Community cultural construction is one of the important contents of the construction of the socialist public cultural service system. As an important platform for community cultural exchanges, the community cultural activity center is the basic position for community cultural dissemination. Performance evaluation The introduction of community cultural activity centers is of great significance. Below is the 2017 property community cultural construction plan, welcome to refer to it. 2017 Property Community Culture Construction Plan Sample 1
Actively carrying out community cultural activities is an important part of our company’s spiritual civilization construction, and is also complementary to property management services. Actively carry out healthy, lively, and colorful community cultural activities , to build Third Jinshijia Garden, a beautiful community rich in cultural and artistic atmosphere, into a warm, safe, peaceful and civilized "small community".
1. Purpose
1. Civilized and healthy content
2. Promote harmony and harmony among neighbors
3. Rich and colorful forms
2. Effects
1. Create a noble cultural atmosphere in the community, form a stable, harmonious, warm and peaceful community, and promote the construction of spiritual civilization in the community
2. Be well prepared, Personnel, materials, and venues are in place.
3. The activities are entertaining and orderly.
4. Enrich residents’ amateur cultural life, stimulate residents’ sense of ownership and responsibility for loving and protecting gardens, and enhance community cohesion.
5. The atmosphere is cheerful and warm, making people forget to leave.
6. Through cultural activities, strengthen communication between managers and residents, promote harmonious relationships between owners and between owners and management offices, and strive for residents’ participation and support in property management work. .
3. System
1. Establish a community activity leadership group.
2. Before the festival, formulate targeted activity plans based on the needs of industry households for activities.
3. According to the plan requirements, write a feasibility activity report and budget to the company.
4. Formulate specific plans for activities based on the company’s approval opinions.
5. Inform the specific event time and content and prepare carefully.
6. Designate event project staff.
7. Send invitations to businesses and relevant units based on the content and scale of the activity.
8. Purchase prizes and souvenirs.
9. Arrange the venue and event venue.
10. During the entire event, staff should pay attention to all aspects of the situation, especially safety precautions.
11. Summary of activities and report to the company.
12. Formulate the "Working System of the Community and Culture Department" and the special management system for clubs, swimming pools, and various golf courses.
IV. Plan
1. Theme activities
There is a monthly sports competition, a quarterly comprehensive cultural evening, and an annual park people's sports meeting.
2. Regular activities
Culture: Open to users on a regular basis; holding mobile book exhibitions, photography, calligraphy and painting exhibitions, special pen meetings, cultural salons, fitness children's competitions, etc.
Arts: Family karaoke competition, literary evening, folk music evening, etc.
Sports: swimming competitions, table tennis games, football games, basketball games, etc.
3. Festival activities
New Year’s Day party, New Year party, Lantern Festival lantern show, May 1st chorus party, June 1st children’s song and dance, Mid-Autumn Moon Appreciation Party, National Day open-air dance , Double Ninth Festival "Sunset Red" party, etc.
4. Organize various beneficial activities, and promote various exchanges and competitions to invigorate the cultural and sports life of the industry through going out and inviting in, improve the reputation of the Third Golden Family Garden, and build a distinctive cultural and artistic community.
5. Carry out two to three Civility and Politeness Month activities throughout the year, cooperate with the streets, and mobilize all employees to do good deeds, do practical things, and provide warmth to users.
6. Regularly issue cultural activity consultation forms to users, actively absorb good opinions, strive for effective measures to share joy and happiness with users, think about what users think, and integrate with residents. 2017 Property Community Culture Construction Plan Sample 2
For property management companies, a good community culture can establish the company’s brand and image. While we focus on the property companies providing high-level basic services, we also pay more attention to We should focus on strengthening the "emotional investment" in community culture, and enhance the owners' sense of belonging and cohesion to the community through various forms and channels, thereby improving the overall cultural level of the community and creating a harmonious and warm atmosphere.
1. The necessity of community culture construction:
Community culture does not simply refer to some entertainment activities, but an overall community atmosphere that affects all people in this group. Per capita plays a role in rendering and influencing, which can not only increase the loyalty of owners to the property, but also strengthen the purchasing confidence of potential consumers. Community cultural work must first closely integrate community culture with the basic business of property management to provide more supportive services for solving basic business problems; secondly, create a harmonious community living atmosphere through the development and innovation of community culture, thus Integrate and transmit corporate culture and core values ??into the community to form unique group cohesion and common value goals, and enhance the owners' sense of identity and belonging to the community.
2. The purpose of community cultural construction:
1. Promote the construction of community spiritual civilization and enhance the community cultural environment;
2. Enhance the owners’ sense of belonging to the community , Cohesion;
3. Expand brand influence and enhance owner satisfaction and loyalty.
3. Community cultural construction activity plan:
(1) Community activities:
Community activities closely focus on the theme family and extend the family's interests. The meaning makes the owners feel that home not only represents the house where they live, but also means a warm harbor, making people feel relaxed physically and mentally and at home spiritually. In terms of activity content, we will focus on the elderly and children, and focus on holding more activities targeting these two groups of people to reflect family affection and pay attention to the cultural connotation of the activities.
In community activities, Hongkun will serve as the main organizer, linking Ruibang Property Company to participate in the organization and implementation of the activities to the greatest extent, creating opportunities for communication and communication between owners and property personnel, so that owners can They feel that the property management company is paying attention to all aspects of their family life at all times, thereby enhancing the owners' sense of identification with the property management work.
1. Classification by customers:
A. Affordable housing customers: mainly organize activities that are close to life, serve life, and have high public participation;
B. Commercial housing customers: Focus on activities that reflect humanistic care and have great social influence, interspersed with public activities close to life, and gradually guide owners to create a high-quality community cultural atmosphere with Hongkun characteristics;
C. Focus on key points customer groups. Special VIP events can be organized for customers who have purchased multiple houses or multiple suites from our company, as well as high-end customers with high overall quality. Activities such as wine appreciation parties, luxury product promotions, golf courses, and art appreciations highlight our company's high-end image, thereby stabilizing the purchasing power of such customers and the market influence on new customers.
2. Classification by activity:
A. Regularly hold large-scale community activities, and turn some large-scale activities into fixed brand image activities. For example, for New Year celebrations, you can organize not only community get-togethers, but also large-scale event appreciation parties (such as New Year concerts, etc.), Children's Day, Mid-Autumn Festival, March 8th Women's Day theme activities, etc., to achieve participation. High, with a wide impact;
B. Irregular small community cultural activities, small activities cover a wide range of activities, and are organized according to the different needs of the owners, such as age, gender, hobbies, etc., as well as It can achieve highly participatory purposes, such as various special lectures, outings, sports competitions, flea markets, cooking competitions, etc. The frequent holding of small activities allows owners and property management staff to increase opportunities to meet and communicate, and enhance Emotional communication.
C. Establish various social organizations and carry out activities all year round.
To establish a community organization, we can make use of the social resources that our company can coordinate and mobilize at present, such as joining forces with Sanfu Outdoor Company to establish an owner-specific organization to carry out various activities; for example, contacting enthusiastic participants in elderly activities to establish an elderly choir, an elderly calligraphy association, etc.; Car club, housekeeping training classes, etc. have greatly enriched the cultural life of the owners. This content can focus on the elderly, who are an important group of social concern. This can fully reflect the social responsibility of the property company and enhance the owners' sense of identity with the property. At the same time, the property can provide free fixed venues for community activities to enhance affinity.
Based on the purpose of the above activities, our department plans to hold the following activities in the second half of the year:
(2) Customer communication:
1. The property company regularly organizes meetings with owners, including , developers *** and colleagues participate in the discussion meeting, through the discussion meeting to establish smooth communication channels, listen to the owners' voices and understand the customer needs in a timely manner, so that the owners can feel the positive and sincere working attitude of the property company;
2 , Publish the important events of the property company this month through paper briefings or mobile newspapers every month, so that owners can understand the work dynamics of the property company to the greatest extent, and be open and transparent;
3. Have a positive attitude towards the development of property work Customers who play a role should also pay close attention to them. The community can elect such owners to serve as "Harmony Ambassadors". Through "Harmony Ambassadors", they can timely grasp all kinds of daily information of the owners, and can find problems in time and solve them in time, which is conducive to the development of property management work. .
4. Pay attention to publicity and guidance. Community bulletin boards and corridor notice boards can be used as publicity tools to timely publish various community announcements, display event information, warm reminders, property regulations, etc., and can be used as publicity work to build daily bonds and bridges between property owners and owners.
(3) Customer care:
1. Use of short message platform: timely send holiday greetings and special attention at key moments such as major festivals, bad weather, changes in road restrictions, etc. , warm reminders and other information, the words are short, but can be deeply rooted in people's hearts;
2. Environmental layout. During the holidays, each management department carefully arranges the environment of the community. Such as Spring Festival, New Year's Day, Christmas, National Day, etc., the management department hangs balloons, lanterns, banners, etc. at the gate or main road of the community to let the owners feel the festive atmosphere and the warmth and warmth of living in the Hongkun family. harmonious.
3. Open a special elderly activity center and children's amusement center in the commercial area with low commercial value in Liyu Mansion. Such activity venues do not require a large amount of investment. For example, the elderly activity center mainly It is equipped with daily chess and cards that the elderly like to see (playing cards, chess, Go, military flags, checkers, etc.) and can also carry out community organization activities for the elderly; the children's play center also only needs to lay simple safety mats and match simple toys such as building blocks and books. The purpose of this move is to reflect Hongkun's concern for the elderly and young children in the community, so that the owners, who are both children and parents, can feel that Hongkun has helped them share their worries, and increase the owners' interest in the community. sense of identity.
In summary, the customer service association and the property management company should become the "leader" of the owner's community culture, so that the owners can establish the same value goals in their minds, and enable all community members to enhance their understanding of the community. A sense of identity and belonging. At the same time, we must also realize that the construction of community culture requires long-term planning, and the effects of community culture development must be predicted and analyzed. Only by effectively controlling the development process of community cultural activities can it be truly feasible and effective. 2017 Property Community Culture Construction Plan Sample 3
1. The relationship between community culture and property management
Good food and clothing have been the requirements of Chinese people for a long time. With the continuous development of social economy, people's needs are also quietly changing. While enjoying material life, strengthening their spiritual life has become the common goal of almost everyone. Therefore, Hfeng Property Company believes that the pursuit of property management services with cultural connotations will become a major feature of the future property management market.
H Feng Real Estate people believe that any field where people’s lives are the main content, such as countries, cities, and communities, must have a civilized, healthy, and positive living atmosphere. The strength of people's spiritual life will also lead to the great development of their material life.
Hfeng Property Owners hope that their owners will be both materially and spiritually wealthy. Then, convey such concepts and values ??to the entire city, country and nation that are closely related to us.
Only when property management companies fully communicate with owners, inspire owners’ self-discipline and awareness of participation, and cooperate with each other can they form a two-way management situation, so that property management can achieve twice the result with half the effort. Community culture is the bridge that builds this communication.
2. The overall goals of community culture of a certain district and municipal administrative center
1. Better create an open, efficient and friendly government image.
2. Meet the needs of civil servants for high-grade culture.
3. Face the world and show the cultural characteristics of the Chinese nation.
4. Facing the whole country, reflecting the elegance of a strong city rising to a higher position.
5. Realize the positive interaction between property management and community culture, and promote the continuous improvement of property management levels.
3. Characteristics of community culture in the administrative center of a certain district
An environment without culture is not civilized, goods without culture are not high-quality products, services without culture are not enjoyment, and without culture Competition cannot be won. With the rapid development of social economy and culture, property management has continuously improved from the management of objects to the height of double harvest of spiritual civilization and material civilization, advocating the management concept of paying equal attention to management and service, and paying equal attention to software and hardware.
In the construction of community culture in the administrative center of a certain district, we will continue to learn, deeply understand the spirit of the instructions of the party and the government on the construction of "two civilizations", and listen to the opinions and opinions of government cadres on community cultural work. Suggestions, understand its true meaning, and be both a propagandist, an executor, and an organizer. In line with the overall goals of the district committee and district government, we carry out rich and colorful cultural activities in various forms, shape noble values ????and a correct outlook on life, and create a cultural background for the new era. Grasp the mainstream pulse of today's world society. Standing at the forefront of the times, we realize the positive interaction between property management and community culture, promote the continuous improvement of property management levels, and jointly create:
? A brand new working environment and living environment
?A noble cultural atmosphere
?A lofty ideological realm
1. With the institutional culture as the background, focus on highlighting:
? Ideological and political
? Elegance and taste
? Professional and appreciative
2. Combined with regional culture,
Create characteristic culture
Historical culture
Local culture
National culture
3. Various forms:
Cultural and artistic activities
Sports activities
Festival celebrations
Educational activities and daily office work
Quick Serving the people with pace and efficiency is the work style of the cadres and employees of the administrative center of a certain district. Here, the office staff are relatively concentrated, the office hours are long, the mental workload is heavy, and there is no leisure all year round. In line with the idea of ??serving the organs, serving the leaders, and serving the cadres and workers, we adopt various forms to Plan with purpose and plan, organize a series of activities, and create a fresh, clear, and elegant office environment.
4. Organizational characteristics:
? Combination of planned organization and voluntary participation
? Combination of decentralization and concentration
? Daily and Combination of festivals
? Combination of elegant art and popular culture
Office staff have high overall quality, high cultural taste, wide range of hobbies, and certain professionalism, which requires us to pay attention to Seize the opportunity, make full use of any available time and other available conditions after busy work, and work on the affairs of a certain district according to personal interests, job functions and work characteristics, with reference to national policies, morals, and national customs. Under the leadership of the management department and in conjunction with the current situation, a series of community cultural activities are carried out in various forms to showcase the cultural style of the agency and reflect the cultural characteristics of the agency.
Property management permeates the entire process of logistics services. As an important part of property management, community culture is also embedded in the property management system. During the development of community culture, each specific operation is carried out The programs all set short-term goals and long-term goals, and create a theme culture based on functional areas. Such as: green culture, clean culture, restaurant culture? The administrative center of a certain district embodies the cultural heritage of our company everywhere.
IV. Community cultural positioning
Positioning: Focusing on three themes and reflecting three characteristics, the administrative center of a certain district has become a new highlight in the professional management of government properties in our country.
1. Three themes
(1) Create new concepts of work and life
--Reflect the spirit of a certain district government to keep pace with the times.
--Rejuvenate the country through science and technology, revitalize the city through science and technology, revitalize the district through science and technology, and exchange new technologies and new cultures.
--Provide more opportunities to appreciate literature, art and sports.
--Prevent the "third state"-sub-health.
(2) Love the earth and protect the environment
--From the bulletin board, "User Manual", website to "H Feng Bao Property Special Issue", comprehensively promote the concept of environmental protection.
--In response to a series of environmental protection activities organized by the government.
--Carry out lectures on the concept of circular economy and urban construction.
(3) Be a civilized messenger in the new century
--In accordance with the government's requirements for building a civilized city, strive to be a cultural Changsha person.
--Carry out a series of targeted theme activities on statutory holidays.
--Organize and carry out various forms of social welfare activities.
--Advocate to pay attention to society and help the poor.
2. Three characteristics
(1) "Humanized" management concept
With "people" as the core and the environment as the focus, it reflects A strong cultural atmosphere and respect and care for people. When people step into the administrative center of a certain district, they can immediately feel the elegant and comfortable environment, safe and effective traffic management, convenient and fast information services and first-class services with civilized manners, warmth and thoughtfulness. This is only the most basic external manifestation of community culture in the administrative center of a certain district. Through cultural improvements in environmental management, inspiring people's sense of self-discipline and cultivating people's awareness of civilization is the important connotation of community culture in modern office buildings.
(2) Have a forward-looking cultural perspective
The requirements of a certain district administrative center for its community culture must reflect a certain degree of foresight. With the development of society, community culture must be defined, planned and implemented from a new perspective in terms of concept, form and content, thereby enriching staff's higher requirements for the working environment, quality of life and taste.
(3) Quiet and peaceful cultural atmosphere
Advocate a civilized and elegant community culture, respect the needs of groups and individuals for high-grade culture, in a quiet office environment Creating a spiritual paradise, tranquility, and peaceful cultural atmosphere reflects respect for others, and at the same time contains more profound culture and delicate emotions.
5. Community Cultural Activities Flow Chart (omitted)
6. Community Cultural Activities Plan
1. The General Management Department strictly follows the requirements of the company’s integrated management system , implement community cultural work, have plans at the beginning of the year, summaries at the end of the year, and inspections in the middle, formulate specific implementation activity plans on a quarterly basis, coordinate departmental relationships, record each activity through detailed written records, and use modern means such as photography and videography to record each activity Record it.
2. Assist in organizing literary and artistic activities, sports and fitness activities, scientific and technological knowledge activities, social welfare activities, festival celebrations and various theme activities, etc., to widely attract staff to participate and enrich the users of the administrative center of a certain district amateur cultural life.
3. Focus on festival celebrations and assist relevant departments to carry out special activities based on different festival cultures and backgrounds.
4. Strengthen exchanges with all sectors of society, close the relationship between the management office and various departments, and cultivate key personnel and activists. The activity team works tirelessly, the content of the activities is novel and unique, and the forms of activities are diverse.
5. Adjust the cultural atmosphere of the community and widely publicize property management regulations and life encyclopedia knowledge, culture and entertainment, knowledge updates, physical fitness services, scientific and technological knowledge, etc. through the website every month. Obtain the owners' full understanding and strong support for property management and promote a virtuous cycle of property management work.
6. Use exhibition halls and corridors to assist relevant departments in carrying out various exhibition activities and related publicity activities with government work as the core.
7. Use existing and other hardware facilities and venues managed by Hfeng Property Management to hold various entertainment activities that are popular with the public for a long time. Attracting many people to actively participate, community cultural activities run throughout the year with a variety of healthy and beneficial activities as the main line.
8. Carry out special activities in stages according to categories and priorities for people of different cultural levels, backgrounds and ages, so as to achieve the unification of the hierarchical and mass nature of cultural activities.
9. The weather forecast and temperature changes are announced daily, and cadres and employees are warmly reminded to pay attention to weather changes. At the same time, the air quality index is regularly announced.