The Development Course of Ourui Furniture

1999165438+1October 28th, ORIANT furniture, a fashionable and bright furniture brand representing fashionable home life, took the meaning of "Europeanization, peace, wealth and auspiciousness" and translated its English name into Oriental fashion. The icon symbolizes the rising sun in Ran Ran, Ran Ran, and expresses the determination of Li Xing people to become the stars of China furniture industry. It can also be translated as "round", which is also a common shape in German design. Expressed in the form of China's brush strokes, it means communication and unity, and also has the spirit of striving for progress.

In March 2000, the Orie brand launched the first set of "Space Walk" kit, which made a stunning appearance with the innovative combination of white bright paint and silver gray. Subsequently, as a representative product of Li Xing Group, the kit participated in the furniture exhibition in Milan, Italy, and was well received.

In March 2000, the first set of "Space Walk" suite launched by Ourui also participated in the 8th Shenzhen International Furniture Fair, which caused a sensation in the market and won the bedroom championship. This is the first time that Ourui Furniture has been recognized by the top domestic furniture exhibition.

In the second half of 2000, the first generation of famous automobile series "Ferrari" of Ourui was still a landmark product in the field of fashion furniture.

200 1 Ourui Furniture Company was established, with Mr. Kuang Zaizhong as the general manager. He graduated from Central South Forestry College and participated in the preparation of Li Xing Zundian Factory and Ourui Company.

In March, 20001year, Ourui launched the white maple series and the small cherry children series, which enriched the product line and rapidly expanded the sales network.

In March, 2002, Ourui launched the second generation of famous car "BMW", which became a model of noble and elegant bright furniture and Ferrari series.

In March, 2002, Ourui Furniture participated in the 10 Shenzhen International Furniture Fair with new works, and won the third place in the bedroom.

In August 2002, Ourui Furniture participated in 12 Shenzhen International Furniture Fair and won the best booth award.

In March 2003, Ourui Furniture participated in the 12 Shenzhen International Furniture Fair and won the bedroom Excellence Award.

In March, 2003, Ourui Furniture participated in 12 Shenzhen International Furniture Fair and won the excellent booth award.

In March 2003, Ourui Furniture won the Best Booth Award of 1 1 Guangzhou International Furniture Fair.

In August, 2003, Ourui Furniture participated in the 13 Shenzhen International Furniture Fair and won the bedroom championship.

In June, 2003, 165438+ 10, Ourui Furniture passed the ISO 14025 international standard certification, and obtained the Class III environmental mark certification.

In March, 2004, we launched the cutting-edge Shihe brand and started multi-brand development.

In March 2004, Ourui Furniture participated in the 14 Shenzhen International Furniture Fair and won the second place in the living room category.

In August, 2004, Zhidouxing brand expanded into two series, tsinghua campus and Ai Ding Bao, and launched the Mercedes-Benz series of Ourui brand.

In August, 2004, Ourui Furniture participated in 15 Shenzhen International Furniture Fair and won the living room Excellence Award.

In August, 2004, Ourui Furniture participated in 15 Shenzhen International Furniture Fair and won the third place in the children's series.

In August, 2004, Ourui Furniture participated in 15 Shenzhen International Furniture Fair and won the excellent booth award.

In August, 2004, Ourui Furniture participated in 14 Guangzhou International Furniture Fair and won the bronze prize in bedroom category.

In August, 2004, Ourui Furniture participated in 14 Guangzhou International Furniture Fair and won the bronze prize in the booth.

In March, 2005, Ourui launched the fourth generation famous car "Beetle" series with white color, which was popular all over the country for a while. Ourui brand has established its leading brand position in the fashion furniture industry.

In March, 2005, Ourui Furniture participated in 16 Shenzhen International Furniture Fair and won the children's series Excellence Award.

In May 2005, Ourui merged with brands such as Century Sunflower, and integrated the modern products of Li Xing Group into two categories: bright and wood grain. Ourui has become one of the leaders in the modern furniture industry with the sales of a single brand.

In June 2005, Ourui Furniture participated in the 17 Shenzhen International Furniture Fair and won the Children's Bronze Award.

In June, 2005, Ourui participated in 16 Guangzhou International Furniture Fair and won the silver prize in bedroom category.

From Jun. 5438 to Jun. 20061Oct., Ourui Furniture won the title of Top Ten Furniture Brands in China in 2005.

In March 2006, Ourui launched the fifth-generation famous car series "Porsche", which enriched the camp of Baiguang and further consolidated its pioneering position in the field of bright furniture.

June 5438+October 2007 10, Ourui Furniture was awarded the title of Top Ten Furniture Brands in China in 2006.

In June 2007, Ourui launched a new CCTV advertisement, paying more attention to brand affinity.

In August, 2007, Ourui officially signed a contract with Italian Mayday Design Company to establish a friendly and cooperative relationship.

From June 5, 2008 to 2008 10, Ourui Furniture won the honorary title of "Top Ten Most Influential Furniture Brands in China" in 2007.

In March 2008, Ourui Furniture won the honorary title of "Top Ten Independent Innovation Brands in China" in 2007.

In June 2008, Ourui Furniture won the title of China Famous Brand.

In June 2008, Ourui Furniture was awarded as a member of China Quality Supervision Committee.

In June, 2008, Ourui Furniture won the title of China product quality and credibility assured brand.

In March, 2008, Ourui launched the new series of "Golf", "Ferrari" and "Beetle", which improved the product support and consolidated its leading position in the field of fashion furniture.

In August 2008, Ourui Furniture obtained CQC environmental quality certification, and was once again recognized by authoritative organizations based on environmental protection and quality product management.

In August 2008, Ourui Furniture made a heavy attack, adding new screen printing elements to various products, and entered Shenzhen International Furniture Fair in August, which was recognized by the industry.

In August, 2008, Ourui Furniture Beetle Series won the gold medal of modern bedroom series in the 23rd Shenzhen International Furniture Fair for its unique design and exquisite craftsmanship.

In August, 2008, Ourui Furniture won the top ten brands of furniture in China, which once again proved the strong position of Ourui Furniture in modern panel furniture in China.

In September 2008, Ourui Furniture launched the sales and marketing strategy in the second half of the year, which opened the marketing peak season of China furniture in the second half of the year.

In September, 2008, the National Day activity of Ourui Furniture was launched, and the consumption concept that Ourui is the first choice for fashion furniture was put forward, which was strongly concerned by consumers all over the country.

From June 5438 to February 2008, in the new general election of Shenzhen Furniture Association, Ourui Furniture was elected as the executive director enterprise.

In March 2009, Ourui Furniture participated in the 24th Shenzhen International Furniture Fair and won the silver prize in the living room.

In June 2009, Ourui Furniture and its Hong Kong Li Xing Group were successfully listed on the Hong Kong Stock Exchange, which marked that Ourui Furniture and its group entered a new stage of development.

In August 2009, Ourui Furniture once again accepted the annual review of CQC quality and environmental protection product certification of China Quality Certification Center.

In September 2009, Ourui furniture products were upgraded in an all-round way and participated in Guangzhou International Furniture Fair.

In June, 2009, 165438+ 10, Ourui Furniture celebrated its 10th anniversary, and the theme "Let's work together" ignited the passion of Ourui Furniture to continue its efforts.

From June 2008 to February 2009, Mr. Kuang Zaizhong, the first general manager of Ourui Furniture, was transferred from Ourui Furniture Company, and Ms. Liu Jianping, the deputy general manager, was promoted to the new general manager, which marked that Ourui Furniture entered a new development stage.

20 10 10 Liu Jianping, the new general manager of ourui furniture, set up a new generation of management team, put forward the guiding ideology of encouraging innovation, being sincere and pragmatic, transcending passion and living in harmony, and started the second venture of ourui furniture.

20 10 In March, Ourui Furniture launched the bright children's series "Hani House" and the walnut matte series "Lavender", which once again proved the sustainable development ability and research and development ability of Ourui Furniture and led the furniture fashion trend.

20 10 March, Orry's brand-new furniture fashion works "Hani Cabin" and "Lavender" participated in the 25th Shenzhen International Furniture Fair, and "Hani Cabin" won the gold medal in children's furniture series!

20 10 March Ourui Furniture won the "Quality and Environmental Protection Award" of the 25th Shenzhen International Furniture Fair.

In April of 20 10, Ourui Furniture took profit as the core, planned marketing activities for specialty stores, and realized the profit of the winning terminal of 20 10!

20 10 in may, ourui furniture ushered in the golden week of sales with a brand-new marketing model, which was a great success throughout the country.

From June to August, 2065438+00, Ourui Furniture went against the market, only thinking about the off-season, not thinking about the off-season, planning one-stop home promotion activities, setting a full set of home prices, and promoting the healthy and steady development of the market.

20 10 September ourui furniture welcomed the 20 10 September international furniture exhibition with a brand-new product display image, which was recognized by the industry.

In September, 2065438+00, Ourui Furniture continued to focus on bright and fashionable furniture, and launched a brand-new luxury series Cartier, which was listed in glory and was unanimously recognized by the industry.

On September 9, 20 10, as the first furniture enterprise listed in Shenzhen and Hong Kong, Li Xing (Hong Kong) Holdings, together with its Zundian, Ourui and Aoma furniture, ranked 488th among the top 500 Asian brands with excellent brand management practices, strong enterprise strength, high-quality brand products and sincere service, and won the "Asian Brand 500 Powerful Award" with a total score of 4,800 points. This is not only a full affirmation of the brand management, customer-centered, quality-oriented, continuous innovation and internationalization of the Group, but also a full affirmation of the sustained and steady development of Zundian, Ourui and Aoma brands and their increasing brand influence in China and Asia.

20 10 10 ou Rui furniture ushered in the golden week of sales in the second half of the year, creating a tasteful life for consumers and providing event planning for dealers.

20101/ou Rui furniture improved its R&D capability, and newly established a professional product R&D design team to enhance its sustainable development capability.

20 10 12 ou Rui furniture gratefully gives back to consumers all over the country, launches the year-end marketing activity plan, breaks through the monthly sales record of ou Rui, and completes the annual sales task.

20 1 1 3 15 the national activity plan of "Honesty for the benefit of the people" was launched, giving back to consumers with true feelings.

20 1 1 in March, 2008, the new series of Ourui furniture was launched in classic black and white and mini series. At the same time, the second generation log color of matt series lavender was grandly launched, and new Cartier products were released. Continue to lead the fashion trend of bright color products.

20 1 1 April Growth * * * Win Ourui Dealer Training Meeting (Chongqing Station) was held grandly, and senior training experts in the industry were invited to analyze the furniture marketing concept, so as to enhance the dealers' business philosophy and confidence in the exclusive store.

20 1 1 April, 2008, the national promotion activity of Ourui Furniture to celebrate May Day was launched and achieved complete success.

On August 20 1 1, Ourui Furniture went against the market, broke the law of off-season sales, and put forward a series of marketing support policies to improve the off-season sales of specialty stores and distributors.

2011August Growth * * * Win the training meeting for the dealers of Ourui (Xi Station) held grandly.

20 1 1 In September, all brands of Li Xing Furniture Group participated in Dongguan Famous Furniture International Exhibition for the first time, and Oricartier welcomed the national investors with a brand-new display image, which was a complete success.

2011September Growth * * * Win the training meeting for the dealers of Ourui (Dongying Station, Shandong Province).

20 1 1 September, the national plan of national day promotion of ourui furniture was launched, which sincerely benefited consumers all over the country and was a complete success.

20111Li Xing group celebrated its 26th anniversary, and the second phase of Li Xing industrial park entered the preparation period for production. This marks the arrival of a new era for the development of Li Xing Group.

On 20 1 1 year 1 1 month, Ourui Furniture launched the national promotion plan of Happy Home Happiness Price, won the final victory, and blew the assembly number to achieve 20 1 1 total sales breakthrough.

20 121/October Ourui Furniture designated 2012 as the service year, putting customers first, improving the service level and strengthening the upgrading of regional marketing services.

20 12 ou Rui furniture (China headquarters) moved into a new office with a brand-new office environment, which opened a new situation of ou Rui's market service.

2065438+In March 2002, the model room of Ourui Furniture Headquarters was newly renovated, covering an area of 2,000 square meters, displaying the classic products of Ourui in all directions.

On March 20 12, Ourui Furniture participated in the 27th Shenzhen International Furniture Fair with three generations of lavender with new wood grain series, which won unanimous praise from customers!

On March 20 12, Ourui Furniture started the regional marketing upgrade and piloted the Sichuan-Chongqing distribution center to realize a new situation of regional marketing service.