The bid committee of Beijing 2022 Winter Olympics decided that "pure ice and snow, passion dating" was the bid vision and "Mo Dance for Winter Olympics" was the bid logo, which became the core element of Beijing's bid to host the 2022 Winter Olympics.
The logo takes the word "winter" in China's calligraphy as the main body, and skillfully combines abstract slideways, ice and snow movements with calligraphy, so that people and books are integrated into one, and heaven and man are integrated; The two points below the word winter are conveniently merged into 2022, which is vivid and natural.
Features:
The emblem of Beijing 2022 Winter Olympics (Winter Dream) is the symbol used in the 24th Winter Olympics. It is mainly composed of three parts: the emblem, the characters and the Olympic rings. The figure is similar to the calligraphy form of the Chinese character "winter", and the main color is blue.
The upper part of the emblem of the Winter Olympics shows the shape of skaters, while the lower part shows the heroic spirit of skiers, which embodies the concept of holding two major sports of ice and snow in China. The dance lines in the middle are smooth and rhythmic, representing the undulating mountains, stadiums, snow slides and festive ribbons in the venue, adding a visual feeling of festival celebrations to the emblem.