With Zhang Zikang in office, Zhang Baoquan, Chairman of Jin Dian Group, obviously hopes that Zhang Zikang can do more. In 2002, Zhang Baoquan, who loves calligraphy, founded Today Art Museum and became his own curator. After two years of operation, Zhang Baoquan, who is critical of the real estate market, obviously can't run his own gallery well. All accidents have their inevitability. Two years later, while studying calligraphy with famous calligraphers, Zhang Baoquan met Zhang Zikang, a well-known publisher in the industry at that time.
Perhaps Zhang Zikang's potential was discovered in the process of cooperation, or Zhang Zikang's brilliant publishing achievements. Zhang Baoquan wants Zhang Zikang to be his next target.
To the surprise of many people in the industry at that time, Zhang Zikang agreed. At that time, private art galleries were in the tide of closure. At that time, the former site of today's art museum was only 2000 square meters, with seven or eight people, and it was operated according to the mode of selling paintings in the gallery. Friends around me laughed at Zhang Zikang: "If you can work here for a year, we will invite you to dinner."
"I just want to use the art gallery to expand publishing resources." Zhang Zikang also smiled. Having said that, the objective effect is that Zhang Baoquan obviously didn't see the wrong person. In 2004, the revenue and expenditure of today's art museum are the same. Of course, this is because of Zhang Zikang's outstanding publishing performance, not the management of the museum itself. Maybe it's because I put all my efforts and sweat into it, maybe it's because this work is closely related to art, and Zhang Zikang became more and more interested in this kind of work from the bottom of his heart in the later period of running the art museum. "I think it may be good for China to build such an art gallery in China. It is also very challenging. "
After the problem of survival was solved, Zhang Zikang began to hope to be an international art museum with academic standards and high standards. In 2005, Zhang Zikang visited Europe. In the second half of the same year, the new Museum of Art today began to be rebuilt. In 2006, a new museum with superior geographical location and spatial structure was built. However, although Zhang Zikang was happy, he began to worry about the cost. The annual profit of the new museum must be more than 20 million.
Zhang Zikang, who studies the financial statements of famous foreign art galleries every day, has gradually discovered a way for private art galleries to survive-sponsorship.
Now, on different occasions, Zhang Zikang is still explaining the way of sponsorship over and over again. "The art gallery itself is a social concept and a social behavior. I think the whole society is the best choice. Why did the original art gallery fall down? It's all because individuals do it if they have money, and they may go bankrupt if they don't have money. Such individual behavior is not suitable for a long-term cultural construction. "
It sounds natural now, and there is no problem with this statement. But at that time, after Zhang Zikang submitted a plan to change the business model, Zhang Baoquan directly decided not to agree. But Zhang Zikang was not discouraged. He knew that Zhang Baoquan had always wanted to be the best art museum, and now the opportunity was just around the corner. Undaunted, Zhang Zikang talked again and again about what is the best art museum and how to maintain its long-term operation. As Zhang Zikang thought, the extremely clever Zhang Baoquan has been thinking about Zhang Zikang's proposal since the initial rejection.
"At that time, it was such a situation. If I solve it with sponsorship money, I can survive. Because this is for the whole society. " After Zhang Baoquan agreed, in order to win the sponsorship, Zhang Zikang must redefine the identity of today's art museum.
What bothers Zhang Zikang is that because there is no precedent, Zhang Zikang has been asking around for more than a year, but no one can tell how a private and public art museum can confirm its identity. The industrial and commercial bureau also said that it did not have this license. Later, I finally met a wise man in the Ministry of Civil Affairs, and the other party suggested hanging a "non-enterprise" brand. In fact, this concept is quite inaccurate. Only during the development of China, some non-governmental organizations, including American associations and foundations, could not locate themselves, and were called "non-enterprises". In fact, the nature of this organization is still unclear.
But whether it is accurate or not, today's art galleries can finally seek sponsorship. The hardest part is actually in the beginning At first, Zhang Zikang was very nervous, but after crustily skin of head rushed forward, to Zhang Zikang's surprise, his first bucket of gold came too easily. Fang Lijun, an internationally renowned painter, held a solo exhibition today, which was a great success. The funds came from the sponsorship of Montblanc, an internationally renowned manufacturer. Today, the list of sponsors of the art museum has become longer and longer, including Swiss banks and Nokia.
According to Zhang Zikang, the financial crisis has not caused difficulties to the operation of today's art museums. However, Zhang Zikang, who has always been keen on money, has already felt the problem. Today, the sources of funds for art galleries are not diversified and stable enough.
"There will be some new adjustments in art galleries." Private art museums in China have always paid little attention to the development of gifts, but after carefully studying some large museums in the United States, Zhang Zikang was surprised to find that the sales of some museum gift shops are very large, even accounting for 35% of their total income, that is, the sales revenue of hundreds of millions of dollars. The rewards of cafes and facilities are also a very large part of their income.
Four years after taking over the Today Art Museum, although Zhang Zikang is planning to build an exhibition hall that China Art Museum has never had before, and hold more weighty exhibitions, it is obvious that it needs to make efforts in fund development. However, Zhang Zikang has no reason to be discouraged, because even the internationally famous Guggenheim Museum, all the exhibitions are not what he wants because of the financial problems. There is no doubt about Zhang Zikang's cleverness and diligence. But when he was admitted to the university, young Zhang Zikang took three exams before he was admitted.
Zhang Zikang's love for painting may be innate. When I was in primary school, Zhang Zikang went back to his hometown to play, and happened to meet Zhen Feng (also known as Feng Xiaoyun) of the Central Academy of Fine Arts. Born in 193 1, Nanhai, Guangdong. 1947 studied at north university of china College of Literature and Art. 1948, when she was studying in the Fine Arts Department of the College of Literature and Art of North China United University in the Shanxi-Chahar-Hebei Border Region of the Liberated Area, she created her famous work Puppet Show when she was eighteen. This painting occupies an important position in the history of New China New Year pictures. Zhen Feng is famous for it. 65438-0950 studied in the cadre training class and research class of Central Academy of Fine Arts. 1956 studied at the Repin Academy of Fine Arts in the Soviet Union and was awarded the title of "artist". 65438-0962 teaches in the folk art department of the Central Academy of Fine Arts. Member of China Artists Association. 195 1 year, as a member of the China delegation, he attended the World Congress for the Protection of Children held in Vienna. After creating the doll play, Zhen Feng painted New Year pictures such as The Labor Hero Comes Back, The Great Conference, The Ethnic Family, Liu Hulan, Welcome the Representative of Peace and other comic books! "and other posters. After the Cultural Revolution, he painted oil paintings such as Bethune and Ke Dihua. In recent years, he has created folk paintings "Doll Huan" and "Doll Le" in the form of "Kang Wai" and "Happy Account". The above works have won five national awards. In order to cooperate with the teaching research of new disciplines in the college, she has written many papers, such as New Year Pictures Survey, Baoji Quyi and Grandma's Gift, which have been published in authoritative journals at home and abroad. Zhen Feng's works, no matter what themes are painted or what tools are used, are permeated with a sincere and simple beauty, which is evaluated by experts. 195 1 He has been teaching at the Central Academy of Fine Arts, and now he is a professor, enjoying the State Council's "Outstanding Contribution to Art" allowance. 1956 to 1962, sent to Leningrad bin academy of fine arts to study oil painting, and won the title of "artist" upon graduation. Now he is a professor of folk art department of Central Academy of Fine Arts. Director of New Year Pictures Art Committee of China Artists Association and Chairman of China Folk Paper-cutting Research Association. ) I also went to the countryside to do a survey of New Year pictures. Looking at the portrait of a farmer painted by Feng Zhen, Zhang Zikang, who met such a master for the first time, was full of admiration. Easy-going Zhen Feng saw the thoughts of the children around him. After teaching a few strokes casually, Zhen Feng was surprised to find that the child who had never been exposed to painting painted quite well.
Maybe it's the child's rebellious psychology. Zhang Zikang, who comes from a family of Chinese medicine practitioners, has been reluctant to study Chinese medicine according to his family's wishes. Coincidentally, a compliment from Zhen Feng made Zhang Zikang embark on the road of painting.
But Zhang Zikang's painting road is obviously not smooth. After graduating from high school, Zhang Zikang didn't get into college as he hoped, but he didn't want to give up his dream of getting into an art school. In order to survive, Zhang Zikang began to do all kinds of temporary work in various places, pedaling three rounds, mounting paintings, planting fruit trees and taking photos ... In five years, Zhang Zikang, who had saved money, spent the money in the class of art school, spent the spare time of each temporary worker painting, and spent it behind closed doors when everyone was having fun during the Spring Festival.
Good luck didn't disappoint Zhang Zikang, who worked hard. 65438-0985, Zhang Zikang was admitted to the Fine Arts Department of Hebei Normal University. Zhang Zikang's parents didn't know that his son had gone to college until three months later. "Why are you so old and go to school again?" Dad is very confused. This is the first sentence that Zhang Zikang asked.
Zhang Zikang, whose career is getting more and more successful, has little time to draw. He does not deny that his paintings are not good enough. However, Zhang Zikang has always maintained his crazy hobby. In Zhang Zikang's plan, in a few years, if he can't control the growing Today Art Museum, maybe he will start painting again. In fact, Zhang Zikang's current position is in the National Academy of Painting. Today, although the art museum has done a great job, the position of curator is only a part-time job.
Now, Zhang Zikang also has children, because he understands children's rebellious psychology, and he has never let children learn to draw. However, children who have a strong imitation heart follow suit, and learn to draw with Zhang Zikang every day. To Zhang Zikang's surprise, the child draws quite well. When studying painting, Zhang Zikang imagined that he would be a painter in the future, but obviously he never got what he wanted. Zhang Zikang said that he was very happy because he was engaged in industries closely related to painting, and he found another pleasure in these industries.
Zhang Zikang always said, "Many things are just a fate and an opportunity. This is the case in China. If you want to do this job, you should have a sense of responsibility, you should do this thing well, and you should have love for it. And then I did it. Then constantly correct yourself. "
After graduating from college, Zhang Zikang didn't paint as he hoped. But when he was assigned to Hebei Education Publishing House, he was engaged in Art editor, which was already the best among his classmates. Zhang Zikang is very satisfied. President Wang Yamin published an art book that only artists can understand. Zhang Zikang, who always wanted to challenge more things, took over the job. In a publishing house that never published art books, Zhang Zikang was the first person to eat crabs.
Comic Book, Zhang Zikang's first art book, is not easy to make. At that time, great artists were dismissive of small publishing houses in Zhang Zikang, and Zhang Zikang had to be turned away again and again, even being swept out of the house. But in retrospect, he had to try again and again to impress those great artists and prove his strength to them.
Fate always seems unwilling to disappoint Zhang Zikang's efforts. The Comics Department was nominated for the National Book Award as soon as it was published. At that time, there were not many award-winning books in Hebei Province. After the Comics Department won the prize, Zhang Zikang published art books and won the prize, and so on. The industry also acquiesced that Hebei Education Publishing House could publish art books. According to rough statistics, in recent years, Zhang Zikang has participated in the creation of more than 2,000 books, among which 4 kinds of * * * have won the National Book Award.
Because of her seriousness, Zhang Zikang found hobbies in almost every job she did. And "Generally speaking, I will not give up my artistic dream. But I think when I can find the pleasure of being an artist, my ideal will also change. "