Quality College Students' Entrepreneurship Plan 2022 (I) Project Strategy
entrepreneurial environment
Open a distinctive coffee shop near Nanjie, where all kinds of people are concentrated, and provide various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space.
(B) their own strengths and weaknesses
1, advantages:
(1) My family has been doing business since childhood, and I knew how to open a shop since I was a child. I am not afraid of strangers and can communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality.
(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".
(3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly.
(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it.
(5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better.
2. Disadvantages:
(1) is eager for success, lacking market awareness and enterprise management experience. Although he has mastered some book knowledge, he still lacks the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once.
(2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have seen some management knowledge in school, I am lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on.
Second, the market analysis
(A) Analysis of the status quo of coffee industry
Coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.
(2) Market research
The survey results show that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest proportion, reaching 39.0%; Secondly, it is considered that the most suitable proportion of the price of each bottle of coffee in the range of 5 1- 100 yuan is 28.6%; 18.7% chose the following 30 yuan; It is considered that the proportion of consumers' choice for the price of each bottle of coffee is101-150 yuan is 9.8%. Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee between 365,438+0 and 65,438+000 yuan.
/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that when the price of each bottle of coffee is set at 565,438+0-65,438+000 yuan, the most suitable consumption ratio is 26.8%. It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.
The higher the income, the higher the consumer's acceptance of the price of coffee products.
(3) the target market of the product
The target group is people between the ages of 18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space.
Third, marketing strategy.
(A) Analysis of financial situation
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(B) coffee shop staff expansion goals
Manager1;
Administration and Personnel Department: Director 1, Archivist1;
Accounting department: 1 minister, 1 accountant, 1 cashier;
Marketing Department: 1 Minister, 3 members;
Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders; Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;
(3) the purpose of this department:
Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.
Quality College Students' Entrepreneurship Plan 2022 (Ⅱ) Summary of A Company
1 ? company introduction
(1) Company name:
(2) Nature of the company:
(3) Main business: engaged in automobile maintenance and other related services; For example, the daily maintenance of cars, the inspection and maintenance of engines, construction sites, wheels and air conditioners. And auto parts sales. (4) Company area: about 250 square meters.
(5) The estimated initial investment of the company: X million (the financing method of investment is shared equally).
(6) The group the company faces: car owners.
(7) Company's business strategy: active innovation and steady progress.
(8) Decoration style: clean and mid-range 2 Company departments and responsibilities.
Board of directors: composed of investors, mainly responsible for the decision-making of major issues of the company.
General manager: recommended by the board of directors, who is fully responsible for the daily operations of the company, is responsible to the board of directors, and arranges and supervises the work of various functional departments of the company. Finance Department: There is a supervisor, who is mainly responsible for the financial work of the company. Maintenance department: There is a maintenance supervisor who is mainly responsible for all kinds of automobile maintenance.
Sales department: there is a sales supervisor, who is mainly responsible for the procurement activities of the company's sales products and the daily work and maintenance of the company's customer relationship management system.
2. Business plan
Today, with the rapid economic development in China, people's income is increasing day by day, and now more and more people are turning their attention to private cars. Nowadays, the automobile industry has become a pillar industry in China, and a large number of emerging industries have sprung up with the automobile industry. ? With the increasing popularity of automobiles, the damage and maintenance of automobile parts have greatly increased, and the market share of automobile maintenance has gradually increased. With this form, my partner and I will also set up an automobile maintenance enterprise as soon as possible.
Third, market analysis.
1 market description
With the rapid entry of automobiles into thousands of households, China's automobile maintenance industry has also entered a golden period of development. Under the baptism of the market, the automobile maintenance industry and the automobile maintenance equipment industry began to change from traditional labor-intensive to capital-technology-intensive and from production-oriented to service-oriented, forming a lucrative automobile aftermarket. At present, there are more than 300,000 first-class and second-class enterprises in the automobile maintenance industry in China, with nearly 3 million employees, and the annual growth rate is about 10%. State-owned, collective, joint-stock, private, individual, Sino-foreign joint venture and other economic components of automobile maintenance enterprises have developed together in * * *, and 4S shops, special maintenance service stations, comprehensive maintenance shops, quick repair chain stores and special maintenance shops have developed their respective strengths, forming an automobile maintenance market system with complete categories, diverse varieties, wide distribution and convenient services, which can meet the needs of different consumption levels.
China automobile market has great development potential, especially private automobile consumption, which will continue to grow at a high speed in the next 20 years. The rapid growth of car ownership in China will directly drive the development of domestic car maintenance market. According to the profit calculation of a fully mature international automobile market, the total profit of China automobile maintenance market is about 2153.55 million yuan.
According to statistics, by the end of 20xx, the number of civilian cars in China reached 56.97 million (including three-wheeled cars and low-speed trucks14.68 million), an increase of 654.38+04.3% over the end of 20xx, including 35.34 million private cars, an increase of 20.8%. Civil cars19.58 million, up by 26.7%, of which private cars15.22 million, up by 32.5%. In 20xx, China automobile market will also maintain double-digit growth for 10 years. It is estimated that domestic automobile sales will reach10.23 million in 20xx, which is about 15% higher than that in 20xx. What kind of automobile maintenance market will such a huge automobile growth give birth to? And what does our maintenance enterprise lack? How to meet this opportunity?
In 20xx and the next few years, the automobile maintenance industry in China is bound to complete a process from disorder to order, and the scale effect will be more incisive in the last year or two, and the competition among automobile maintenance enterprises will be more intense and inevitable. Then, under the current development situation of automobile maintenance industry, how should China's automobile maintenance enterprises grasp the development status of the industry, grasp the future market development direction, formulate development strategies according to the industry trends, accelerate the promotion of corporate brand image, strengthen the technical and product strength, improve the management level of enterprises, improve the after-sales service system, face and meet the new round of tests, and become bigger and stronger.
2 Typical problems
Main advantages of competitors:
1. Early entry time
2. Have fixed customers and channels.
3. Appropriate management mode
4. Employees are familiar with the work and stable.
Major disadvantages of competitors:
1. Backward service concept
2. The management mode is relatively fixed and rigid.
3. Maintenance technicians have weak learning ability.
Company advantage: the company's advantage is concentrated in the transportation location and convenient transportation. Very team spirit and good personal relationship with team members. With a good emotional foundation and super cohesion, our team must be an efficient team. The company provides after-sales service and has its own customer relationship management system.
Disadvantages of the company: at the beginning of the company's establishment, due to the unskilled business, there will definitely be some problems, which is inevitable for the new company. Moreover, the management mechanism of the company is not necessarily scientific and effective enough. Countermeasures: Conduct more pre-job training, visit excellent enterprises, adjust the strategy and management mechanism in time during the company's operation, and recruit more outstanding talents when the future production capacity allows.
Four marketing strategies
1 The construction and maintenance of customer base attracts popularity through leaflets distribution, banner placement, preferential activities and promotion, and imparting knowledge of automobile maintenance, so as to cultivate its loyal customer base with professional technology and thoughtful service consciousness.
The pricing of auto parts sold by the company is lower than that of peers as far as possible, so as to increase sales and win customers. ;
5. Cost calculation
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Budget situation of intransitive verbs
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Quality College Students' Entrepreneurship Plan 2022 (Part III) I. Basic Information
1. Company name: Shi Hui Supermarket
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
4. Main business scope: bustling downtown and commercial street of university town.
Second, the project overview
I am a student majoring in finance, and I am very interested in running stores, especially binary stores. Mainly because the goods are not only many styles, but also cheap, so there is no need to consider counter-offer. According to my experience, financial situation and understanding of today's society, I must be cautious and think twice, because there are great risks and my own lack of experience.
Because stores are mainly opened in busy downtown areas and university towns, the consumers are mainly young people, so goods must keep up with the trend and pursue environmental protection. Healthy consumption has become a way of life, ensuring people's physical and mental health and putting customers first. This is our goal.
Third, market research.
Scope of business circle
Potential consumer groups
consumption capacity
Competitive situation
market potential
Pedestrian business district (within a radius of 200-500m)
uptown
Fourthly, the investigation of other large supermarkets.
1. Shop hardware survey: It mainly includes the location survey of competitive shops, the shop appearance survey, the building structure survey and the business facilities configuration survey.
2. Shop display layout survey: It mainly includes the survey of floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.
3. Commodity ability survey: investigate and analyze the variety, price band, quality and supply of goods in competitive shops.
4. Customer level survey: mainly from the age level and income level.
5. Shop operation management survey: promotion, replenishment, display and environmental sanitation survey.
6. Investigation of warehouse supermarket: In the site selection of warehouse supermarket, besides the above-mentioned large-scale projects, the following detailed but important factors must also be investigated in the specific site selection.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.
Applicability If land is to be requisitioned for building, it is necessary to consider whether the land area and shape are consistent with the types of shops. When renting a ready-made house, we should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of buildings is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.
Convenient transportation. I mainly understand two aspects:
A, whether the place is close to the main road, whether the transportation network can extend in all directions, whether it is convenient to transport goods from the railway station pier to the shops, and whether it can pass through large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to drive at night.
B, that is, whether there are relatively dense bus lines passing by, and whether the stops of each bus line can cover the whole urban area in a balanced and comprehensive way. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.
Verb (abbreviation for verb) Market survey before opening.
Before opening a supermarket, I will visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, that their shopping habits and consumption needs are different. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.
(A) consumer behavior and psychological characteristics of high-income consumer groups
1, the brand preference is obvious, and the influence of cultural demand is greater than the temptation of price. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand. They are easy to accept new things and big brands and will have corresponding brand preferences.
2, the purchase volume is large, and the number and frequency of purchases are small. High-income groups are busy with work, so they show great irregularities in their lives. On weekends, there is a lot of shopping in the mall, from food to use. It is understood that this kind of "centralized shopping" has a large number of consumers, accounting for a large proportion in weekend shopping groups.
3. Shopping expectations are high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that the most important thing when shopping is the service attitude of the merchants.
(B) consumer behavior and psychological characteristics of low-income consumer groups
1, pay attention to the price. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In my investigation, I found that many places in shopping malls are low-income groups. Because for them, low prices are affordable. Supermarkets in many big cities outside have attracted many citizens with such benefits.
2. Pay attention to quality. At present, among the urban low-income groups. In the survey, I found that their consumption habits are far from those of rural consumers. They have a sense of self-protection in the process of consumption, pursuing a healthy life and a nutritious diet. Even if they buy low-priced meat dishes in the meat market out of thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.
3. Shopping less and shopping more frequently. Laid-off workers, especially housewives, live a regular life. They basically get up on time every day, go to bed on time, buy things on time and watch TV on time ... Their single shopping amount is very small, but they shop frequently, sometimes several times a day.
(C) consumer behavior and psychological characteristics of college students
1. Pay attention to the aesthetics of the article. College students belong to the age of young people. When buying things, most people consider the appearance of the goods. If the price is reasonable, they will buy, such as trinkets and small gifts, to attract the attention of college students.
2. Pay attention to price. Most college students have no financial resources, so they pay more attention to the price when buying things.
3. The quantity purchased is not much. Most college students live on campus, and what they need most is necessities of life, which are sold in supermarkets on campus. The rest are just some beautiful ornaments, but I didn't buy them in large quantities.
Six, commodity classification
1. Housewives' goods. If the price of this commodity changes slightly, some customers will pay considerable attention. Customer's price sensitivity to the commodity. At the same time, we should pay attention to the quality of such goods when selling. For example, fresh goods should pay more attention to freshness and the sense of quantity displayed. Mama Cai Lan's products are mainly fresh in every store, which are generally used to attract customers, reduce prices and have a strong sense of freshness in the market. We should pay great attention to the price range when adjusting this kind of goods.
2, red goods: customers are not very sensitive to the price of this kind of goods. The sales volume of this kind of goods is generally larger than that of mother's cabbage, and the price is generally higher than that of mother's cabbage. Such goods are generally suitable for middle-class consumers. Therefore, we should pay attention to the brand and quality of this kind of goods, which are also called price goods, and often appear on the best-selling list. Green goods: customers have the lowest price sensitivity to green goods.
3. Hang decorations and small gifts.
4. school supplies.
5. Sports equipment.
Seven, how to cut into the market
Our supermarkets urgently need to enjoy high-quality services and affordable prices, so we should take the following measures to do a good job in publicity and advertising:
1. In the early stage of opening, a large number of publicity color pages were sent through postal advertising companies to inform community residents to advertise elevators in various communities and post advertisements in public places.
2. You can get a discount by opening some shopping vouchers and some membership cards.
3. Carry out preferential activities and prize-winning activities on holidays.
Eight, business objectives
1. Since our store is a low-profit enterprise, we will try our best to achieve an average daily net profit of around 400 yuan after opening. At the beginning, it will stabilize the market, establish word of mouth and credibility, and stabilize the loss of customers.
2. After two or three years of operation, it began to develop in three aspects: developing customers, developing group customers and developing membership card customers.
Quality College Students' Entrepreneurship Plan 2022 (Part IV) I. Project Introduction
Background: Nowadays, many people have no time to cook by themselves because of their busy work, so they choose to buy some bread and other food to take home. So now all kinds of bread chains are blooming everywhere. Although the competition is fierce, many bakeries have their invisible defects, which gives us the opportunity to occupy the market.
Prospect: Most bakeries don't have their own baking kitchens, and they all adopt the company's unified distribution mechanism. At this time, freshly baked bread has sprung up and become a dark horse in the market, with a bright future.
Second, the project purpose
The aim is to build a bread kingdom with a direct franchise chain, so that you still have a clear choice among various brands and support more entrepreneurs to own their own bakeries.
Third, the main products
Our main products are coffee bread from Malaysia, and similar products include matcha bread, chocolate bread, kulim bread and iced bread. At the same time, we also deal in freshly ground coffee, yogurt, various teas and fruit drinks. Our products use fresh and high-quality raw materials to ensure healthy and delicious.
Fourth, the service plan
1, safe. Food safety is the top priority. We insist on making bread with imported raw materials to ensure safety and taste.
2. Convenient. We constantly improve our service process to make customers feel more convenient in purchasing and follow-up services.
3. respect. Everything is based on the customer's ideas, and follow-up services and help are provided according to the customer's ideas. Give customers absolute trust and security.
4. innovation. Update our products from time to time, and constantly develop and study new tastes and products, so as not to make the market tired and keep fresh blood.
Analysis of verb (Verb's abbreviation) Competition
Shortcomings of bakery in the market at present:
1. Most of the small bakeries in the market are not clean enough.
2. Food safety is difficult to guarantee. Shopkeepers may reduce costs by purchasing raw materials themselves and buying some inferior products.
3. Lack of special products.
4. Insufficient brand promotion and low customer awareness.
Our advantages:
1, unified decoration style and warm atmosphere.
2, unified procurement of raw materials to ensure food safety, taste quality.
3. The main products are enduring and have a good reputation.
At present, the market is far from saturated, and the competition will be too fierce.
Six, marketing strategy
1. Price strategy: unified pricing and reasonable pricing.
2. Product strategy: On the basis of a classic product, constantly update the product to meet the different requirements of different consumers.
3. Activity strategy: According to the different situations of different stores, tailor different promotional activities to stimulate consumption.
High-quality College Students' Entrepreneurship Plan 2022 (Chapter 5) I. Theme: College Students' Forum
Second, the background and significance of the activity: As the pillars of society, college students shoulder the great mission of building socialism. As college students, we need to pay more attention to the current social hot issues. Actively participate in the discussion of social hot issues, so as to keep in close contact with the society and not be divorced from it. Understand the society, broaden our horizons, establish a correct world outlook, outlook on life and values, combine our own development with the destiny of the motherland and build a well-off society in an all-round way to realize the great rejuvenation of the Chinese nation. Carry out social hot issues, so that students can deepen their understanding of society while discussing social hot issues, enhance social morality, and improve their ability to discover, analyze, understand and communicate. Through weekly discussion, members of the department can also accumulate rich experience in activity planning and implementation, enrich university life, recognize their social roles and status, directly or indirectly influence students around them, improve our students' consciousness of caring about society, further influence our students' mental outlook, and make them closer to reality, society and humanistic feelings. At the same time, we will enhance the team spirit and team consciousness of team members, gather strength, and work together with Qi Xin to push the work of the department to a new height.
Third, the purpose of the activity: the socialization of college students is a process for college students to go to society. As a college student,
We should take part in more social activities and establish a correct outlook on life and values. Strengthen their own quality, strengthen their understanding of the social melting pot and integrate into the social melting pot as soon as possible. Only in this way can we avoid detours in our later life and learn more about some hot social issues, which will help college students to better integrate into the melting pot of society after leaving society. This can exercise our comprehensive ability, adapt to this society quickly, strengthen our communication ability and exercise our courage, which is very helpful to us.
Fourth, the venue: the order of education is uncertain.
Verb (abbreviation of verb) Activity time: 165438+ 10-65438+February.
Participants: counselors, secretary of the Youth League Committee, all members of the Student Union and freshmen.
Seven. Activity promotion: The President of the Student Union will hold a ministerial meeting in advance to make arrangements for the related work of the conference. the same
At that time, the ministers held an intra-ministerial meeting in time to lead the officials of various ministries to do all the things in the forum.
Close the preparations. At the same time, determine the forum spokesperson.