, it is inseparable from creativity.
Fashion design is a special plastic art, which forms a special artistic language with styles, fabrics and elements of color. Fashion design ideas can be creative from every element, or from the overall perspective, with new elements, or with unconventional elements, so as to achieve the effect of "reasonable and unexpected". In short, fashion design ideas should be surprising, innovative, brilliant and creative.
(4) the "profundity" of clothing design conception
As a carrier of culture, clothing is the epitome of society and times. As a part of modern design formed with the development of industrial age, fashion design is a comprehensive project. As far as its research scope is concerned, it involves aesthetics, sociology, economics, psychology, marketing, ergonomics and almost all technical disciplines related to human life. Dior said that clothing is a short-lived architectural work. In fact, every costume designed by fashion designers is sculpture, calligraphy and painting. Clothing is a synthesis of environmental art, human body art and performance art. Fashion design is not simply to make clothes, but to express the whole cultural spirit and lifestyle of modern people from the perspective of clothing through the artistic language of clothing. Therefore, the characteristics of fashion design conception also have the "profundity" of thought and culture.
Guo Moruo once said: "Clothes are the symbol of culture, and clothes are the image of thoughts". Clothing is the unity of practicality and aesthetics, which has both artistic and cultural values. There is no priceless clothing, only priceless ideas. Clothing is a mirror of nation, society, times and history. In the fashion design conception, only by deeply understanding this point and putting it in the social environment to analyze and study, can we design a successful work. Great artists are great thinkers and great philosophers who understand society, industry and life. Aristotle believed that a scientist without thoughts was just a craftsman who did rough work. Similarly, an artist without thoughts can only be a craftsman. "Artists who reach a certain level of creation will enter the' psychological plateau', and the next problem to be solved is not the artistic problem, but the cultural problem." Words without words are not far away. A work of art without connotation will not last long; Similarly, an artist who has no ideological background will be as fleeting as a meteor even if he succeeds by chance. "Kung Fu is beyond poetry" is the same reason. That is to say, in the conception of fashion design, we should not only have functional consciousness and creative consciousness, but also have ideological skill, cultural skill and profundity. This profundity is reflected in clothing works, that is, it must have depth, connotation, charm and realm. American film theorist Bob Booker has a famous saying: For mature directors, "every visual picture has its signature". Similarly, in excellent clothing works, there should be the designer's unique personality temperament and the refraction contained in profound thoughts, which is usually called style. Yves saint laurent "endowed the' classical' high fashion with the significance of the times"; Chanel brand "shapes the noble, exquisite and elegant lines of women"; Japanese designer Kenzō Takada, on the other hand, "combines the Japanese emotion and the golden mean with the elegance and nobility of Europe", and integrates diverse cultural factors, thus creating successful works.
one of the most important points in the "profundity" of fashion design conception is the theory of fashion art. Fashion theory has a positive guiding role in the development of fashion design practice, and has a wide and far-reaching influence on fashion art creation. Fashion art theory can invisibly improve the design thinking ability of fashion designers, so that designers can use this ability to process and choose the form and material of clothing theoretically, and get twice the result with half the effort. At present, the theory of clothing art is not mature enough, but "interlacing is like a mountain, interlacing is not separated", other artistic theories and theories in all aspects of life will often become an opportunity for the development of clothing art theory, thus enriching and deepening the theory of clothing art. Therefore, fashion designers should pay attention to learning from other fields and nature. At four o'clock in the morning, the heavens and the earth open and close, and the yin and yang are in harmony. You will find that the "profundity" in fashion design ideas is ubiquitous and all-encompassing.
Goethe said, "If you want to write a majestic style, it must first have a majestic personality." This is the art of "writing as a person" and "painting as a person". Only when a fashion designer has rich life accumulation, rich knowledge accumulation, profound theoretical accomplishment and profound ideological connotation, will he be inspired frequently and be quick-witted in fashion design conception, and his works will be unique, profound, wonderful and have long-term vitality. Lagerfeld, a genius in the clothing industry, is also a geek. "He is obsessed with clothing, decoration, philosophy and other fields. Perhaps it is this seemingly contradictory personality combination that makes him make many wonderful attempts in clothing and is known as a genius in the clothing industry.
(5) the "integrity" of fashion design
Monet, an impressionist master, once had an incisive exposition on the composition of painting art. "A real painter does not mechanically process a certain part or detail, but pays more attention to the integrity of the picture itself, and pays attention to the organizational relationship between spots on the picture, which depends not so much on the revelation of objects as on the needs of the picture," he added. Integrity is the fundamental principle of all artistic ideas, and naturally it is also the basic principle of fashion design ideas.
The "wholeness" of clothing design concept is manifested in the artistic composition, that is, it is necessary to abide by the formal aesthetic principles such as balance, symmetry, harmony, contrast, unity and rhythm, so as to achieve the coordination and unity among the various elements, thus reflecting the spiritual outlook and emotional appeal of clothing.
However, the "wholeness" of the fashion design idea lies not only in the artistic composition, but also in the mutual penetration, mutual compatibility and complementarity of the "specificity", "creativity" and "profundity" of the idea. Only the trinity can achieve the wholeness of the idea.
At the same time, the "integrity" feature of conception is also reflected in the fact that the conception of fashion design not only exists at the top of the design, but also runs through the whole design process, and it should be re-conceived in the design and re-designed in the conception.