Positioning of China Resources
China Resources is a diversified enterprise closely related to public life.
China Resources Enterprise Spirit Integrity: Adhere to the principle of integrity, attach importance to personal integrity, strengthen mutual trust, and consolidate excellent goodwill.
Team: Respect different cultures, tolerate all kinds of ideas, advocate equal communication and give full play to team spirit.
Pragmatic: implement a pragmatic attitude, stimulate the spirit of struggle, consolidate the foundation of the enterprise and lay a leading position.
Positive: Actively meet challenges, bravely face changes, actively learn new knowledge, and realize self-worth.
Specialty: integrate rich resources, gather elites from all walks of life, accumulate Chinese and foreign experience, and improve professional level.
Innovation: create an open environment, encourage innovative ideas, conceive extraordinary ideas, and promote enterprise development.
The organizational culture of China Resources is simple, frank and sunny.
Enterprise commitment of China Resources: open and enterprising, people-oriented, and work together to create a better life.
The corporate slogan of China Resources is "Change your life with you".
Core values
Honesty and trustworthiness-China Resources is based on honesty and makes a comprehensive commitment to shareholders, employees, customers, consumers, government and society. Abide by the principle of good faith, attach importance to personal integrity, strengthen mutual trust and consolidate excellent goodwill. China Resources resolutely safeguards shareholders' rights and interests and treats all shareholders equally; China Resources does not seek to achieve enterprise development on the basis of harming consumers and destroying environmental resources; China Resources requires managers and employees not to harm the interests of enterprises for personal interests; China Resources pays attention to establishing good cooperative relations with stakeholders to achieve mutual benefit and win-win results.
Performance-oriented-China Resources pursues performance first, which requires performance not only in the scale and speed of operation, but also in the improvement of efficiency and efficiency, asset quality, organizational ability, business development and innovation of management mode. Managers can't talk about performance because of hard work, nor can they adhere to values because of performance.
Customer first-China Resources carefully protects the rights and interests of customers and consumers, strictly abides by business ethics, conducts fair competition, strives to provide better, more environmentally friendly and more humanized products and services, and constantly exceeds users' expectations. China Resources has established a strict product and food hygiene and safety management system in pharmaceutical, food and beverage enterprises. Strict safety production systems have been established in real estate, construction, manufacturing, electric power and other enterprises; Electric power, cement, chemical industry, textile and other enterprises have formulated strict environmental protection standards. China Resources has carried out "customer satisfaction survey" for many years, established a customer management system, and constantly enhanced the customer-centered management consciousness of the profit center management team.
Grateful return-Hong Kong is the cradle of China Resources' growth, and the mainland is the foundation of China Resources' growth. The operating results of China Resources come from the society, and the achievements can not be achieved without the support of all sectors of society. With gratitude, the Group devotes a part of its profits to charity and public welfare every year, keeping pace with the increase of donations and performance, and enjoying the operating results of China Resources with the society. China Resources Baise Hope Town built in Baise, Guangxi, is a vivid portrayal of China Resources' business philosophy of "pursuing beyond profit". Guided by mechanism, the concept of "always being grateful, practicing social responsibility and being an excellent corporate citizen" permeates all aspects of enterprise management, takes root at the grassroots level, and creates the corporate image of "an excellent enterprise with trust from investors, love from employees, social respect and public praise".
The meaning of China Resources Logo The design concept of China Resources Logo originated from the word "Hua" written by Yan Zhenqing, a calligrapher in the prosperous Tang Dynasty. Yan Tisu is famous for his natural vigor and grandeur, and his calligraphy style is very suitable for the corporate image of China Resources. Yan Zhenqing's word "Hua" is composed of four characters "people", and the China Resources logo inspired by it shows that China Resources is in the same strain as the long and splendid Chinese culture.
The amber yellow square in China Resources logo symbolizes the earth; The four abstract words "people" respectively represent the business philosophy of China Resources, that is, "people-oriented, population-driven growth, respect for humanistic spirit and improvement of people's lives". The four characters "people" are like a set of upward arrows, which indicates that China Resources is thriving. The white word "human" jumps out from the amber background, representing the people of China Resources who are brave enough to face challenges and actively innovate their thinking.