So how do you choose the right font?
Maybe this article can give you some ideas.
Section 1: Choose a font that is more in line with the theme atmosphere.
Case 1 war temperament
Prototype/Round Body, Gothic Body
The temperament conveyed by the font on the left: interesting and lively;
It seems to be out of tune with the temperament of this war genre film.
The temperament conveyed by the font on the right: Gothic and fierce;
Use decorative serif fonts. Serif fonts are characterized by obvious thickness changes and decorations at the joints and ends of lines, which make the fonts feel sharp. Coupled with texture and texture processing, there is a mythical artistic conception and Gothic thriller, which sets off the temperament of the film itself.
Case 2 Literary Temperament
Prototype/Song Ti
The fonts used in the above two movie posters are Song Style, and there are many derivatives of Song Style, some are long and flat, some are fat and some are thin. Generally used for book printing. In the film industry, this type of font is mostly used in literary films, just as in the case, both of them are warm romantic films of literature and art, and both of them are fresh and literary when typesetting in Song style.
Case 3 Femininity
Prototype/thin thread body, serif body
The word is like a person, and the characteristics of women are meticulous and elegant, slender and slender; Commonly used in cosmetics, women's magazines, art and other female theme fields.
Case 4 Masculinity
Prototype/bold
As a modern sans-serif font, bold gives people a heavy and compact feeling, with strong sense of quantity and plasticity. Compared with the thin line in case 3, it can be expressed as masculine and powerful masculinity, and it can also be turned into slender and elegant femininity.
Case 5 Historical and Cultural Temperament
Prototype/calligraphy font
Calligraphy fonts have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point well can not only add cultural connotation to the film, but also set off the temperament of the film.
Section two: the artistic design of fonts.
Case 1 game role
Prototype/Fiona Kennan Author/Ye
I believe that people who have played LOL are deeply touched by the names of these two characters, and the author shows the character and temperament of the characters themselves vividly through fonts; For example, Fiona is a ruthless female swordsman, who wields her sword quickly and accurately; The author presents the characters' own characteristics and the visual effect of being cut by a sword in font design, which well reflects Fiona's unique temperament.
Case 2: Changing Shapes and Shadows
Prototype/Life Left Author: Unknown/Right Author: Mo
This is a very interesting font work, which skillfully combines graphics and fonts through the emotions expressed by the meaning itself. For example, "watching movies" is integrated into the real reel of movies; "Good morning" is a blend of sunshine and breakfast. Summer reminds people of watermelon and brings people the feeling of hot summer.
Attached is the design method of this font: recommendation: 17 creative method of designing fonts.
There is also a practical tutorial: "Font deformation! Teach you to draw cute Q fonts with AI.
Section 3: Use of Common Fonts in Life
I told you about the temperament of fonts, and then selected several groups of common brand types in daily life, namely newspapers, sportswear, luxury goods and mobile phones; Try to feel their temperament?
Attachment: "Up posture! How do world famous brands choose fonts? 》
Summary:
Whether in Chinese or English, words are not only the carrier of information, but also an important element in design. Try to ensure the readability of the text in the design process and seek a breakthrough in rigor. After the artistic design of fonts, information can be remembered more vividly and beautifully. For the subject of font, we still need to explore and learn constantly. This article is mainly about some superficial feelings about font design. Welcome everyone to exchange and discuss.