Myth 1: Many people will understand "leaving blank" as intentionally leaving blank. Actually, this is a misunderstanding. The reasonable purpose of blank space is to leave breathing space, visual center and enhance the brand tonality of the picture, but it will not lead to blank space, lack of details, lack of change, lack of design sense and so on. Blanking is not an unscrupulous and random reduction of visual elements, leaving only product+main text information, and the black screen is hard to blame.
Myth 2: When we find that the picture of the work is empty, we add all kinds of floating objects and divergent elements to fill the picture and make up for the problem. This is a common remedy, but due to the excessive use of these elements, it is easy to lead to messy pictures, which can not reflect the visual focus and brand sense.
So when we have the problem of empty graphs, where should we start to modify them?
The most direct reason why the picture is "empty" is that the blank space is unreasonable, so the most common solution is to fill the original unreasonable blank space with other elements, that is, to add. Watermark text can play a very good role in filling, and it is very practical, such as:
Through case comparison, we can easily find that filling by adding watermark text has the following advantages:
It can play a good role in filling and leaving blank space, thus solving the phenomenon of "empty" of the picture, and largely retaining the brand tonality and concise style of the picture itself.
As a watermark, text will not affect the visual expression and visual fluency of the subject.
Watermark text usually appears in the form of English, numbers, calligraphy and other fonts, and these fonts have a strong decorative and design sense after amplification, so the overall design sense of the picture is indirectly enhanced by adding watermark text.
Watermark text production: ordinary font enlargement, color filling and appropriate transparency treatment. The commonly used transparency range is 5- 15%, and the specific effect is subject to the actual vision. In principle, it is enough to try not to affect the expression of the theme and the copy information.
The second way to avoid the "empty" picture is to fill it with some dot and linear auxiliary small elements, which is also equivalent to addition, such as:
The influence of auxiliary small elements on the overall picture is intuitive. The use of these elements greatly increases the decorative feeling and richness of the whole picture, which can well avoid the "empty" phenomenon in the picture. Moreover, the advantages of this auxiliary small element are compared with watermark words:
It also has the function of filling. Comparatively speaking, the filling power is not as intuitive as the watermark text, but the overall exquisiteness of the picture has been improved.
Can reflect a certain sense of decoration and design without affecting the overall style.
The use of auxiliary small elements should be controlled according to visual control. Excessive use will affect the overall feeling of the picture and easily distract the visual attention, so it should be added according to the final visual feeling.
Note: Generally speaking, such elements exist in the form of point or line elements in the picture, and it is not easy to be too big. They should be used as auxiliary filling elements as far as possible without affecting the main body of the picture.
The second intuitive reason for the "emptiness" of the picture is the lack of hierarchical changes, oversimplification and flattening. The way to change this situation is to increase visual changes to make the whole picture feel more detailed and avoid the "emptiness" phenomenon caused by lack of visual changes. We briefly list several common ways to increase visual changes:
Do projection and reflection on the product to enhance the overall layering of the picture.
The use of some color blocks can also play a certain role in increasing visual changes, such as:
Either way, the purpose is to increase the overall visual change of the picture, but remember that the subject cannot be ignored because of the change.
Visual proportion refers to the proportion of main elements and copy information in the whole picture. Of course, design is not like arithmetic, there is no fixed value, as long as the proportion is coordinated and reasonable from a visual point of view. The simplest ones are only posters of products and copywriting. As long as the visual proportion is properly controlled, the feeling of "emptiness" in the picture can be greatly changed, such as:
The same product+copy, the gap between the upper and lower is clear at a glance. The reason why this visual feeling is presented lies in the use of blank space, that is, the visual proportional relationship. At that time, when the overall proportional relationship was used, even if it was just a product and a copy, it would not give us an "empty" visual feeling without any auxiliary elements and effects. Improper visual proportion of each element will also be one of the reasons for the "virtual" picture.
Text from/jiaocheng/1148536.html? A skillful craftsman jelly teacher. ?
These are some techniques for making designs or posters. ? I'm still studying.
Photography does subtraction, design does addition? Please follow this principle, details determine success or failure.