Since the creation of the world by Pangu and the Three Sovereigns and Five Emperors until now, everyone knows Xinghua Village and the fragrance of Fenjiu.
As a wholly state-owned company funded by the provincial government, Shanxi Xinghuacun Fenjiu Group Co., Ltd. is a large-scale enterprise mainly engaged in the production and operation of Fenjiu and Zhuye Qingjiu. It is one of the largest famous wine production bases in the country. Since the reform and opening up, Fenjiu people have insisted on establishing factories with high quality, strict management, scientific and technological progress, and hard work to build factories. Their market competitiveness has been continuously enhanced, and they have achieved a leap from traditional famous brands to market famous brands. Their products sell well all over the country and are exported to the world. More than 50 countries and regions. Under the guidance of the spirit of the Third Plenary Session of the 16th Central Committee of the Communist Party of China, Shanxi Xinghuacun Fenjiu Group Co., Ltd. combines ancient civilization with modern civilization to "blend" brand internationalization, mechanism marketization, organizational efficiency, management modernization, and sweetness And the pure nectar and jade liquid.
Historical Famous Brands
Everyone will get drunk without getting drunk, and the fragrance will last for thousands of years
Chinese wine culture has a long history. Xinghua Village in Fenyang, Shanxi Province, the wine capital of China, has experienced ups and downs, with the moon rising and falling, the flowers blooming and falling. The wheels of thousands of years of history are rolling forward, crushing many years of human life. However, the fine wine of Shanxi Xinghua Village has traveled through time, space and history, leaving its fragrance in the world.
Xinghua Village is one of the main birthplaces of Chinese liquor and Chinese wine culture. After 4,000 years of vicissitudes, Xinghua Village has brewed fine nectar and jade liquid, leaving behind countless legends and stories - the old Taoist lay drunk in the "Drunken Immortal House", the immortal enlightened the "Gujing Pavilion", and drank all the romantic legends and dreams; "Lu "The wine is thin but Handan is surrounded", the smoke and dust of history seem to be before our eyes; Emperor Wucheng of the Northern Qi Dynasty praised "Fen Qing"; the quatrains of the Tang and Song Dynasties about the shepherd boy's distant reference became an eternal masterpiece; the Yuan and Ming Dynasties sang poems about Fenzhou tribute wine, and the British and French countries competed for the fragrance; the United States President Roosevelt received fine wines as gifts to his relatives at a reception, and Mao Zedong introduced Fen wine to entertain representatives of the Soviet Union... Throughout the ages, literati have expressed their emotions. Xinghua Village has endless good stories and is full of historical and cultural glory. "If you are not drunk with wine, everyone will get drunk." The cultural immersion makes Xinghua Village Fenjiu more mellow and fragrant.
The long years have condensed the character of the Chinese nation and the rich culture of China’s wine capital. As early as 4,000 years ago, Xinghua Village, located on the bank of the Fen River and in the land of Sanjin, was already exuding the aroma of wine. 1,500 years ago, Xinghua Village’s “Fenqing” wine had become the royal wine. The people of Xinghua Village have passed down a set of traditional practices and secrets for brewing wine from generation to generation, and the brewing techniques and methods are constantly improving through continuous review. By the time of the Tang Dynasty, Fenjiu liquor was mixed with grog, dried, and fermented in urns. The resulting liquor was as clear as water, with a mellow flavor and high alcohol content. It became the first distilled liquor in the history of Chinese liquor and spread throughout the country. During the Ming and Qing Dynasties, Mr. Fu Shan improved the recipe of Bamboo Leaf Green Wine. On the basis of using bamboo leaves in the past, he added 13 kinds of traditional Chinese medicine such as costus, clove, amomum villosum and rock sugar to blend, so that the wine had multiple effects.
Xinghuacun Fenjiu has come a long way from ancient times and entered the 21st century. The secret of making wine has been passed on to the new generation of Fenjiu people in Xinghua Village, and the thousand-year-old wine has once again regained its youth. At present, Xinghuacun Fenjiu and Zhuyeqingjiu have formed a huge family with 4 categories and more than 200 varieties. As a typical representative of light-flavor liquor, with its transparent and colorless, elegant and harmonious, sweet and refreshing style, it shows the unique characteristics of "clear ice in color and orchid in fragrance".
Quality and Characteristics
Good mountains and good waters produce good wine and are uniquely positioned to lead the trend
Everyone knows that Xinghua Village produces good wine. However, why is it that only Xinghua Village can produce good wine? Making good wine is a mystery that has not been solved for a long time.
Although in ancient times there was a saying that a wine fairy would enlighten the "sacred well" and obtain fine wine, the illusory romance of myths and legends was not enough to convince everyone. In fact, the brewing and development of Fenjiu liquor is the crystallization of the labor and wisdom of the Chinese nation. Since ancient times, wine-making techniques have mostly been traditional secrets that have not been passed down to outsiders. Therefore, Xinghua Village Fenjiu has “seven secrets” and “ten secrets”. If you want to abstractly explain the secret of the wine aroma in Xinghua Village, it can be summarized in three words: "Heaven, Earth, and Wo". Heaven refers to the regional geographical climate; earth refers to the unique water quality of Xinghua Village; and he refers to the grain materials used to make Fenjiu. In the 1960s, the famous microbiologist Qin Hanzhang and others conducted thousands of experiments on Fenjiu. From tens of thousands of data, it was found that the key factor that constitutes the unique style of Fenjiu is that the air and soil in the Xinghua Village area contain a variety of microorganisms that are beneficial to wine making.
It turns out that the groundwater source in Xinghua Village is rich and the water quality is excellent. Its aquifer is Quaternary loose rock pore water. The stratum contains high levels of elements such as strontium, iodine, zinc, calcium, molybdenum, magnesium, and iron, which is not only conducive to winemaking. , and it is also high-quality natural mineral water. The sorghum, barley, peas, etc. used in Xinghua Village’s brewing are abundant in resources, large in quantity, and of high quality in the Jinzhong area, providing reliable raw material guarantee for the large-scale production of Fenjiu. The unique natural conditions make Xinghua Village Fenjiu beautiful, magical and attractive.
The development of modern science and technology has made Xinghuacun Fenjiu with a long history exude a more attractive aroma. Based on the ancient brewing secrets, Xinghuacun Fenjiu Group Co., Ltd. uses high technology superbly, vigorously promotes traditional crafts, and adds the management experience of "the materials must be accurate, the work must be meticulous, and the management must be strict." . Under the guidance of the ideological guidance of "putting myself first, learning from others' strengths, inheriting the essence, and becoming self-contained", the Xinghuacun Fenjiu series has superior quality, diverse varieties, more characteristics, and radiates more dazzling brilliance.
Reform and Innovation
Management innovation seeks high efficiency and quality control to produce fine wines
Today’s Xinghua Village in Shanxi Province is no longer the same as in the past. When it was founded in June 1949, Xinghuacun Winery had only 36 employees and fixed assets of 8,300 yuan. More than 50 years later, Shanxi Xinghuacun Fenjiu Group Co., Ltd. has developed into a large-scale famous liquor production base in the country, with an annual production capacity of 50,000 tons of famous liquor, a total of more than 7,000 employees, and annual sales revenue of 1.2 billion yuan.
As a traditional brewing enterprise, Shanxi Xinghuacun Fenjiu Group Co., Ltd. has a unique advantage of famous brands. However, Fenjiu Group Company does not rest on the honor of its predecessors, but rises to reform and innovate. spirit, actively engage in the era of burning passion, continuously build quality advantages and scale advantages, and work towards the goal of first-class brewing technology, technical equipment and scientific and technological teams. Especially in terms of corporate management, the leaders of the group company have adopted new management measures with advanced awareness and vision, and a superior business strategy, which has greatly improved the management level of the entire group company.
First of all, the leaders of the group company focus on standardizing decision-making management. Under the principle of establishing the party for the public good and governing for the people, all decisions and arrangements are based on the interests of the enterprise and employees. In accordance with the requirements for establishing a modern enterprise system and the operation of the four major systems, implement new rules and regulations to promote the group's standardized, systematic and scientific management. The party committee shall make factory affairs public in accordance with the rules of procedure and decision-making procedures; major issues related to the group company shall be submitted to the board of directors, the joint party and government meeting, and the employees' congress for collective discussion and approval on the basis of full promotion of democracy and investigation and research. In March 2002, the group company proposed the "111343" medium- and long-term development strategy, with the goal of becoming better, stronger, and bigger, constantly improving economic benefits, and putting the enterprise on a path of sustainable development.
Secondly, "optimizing internal operation management" has been implemented in every aspect of management. The Procurement and Supply Center carries out process reengineering on the basis of system integration, introduces in-depth quality and price comparison bidding, and saves the cost of raw and auxiliary materials. A QC physical laboratory was established to reduce the loss of glass bottles, reducing the loss by 5%; the method of back-accounting and retrieving materials for preparing wine was improved, and measures were implemented to accurately measure the outbound materials and issue them based on the requisition sheet, to close management loopholes; strengthen fund management and optimize Increment, inventory inventory. Actively promote budget and final accounts management and improve financial systems. Promulgated the "External Guarantee Management Measures" and other regulations, implemented macro-control and optimized management of the costs, quotas, and funds of each unit; established audit procedures and organized efforts to conduct audits on Beijing Dongqi, Taiyuan Office, Jinquanyong, Daqu, and Yiquanyong , Baiyu Winery and other subsidiary leaders’ outgoing audits, and at the same time pay close attention to engineering audits, special audits, liquidation audits and other tasks. Innovate the cadre and personnel management system. Jiudu Hotel, Zhuyeqing Hotel and other units implement an open competitive recruitment system. Through adjustments, the replacement of old and new cadres has been achieved, resulting in significant changes in the age structure and knowledge structure of the cadre team.
Third, pay close attention to quality management. Fenjiu Group has now passed ISO9001?2000 quality system certification. The company adheres to the principle of taking quality as life and users as God, and strictly controls quality. From the entry of raw materials to the delivery of finished products, we have set up "five gates", "seventeen lines of defense" and "seventy-two checks" to eliminate all quality hazards. In recent years, the General Administration of Quality Supervision, Inspection and Quarantine has conducted quality inspections on products in seven provinces and cities, including Beijing, Hebei, Shandong, and Liaoning.
The results showed that the pass rate of 13 items of 20 batches and tens of thousands of bottles of Fenjiu and Zhuyeqing randomly inspected reached 100%.
As the scale of enterprises expands, the production and manufacturing system becomes more and more complex. In recent years, Fenjiu Group has insisted on being market-oriented and strengthened the unified command, dispatch and coordination of production. The quality, quantity, physical and chemical indicators, taste and other aspects of the wine have been greatly improved. The group company starts from product innovation, rationally adjusts the product structure and layout, and positions the products in the "high-end of famous liquor, health-oriented prepared liquor, and diversified series of liquor". Strive to form a pattern in which "high-end products create profits, mid-range products maintain profitability, and low-end products occupy the market". It has completely reversed Fenjiu's "first-rate quality, second-rate packaging, and third-rate price" status. At present, the group is developing nearly 50 new products with potential. New product revenue has accounted for 30% of total sales revenue, and the operating profit of mid-to-high-end products accounts for more than 80% of total operating profit.
Innovative reforms in management have brought significant economic and social benefits. From 1988 to 1993, Shanxi Xinghuacun Fenjiu Group Co., Ltd. won the first place among the enterprises with the best economic benefits in the national light industry for six consecutive times. As one of the 520 national key enterprises and 12 authorized operating enterprises in Shanxi, Shanxi Xinghuacun Fenjiu Group Co., Ltd. achieved sales revenue of 1.17 billion yuan in 2003, an increase of 20.55% over the previous year, and realized profits and taxes of 3.92 billion yuan. billion, an increase of 32.6% over the previous year, and all economic indicators hit record highs.
Century Outlook
Relying on the railing to express heroic sentiments and new songs of ancient wine blooming with fragrance
Since entering the new century, Xinghuacun Fenjiu Group Co., Ltd. has taken liquor as its first Products, while exploring wine culture, create corporate culture and tourism culture, and are committed to building a wine culture tourism base. Through continuous innovation and start-up, resource integration, management strengthening, market expansion, brand expansion, cultural promotion, and environmental optimization, a famous liquor base, health wine base, and wine culture tourism base are being formed.
Guo Shuangwei, chairman and party secretary of Xinghuacun Fenjiu Group Co., Ltd., told the author: “The 16th National Congress of the Communist Party of China raised the issue of taking a new industrialization path. This is the development direction of our country’s industry and the direction of Fenjiu Group. The development direction. "In order to realize the wishes of the people of Xinghua Village, Fenjiu Group Company has increased its efforts in cultural construction. In 2003, Fenjiu Group Company invested 5 million yuan and jointly organized the "Xinghua Village" Cup National Calligraphy Competition with the Chinese Calligraphers Association, collecting tens of thousands of calligraphy works from across the country. In the same year, the "Liquor City Spring" Staff Culture and Art Festival and the "Innovation Cup" Youth Essay Contest were successfully held. In the same year, the group company spent tens of millions of yuan on environmental construction, including the renovation of the east factory area, the expansion of the Wine History Museum, the widening and renovation of Jiudu Avenue and the stadium stage, employee cultural activity center, library, industrial ecological park, There are 10 expansion projects in the Xingyuan Community employee residential building, commercial street corner, Liquor City Cultural Plaza, and Science and Technology Building. On December 25, 2003, the collection ceremony of the "National Collection of Fenjiu" designed and produced by Fenjiu Group Company and supervised by the National Museum of China was held in Beijing. The "Guozang Fenjiu" named this time is the only liquor collected by the National Museum of China. It is stored in jade jars, with a total weight of 8 tons per jar. This batch of national wine will be unsealed for the first time in 2008 to celebrate the Olympic gold medalists. The second unsealing was in 2009 for the celebration of the founding of the People's Republic of China. The advancement of this activity has sounded a golden drum for establishing the image of "China's No. 1 Cultural Famous Wine" in the international and domestic markets. At the same time, the people of Xinghua Village have made great achievements in excavating, researching, and developing the cultural and historical heritage of Xinghua Village. Not only has it established its famous brand status and market position in the Chinese liquor industry, but the splendid history of ancient Chinese liquor brewing is being turned into an industrial civilization tourist corridor in Xinghua Village. Hundreds of thousands of Chinese and foreign tourists visit Xinghua Village every year.
At the beginning of the spring of 2004, Shanxi Xinghuacun Fenjiu Group Co., Ltd. fought a good battle, created a new development situation, and presented a generous gift to the "Two Sessions". Fenjiu Group's recently formulated medium- and long-term corporate development plan points out that in 2005, the group's sales revenue will reach 1.8 billion yuan and profits and taxes will be 600 million yuan. In 2010, sales revenue will reach 3 billion yuan and profits and taxes will be 800 million yuan. By then, a large-scale famous wine group with international brands, market-oriented mechanisms, efficient organization, and modern management will appear in front of the world and make greater contributions to the modernization of the Chinese nation!