Advertising design plan (1)
The starting point of planning: the impact of any activity and the quality of the ultimate effect depend on the theme refined by the activity - ——Whether it can attract the attention of all strata of society to the greatest extent.
1. Positioning of community market demands
Southeast Asian style community
Opening a new era of Huadu residence
New Huadu, new residence
Location advantages: The new district is in the center of commercial and residential areas, adjacent to famous schools (Yunshan Middle School), famous gardens (Ma'anshan), and plazas, and mature supporting facilities in the surrounding area.
Personal advantages: unique humanized living environment, cultural community, Southeast Asian style.
2. Key points of event planning
During the May Day holiday, thousands of businesses will have promotions. If you want to stand out in the overwhelming advertising, you must be original and eye-catching.
After the community positioning of Yunzhu Garden is clear, the focus of public relations and event promotions should be on highlighting the unique location advantages and humanized living environment.
Let more potential home buyers know, understand and feel the charm and advantages of Yunzhu Garden, and generate popularity, reputation and desire to buy a home and settle down. This is the main purpose of the theme planning activities.
Taking the culture and art of calligraphy and painting as the form of activities (called form), taking the direct participation of many target consumers and influential communication figures as the expression (called body), and promoting the spread and sales of the real estate reputation. Purpose (called use).
Specific form of event planning: calligraphy and painting exhibitions, performances, and exchange art festivals with the theme of depicting human settlements (referred to as: the first "Yunzhu Garden" Calligraphy and Painting Art Festival)
3. Theme slogan
Yunzhu Garden "depicts the freehand residence of flowers in the city"
4. Activity framework
1. Time: May 1, 20XX Sunday to 7th
2. Activity location: Yunzhu Garden site and sales department
3. Activity content
(1) Children's calligraphy and painting site Performance and competition----1st day
(2) Live performance and competition of young people's calligraphy and painting---2nd day
(3) Live performance by calligraphy painters in Huadu District -----3 days
(4), reviews of the works of calligraphers and painters, art reception salon---3 days
(5), exhibition of award-winning works and works of calligraphers and painters, Sales and donations ----- 4th to 7th
4. Event organization
Host (on-site arrangements for real estate promotions, expenditures): Yunzhu Garden Developer (organize calligraphy and painting Participation): District Calligraphers and Painters Association
Co-organizer: (Organizing student participation) District Youth Palace
District No. 1 Kindergarten, Yuanxuan Kindergarten, Yuanxuan Primary School, Fifth Primary School, Yunshan Middle School etc.
Planning and undertaking: Xiangye Advertising Company (specific organization, layout and coordination of the entire event)
Media support: Huadu News, Huadu TV Station, Radio Station, "Huadu Real Estate" 》
5. Promotional cooperation
1) Visit model houses and distribute promotional materials
2) Preferential home purchase discounts
3) Purchase a home Donate calligraphy and painting works
4) Charity sale of calligraphy and painting works to the Youth Palace
6. Budget
1) Event organization, planning, information: ----- --------5800 yuan
2) On-site layout: (floating/4 pieces, colorful flags/300 poles, arch/1 seat, stereo/1 set, red carpet/200 meters , vertical frame/4 strips, theme spray painting/1 frame with display stand, display stand/10, tables, chairs and benches/100 sets, etc.) -----------12,000 yuan
3) Gifts and Souvenirs and prizes--------------20,000 yuan
4) Calligraphers, painters, relevant guests, and media profit----------16,000 Yuan
5) Preliminary advertising (posters or single pages, TV stations, Huadu News) ----------10,000 yuan
Total cost: 63,800 yuan
5. Our company’s planning and hosting advantages
1. Xiangye Advertising and Real Estate—Real Estate, our most confident stage!
Xiangye Advertising Company is a professional subsidiary derived from a large real estate company, and its understanding of real estate
is higher than that of its peers. The core planning and design staff have rich professional experience in real estate and have served many brand properties in Huadu. Real estate projects that have served: Regal Villa, Elegant Garden, Ziguang Garden, Hopewell Century City, Albemarle New Town, Monte Carlo Villa, Agile Yonghuating, Yiya Garden, Junwei Plaza, Quanhong Garden, Xinglin Garden, Yungang Garden Etc.
2. Our self-managed media:
"Huadu Real Estate", a regional professional magazine commissioned by our company from the Huadu Real Estate Industry Association. "Investment in Huadu" and "Huadu Alert" are both professional magazines designed and printed by our company.
3. How we work with real estate customers
On the basis of analyzing the market and real estate characteristics, we use comprehensive external means to express the core positioning and competitive advantages of purchasing and constructing real estate. The positioning, features and advantages of the real estate, analyze and delineate specific target consumer groups and their psychological habits of buying houses, use appropriate methods to convey information appeals to target consumers, and stimulate their desire to buy houses to achieve purchasing behavior.
4. If the event is hosted by our company, "Huadu Real Estate" will give away 2P special reports and some publicity pages.
5. Our company has rich experience and deep connections, which can ensure various public relations for event organization, invite influential people to participate, and ensure the level and communication effect of the event.
Advertising design plan (2)
Advertising plan one:
Xiao Li drove his own car on the road because his skills were not up to par, so he parked his car near the company and entered. The story of a person who was late for work despite not going to work, and was discovered by his boss. After practicing driving at a training company introduced by his boss, he had no problem driving on the road, reversing, and never being late for work
Option 1: Failure to reflect his discipline Get a certificate from a driving school or find other training sessions, and drive directly on the road yourself (the most important thing is that if your skills are not good enough, you need to find a driving training partner)
Option 2: After finding an irregular driving training or private driving training, your driving skills are not up to standard. (This reflects that when looking for a sparring partner, you should find a professional car sparring partner)
Scene 1: Xiao Li takes the bus to work at 7:00 and is never late. After buying a new car at home, Xiao Li felt that driving to work must be very cool, so one day After getting up in the morning, I finished packing, took out my car keys, whistled and drove to work. 7:30 (use time points in the middle to connect)
Scene 2: At 8:00, there is a lot of traffic on the ring road. Xiao Li feels dizzy in front of his eyes. He can't get in when merging to the left or merging to the right. I was very annoyed that I was constantly being shouted at by other cars using their horns.
Scene 3: At 8:30, I was dizzy and finally arrived downstairs of the company. I found a parking space to park, but I couldn’t get into the warehouse (quick shot)
Scene 4: It was already 9 :00 sharp, suddenly the boss's stern gaze appeared in my mind. I had no choice but to park the car on the side of the road, looked up (reflecting that the company was on a very high floor), quickly got out of the car and ran upstairs
< p> Scene 5: 9:15 Xiao Li ran into the office in a hurry, but saw his boss with a serious expression on his face. He was already waiting in Xiao Li’s office area and shouted at him: Why are you late?Xiao Li: Why? Well, why is this? Why is this? (My eyes are rolling around trying to find a suitable reason, and the scene of parking the car just now comes to my mind from time to time)
The boss pressed: Hmm...?
Xiao Li: Yes...yes...(The scene of parking just now appears)
Boss: Hahaha, (takes out a business card and hands it to Xiao Li) Not short of money, professional sparring Bar.
Xiao Li took the business card: Beijing's largest and most professional car training company - Rich World Car Training, oh (sudden realization) hehe
The boss looked around and secretly told Xiao Li : I don’t tell ordinary people.
Scene 6: A shot of Xiao Li practicing in a sparring company (reflecting the company’s car logo, coach)
Scene 7: After driving, he drives to work, and he is skilled in driving on the road. Come and go." Said: Drive, no problem. I'm proud
Scene 8: Reverse the car and put it into storage easily under the company building. Said: Put it into storage, no problem, I am proud.
Scene 9: Don’t be late for work, the boss is smiling
End
Advertising plan two
Plotted and story-telling
Xiao Li was driving out. Due to traffic jams, he always had to stop and wait. Unfortunately, when the hill started to rise, his car slipped due to wet hands, causing even more congestion for the vehicles behind him. (Highlight that you don’t have to worry about learning driving skills and getting on the road)
Scene 1: The car stops and goes on a congested road (upset, drive carefully)
Scene 2: The car stops At the start of the slope, when I wanted to start, I was in a hurry and the car rolled away. Fortunately, I braked in time. The driver next to him yelled at him, "If your skills are not good enough, you can find a training partner. You don't need money."
Scene 3: Explanation: Rich World Auto Trainer: professional, timely and honest.
Scene 4: Xiao Li is sitting in the sparring car: Yes, if you choose to be a sparring partner, it’s Rich World.
Why is this?
Advertising Plan 3
Scene 1: Xiao Li, who has just obtained his driver’s license, is standing on the streets of Beijing, looking at the busy traffic and various overpasses in Beijing, and can’t help but feel disappointed.
Scene 2: A good friend drove up next to him. After exchanging pleasantries, he took Xiao Li to walk around Beijing. Xiao Li couldn’t help but sigh: How did this guy master the skill of driving?
Scene 3 : Find a sparring partner, (computer effect) leads to: Rich World Auto Sparring Car Logo
Advertising Plan 4
Promotional video format: narration, pictures and text.
Our slogan "Because we are professional, we are leading" to create a professional brand in the automotive sparring industry.
To provide you with professional car sparring services. The company has dozens of cars, multiple models, professional coaches, and high-quality services. We focus on the effect of car sparring and pay close attention to the quality of sparring. Let you drive safely and have a smooth journey.
Our business philosophy: "Safety", "Teaching" and "Harmony".
"Safety" and cultivating the traffic safety awareness of traffic participants; "Teaching" to teach actual road car driving skills; "Harmony" to establish the safety awareness of traffic participants, allowing drivers to master car driving skills and reduce reduce the incidence of traffic accidents and create a harmonious society.
Our service philosophy: professional, timely and honest.
Professional concept: professional technology, professional teaching, professional management, professional service;
Prompt concept: timely taxi appointment and timely service;
Integrity concept: integrity In business operations, once we make a promise, we must fulfill it and set this as the code of conduct for all employees of the company.
For a man and a woman, on Valentine's Day, the boy no longer gives roses to the girl, but a car sparring card because he spent money to buy safety; the girl no longer gives chocolates to the boy. , but I was given a car sparring card, because I paid for it with peace of mind. Ruichi Tianxia Auto Sparring Company allows the aura of safety to accompany you throughout your life.
Advertising Plan 5
Highlight the professionalism of the company’s services by analyzing the issues that students are most concerned about (***divided into three segments)
Fragment 1< /p>
1. Scenario
The scene shows the headaches a novice encounters when receiving car training services. The novice’s state is frowning, confused and melancholy;
2. Lines
Poor service attitude and depressed mood!
The quality of teaching cannot be guaranteed, it is a waste of time!
3. Narration
When looking for a car training partner, you should still find a professional and formal one! Rich World provides you with professional car training services!
Fragment 2
1. Scenario
The scenario reflects the professionalism of the company's business services from four different perspectives, namely: "professional management" and "professionalism" "Service", "Professional Teaching" and "Professional Coaching".
2. Lines
Coach: Transforming our lifetime driving experience into a socially meaningful cause is what we continue to pursue (match the picture of the coach and the car);
3. Narration
Professional management: All vehicles are equipped with GPS vehicle positioning and full teaching monitoring system, allowing you to practice driving without worries (with pictures of all vehicles);
p>
Professional services: We adopt unified work standards and specifications to provide services to students, and handle complaints in a manner that "necessary investigation" and "violation must be punished" (picture of dispatcher answering the phone);
Professional teaching: breaking through the traditional teaching in the industry, giving priority to innovation. Coaches do not teach based on personal experience, but teach according to unified standards and scientific methods (with pictures of coaches practicing);
Professional coaches: all coaches Hold a certificate to work, strictly control the selection, training and assessment of coaches, and provide students with a high-quality and excellent teaching team (with pictures of coaches and lines from coaches).
Fragment three? Company contact information
Narrator: If you are looking for a car training partner, look for Ruichi Tianxia! Car-hailing phone number: 52550600 (repeat twice).
Advertising Plan 6
Several major groups of people involved in traffic accidents.
1. Drunk driving and weak safety awareness.
2. Carelessness and weak safety awareness.
3. Novices mainly acquire safe driving technical knowledge and defensive driving experience knowledge.
4. Non-driver? Weak legal and safety awareness.
(Start playing footage of our company’s coaching vehicles and coaching) How to solve novice problems? Looking for a car training partner is the best choice!
A good car training instructor can instill the necessary driving skills that drivers should have on the road into the brains of novices, so that every novice friend can truly meet the standards of driving safely on the road!
The driving school teaches you how to walk! We teach you to run! Ruichi Tianxia Auto Training Company is your ideal choice! Our philosophy: peace, harmony and happiness!
Advertising plan seven
Theme: Caring for life and traveling safely, building a harmonious society
Shot one:
Street car Cars were coming and going. The camera first showed Beijing's traffic conditions and traffic jams, and then the camera turned to a car rolling backwards on the bridge. The image staff stepped forward and gestured to the driver a few times and handed him a business card. The driver nodded to the image staff (yes) The meaning of acknowledgment) The vehicle drove out normally, and at the same time the word "confidence" appeared on the screen? From small to large, after arriving at the destination safely, the driver took out the card and looked at the company's business card
Shot 2:
In the car: Our company’s trainer teaches the trainees to merge into the camera lens (only actions without words) and then the vehicles successfully merge into the camera lens, and the word “Safety” appears on the screen from small to large.
Scene 3:
In the shopping mall, a novice driver failed to empty the warehouse several times. The image staff came up to the novice driver and made a few gestures, handed him a business card, and then walked away. The dumping was successful. The novice driver showed a grateful expression. He looked at the company's business card and the word "professional" appeared in the camera from small to large.
Scene 4:
On an old street in Beijing, pedestrians were passing by and vehicles were trying to get past them. The image staff stepped forward to stop them and handed over their cards. The pedestrians passed by and the vehicles drove out. The driver reads the card? Connect to the last shot and the words on the card cover the full screen: Last shot:
Friendly reminder from Beijing Ruichi Tianxia Auto Training Company:
Care for life
Safety Travel
***Build a harmonious society