Why change the slogan? There's a little story. At the symposium to celebrate the founding anniversary of 15 held by our newspaper a few days ago, our long-standing habit of keeping a low profile was criticized by some enthusiastic readers: you are only good at promoting others, not yourself.
On second thought, the reader is right.
Readers who know a little about the history and development track of this newspaper will think that Xiamen Evening News is a veritable "Xiamen First Citizen Newspaper". Because this newspaper has set a number of first records since it was founded on New Year's Day in 1994:
The first comprehensive pure city evening newspaper in Fujian Province;
Xiamen-Tianjin route is free for passengers to read every day, and it is the earliest print media in Fujian Province to publicize news to Taiwan Province Province through Xiamen-Tianjin route.
Take the lead in setting up a small press corps in the comprehensive print media in the province to popularize news education;
In Xiamen's newspapers, there are many mass organizations such as outdoor sports league, wife's financial group, Cuobian news assistant, photographer's league, road travel club and so on. For the first time, many popular and socialized activities were held, such as "Harmonious Neighborhood Festival", "Selection of Top Ten Tea Artists in Minnan Tea Fighting Competition" and "Xiamen Intangible Cultural Heritage Fighting Line".
On the anniversary of the founding of Xiamen Evening News 10 in 2004, Comrade Zhang Changping, then mayor of Xiamen (now member of the Standing Committee of the Provincial Party Committee and executive vice governor), praised Xiamen Evening News as "the business card of Xiamen". In 2008, this newspaper won the title of "Top Ten Cultural Brands in Xiamen".
The circulation of Xiamen Evening News has been the first in Xiamen for many years. This year, the number of subscribers increased by more than 20%, and the actual household rate reached more than 85%, which once again consolidated and enhanced the influence of "Xiamen first". In the advertising performance of similar media, from the perspective of investment and benefit ratio, "Xiamen is the first" is well deserved!
The reader is right. We have no reason not to accept their well-meaning criticism. As the most popular mainstream livelihood newspaper in Xiamen, this newspaper has the obligation and responsibility to tell readers the details of "Xiamen first". Highlighting the slogan of "Xiamen first" is a spur and warning to this newspaper-only by constantly doing better and working towards higher goals can we stand the test and inspection of the market and be worthy of the honor and trust given by millions of readers. This newspaper (text/photo reporter Lin Xiaoyun) "I wish the Xiamen Evening News a voice!" As soon as Sun Ke, a famous art theorist, calligrapher and secretary-general of the Chinese Painting Art Committee of China Artists Association, lost his voice, he immediately printed the four Chinese characters "Sheng" on the snow-white rice paper. He said that he thought of these four words because on March 28th, the opening day of the "2008 National Chinese Painting Academic Invitation Exhibition", he actually saw nearly a whole page of news and interviews about the exhibition in the Xiamen Evening News that day. I noticed that the page was marked'10: 00am'.
Yesterday, Sun Ke wrote an inscription "The First Citizen of Xiamen" for this newspaper at Wenfu Art Museum. Zhang Longxin, vice chairman of the Youth Federation of the Ministry of Culture, director of the Youth Federation Art Committee of the Ministry of Culture and deputy secretary-general of the Chinese Painting Art Committee of the China Artists Association, also painted a Great Wall in early spring.
These two calligraphy works and painting "Early Spring of the Great Wall" were presented to this newspaper as gifts from the Chinese Painting Art Committee of China Artists Association. "The Evening News has a strong support for culture, and other news is also very close to the needs of the citizens. I think the first citizen newspaper should be like this, "Sun Ke said before leaving Beijing.
The National Chinese Painting Academic Invitational Exhibition is hosted by China Artists Association, and undertaken by Chinese Painting Art Committee of China Artists Association, Xiamen Contemporary Real Estate Group and Xiamen Wenfu Art Museum. A collection of 386 masterpieces of Chinese painting, more than 30 representatives of Chinese painting artists gathered in Xiamen to attend the opening ceremony, pen meeting and other activities. The exhibition will continue to be exhibited in Xiamen Art Museum, the Cultural and Art Center, until April 6th. These days, our citizen hotline 5589999 has warmed the hearts of newspaper colleagues. Unexpectedly, our small move to change the headline slogan attracted the appreciation, warm applause and ardent hope of many enthusiastic citizens (see March 7 and today's "I Want to Say" for some original songs).
We believe that this is the brand appeal and social influence of Xiamen First Citizen Newspaper. We believe that this is a gratifying review of the purpose of Xiamen Evening News since 15.
The standard of "Xiamen first" is not only the "first" in circulation, actual household coverage, advertising investment and benefit ratio, but also the most important measure, which is the quality of news. From paying attention to the people's difficulty in paying fees at the beginning of the publication, promoting the issuance of "One Card" in our city, to the recent exclusive follow-up report of "Five Young People Catch Murders, Bloody Human Beings", the exposure of minor livelihood issues and the reporting of news events all pour into the social conscience and responsibility of Xiamen Evening News, and all practice the indispensable "three elements" of a successful newspaper: authority, attraction and essence.
The news quality and temperament of Xiamen Evening News have been adhered to and improved in our daily reports, and readers can get a glimpse from the special issue of Influence, which celebrates the fifth anniversary of the newspaper's founding/kloc-0.
In the special issue of "Influence", we once said: "No matter how to locate the function of this local newspaper with the largest circulation, it is not an exaggeration. Because she has the loudest voice, the largest audience and the greatest influence! " Yesterday, Professor Zhao, a senior media scholar and vice president of the School of Journalism and Communication of Xiamen University, called the hotline of this newspaper and expressed the same view: the slogan of Xiamen Evening News "Xiamen First Citizen Newspaper" absolutely matched its status. At the same time, she is also the largest and most mainstream metropolis newspaper in Xiamen. She is closest to the citizens and most prominently reflects the voice of the people.
He also said: "As far as I know, if many families don't read Xiamen Evening News every day, it seems that something is missing. At the end of the day's work, the home is relatively quiet. The feeling of reading newspapers at this time is very different, and the harvest is also very different. Of course, from' the news feast that Xiamen people must have' to' the first citizen of Xiamen', it shows that Xiamen Evening News is more confident and more atmospheric! "
In fact, Professor Zhao also affirmed the publication time of this newspaper from another aspect. In order to cope with the fierce competition in the newspaper industry, many domestic evening newspapers have been changed into "morning papers" (morning papers), but Xiamen Evening News has not changed. The primary reason for turning the "disadvantage" in publishing time into "advantage" is to fully respect the reading habits that readers have formed. Of course, there are also factors that this newspaper is highly confident. That is, we firmly believe that people have my essence without me; The endless stream of "Morning News" and "exclusive" news in Xiamen Evening News is one of the best reasons for readers to choose this newspaper.