Wang Jigang, Mayor of Zhuji Municipal People's Government, Zhejiang Province
Zhuji City is located in the south wing of the Yangtze River Delta, in the north-central part of Zhejiang Province, with an area of 2,311 square kilometers and a population of 1.6 million. Zhuji, with a long history and rich humanities, is the ancient capital of Yue and the hometown of Xi Shi. Zhuji, a generate with developed economy, harmonious society and vitality, ranks 24th among the top 1 counties and cities in China in terms of comprehensive strength, 12th in terms of basic competitiveness of county economy and 5th in terms of scientific and technological innovation ability. Zhuji is one of the first demonstration civilized cities, a strong city in education, a strong city in science and technology and a strong city in sports in Zhejiang Province, as well as a national health city, a national garden city, a national environmental protection model city, an excellent tourist city in China and an advanced county and city in national cultural construction. At present, there are 23 well-known trademarks in China, 19 famous brand products in China, more than 66 self-operated import and export enterprises, and more than 48 foreign-invested enterprises, which have established sister cities with cities in six countries, and established Zhuji People's Friendship Association in China, Hongkong and Russia.
Wang Jigang, Mayor of Zhuji Municipal People's Government
"The pearl of the world sees China, and the pearl of China is in Zhuji". Pearl is the key block industry and the most growing advantage industry in Zhuji, and it is one of the largest freshwater pearl breeding and trading bases in China at present. In recent years, Zhuji's pearl industry has shown a good development trend, the scale agglomeration effect has become increasingly apparent, the strength of leading enterprises has been further enhanced, and the industrial driving ability has been continuously improved. Zhuji has become a unique characteristic industrial base, which has promoted the sound and rapid development of regional economy and society. In particular, the construction of East China International Jewelry City has laid a foundation for Zhuji to build a world-class jewelry production and sales center.
First, the development status of pearl industry in Zhuji
As the pearl town of China, Zhuji continues to lead in the scale and quality of pearl culture. The city's freshwater pearl culture area is 38, mu, and there are more than 3, farmers, all over the five major freshwater lake areas in China. The annual output accounts for 73% of the world's total freshwater pearl production and 8% of the national total output. Pearl culture has achieved three changes, namely, the change from rearing young mussels to rearing adult mussels; In the breeding technology, it changed from extensive type to high fertilizer and high density type; In the scale of farming, it has changed from scattered farming by thousands of households with a large number of areas to concentrated farming by business households with a small number of areas, and has embarked on the road of large-scale, intensive and specialized production and management.
1. The enterprise scale is growing day by day. There are 315 pearl deep processing enterprises and 162 trading enterprises in the city, including 2 pearl enterprises with sales exceeding 5 million yuan and 8 enterprises with sales exceeding 1 million yuan. Zhejiang Shanxiahu Pearl Group Co., Ltd. was rated as a national key agricultural leading enterprise, and its initial listing was approved by the issuance audit committee of China Securities Regulatory Commission on August 26th, 26. Zhejiang Ruan Shizhen Zhu Co., Ltd. is a leading agricultural enterprise at the provincial level.
2. Brand building has been fruitful. The pearl industry in the city has 2 well-known trademarks in China, 3 famous brand products in China, 5 famous brands in China's jewelry industry, 3 famous trademarks in Zhejiang and 4 famous brand products.
The signing ceremony of Zhuji International Jewelry City project invested and built by China Zhuji Jewelry City Holdings Co., Ltd. (Hongkong) was held on January 24th, 26
3. The scientific and technological innovation has achieved fruitful results. It has 1 national key high-tech enterprise, 2 provincial high-tech enterprises, 1 provincial service platform for scientific and technological innovation, 2 provincial R&D centers and 1 provincial quality inspection center. It has established long-term cooperative relations with many domestic universities and research institutes, and organized more than 2 national and provincial scientific and technological projects in the past three years. Pearl culture technology has been further improved, the output rate of high-grade pearls has been continuously improved, there has been a new breakthrough in the culture technology of irregular pearls and large-particle nucleated pearls, and the bleaching and brightening technology of pearl processing has become increasingly advanced, which has made great progress in the research on deep processing and utilization of low-value pearls.
4. Marketing is more diversified. We will actively expand the domestic sales market by setting up franchise stores in large stores, specialty stores in large and medium-sized cities, branches in wholesale markets and online sales, and rely on the Hong Kong market to expand foreign trade and seek new economic growth points by attending international exhibitions and opening foreign branches.
On April 18th, 26, the first Xi Shi Cultural Festival and the fifth China (International) Pearl Festival opened in Zhuji. Zhou Guofu, Deputy Secretary of Zhejiang Provincial Committee, Chen Zhouqi, Deputy Director of Chinese People's Political Consultative Conference Population, Environment and Resources Committee, Executive Vice President of China Jewelry and Jade Jewelry Industry Association, Sheng Changli, Vice Governor of Zhejiang Province, Long Anding, Vice Chairman of Zhejiang Provincial Political Consultative Conference, and other leaders attended the opening ceremony
5. The construction of the jewelry city is progressing smoothly. In 25, Hong Kong Minsheng Group and leading pearl enterprises in our city joined forces and invested 3 billion yuan to build East China International Jewelry City, jointly building an international jewelry industry center integrating pearl, jewelry, jewelry processing and manufacturing, R&D and design, wholesale trading and exhibition services. This project has been highly valued by governments at all levels and attracted the attention of jewelers around the world, and investment delegations from home and abroad have poured in. On August 28th, 26, the first phase of East China International Jewelry City was grandly opened. At present, the total amount of shops rented and sold has accounted for 7% of the total amount of the first phase.
6. The industrial chain is constantly expanding. Zhuji Shanxiahu Pearl Products Processing Park is an industrial park approved and reserved by the National Development and Reform Commission, and it is also one of the 22 circular economy pilot parks in Zhejiang Province. It has attracted many overseas pearl and jewelry manufacturing enterprises to enter the park, which has spawned the integration of pearls with precious metals and jade products, and gathered a large number of enterprises and service institutions related to pearls or pearl industries. The industrial chain has been continuously improved and the industrial agglomeration has been continuously improved.
II. Development Planning of Pearl Jewelry Industry in Zhuji City
At present, the pearl industry is facing many new development opportunities and challenges. How to take advantage of the situation and improve the competitiveness of the pearl industry is an important topic in the Eleventh Five-Year Plan period of our city. Our overall goal is: relying on the advantages of pearl industry cluster, actively adjust the industrial structure and accelerate the expansion from a single pearl to the whole jewelry industry; Actively promote the construction of jewelry characteristic industrial base, rely on East China International Jewelry City, comprehensively promote the upgrading of pearl industry, and comprehensively enhance the international competitiveness of jewelry industry. By the end of the 11th Five-Year Plan, Zhuji will be built into a "world-class jewelry production and marketing center". We will strive for new breakthroughs in the following four aspects:
First, we will further accelerate the gathering of jewelry industry. Accelerate the upgrading of pearl industrial clusters and basically build the second phase of Zhuji Pearl Industrial Park in Zhejiang; Zhuji Huadong International Jewelry City will be built to form a jewelry industry cluster.
the second is to further improve the development level of pearl industry. Actively cultivate leading enterprises, strive for 4 enterprises with annual sales exceeding 5 million yuan, 2 enterprises exceeding 1 million yuan, 8 enterprises exceeding 5 million yuan, 3 enterprises exceeding 1 billion yuan, and cultivate 2 ~ 3 listed enterprises. The pearl industry chain has been continuously extended, and the added value of the pearl industry has been continuously improved. The high-grade pearl rate has reached more than 25%, and the annual deep processing capacity of pearls has reached 15 tons, achieving an annual output value of 25 billion yuan.
the third is to further develop well-known brands. Strengthen base construction, enterprise brand creation and investment promotion in jewelry city, vigorously enhance the overall brand of Zhuji Pearl, and strive to have 1 famous brands and well-known trademarks in China and 15 provincial famous brands and famous trademarks by 21; The domestic market share increased to 85%, and the international market share increased to 65%.
3. Countermeasures to build an international jewelry production and marketing center
1. Give play to the industrial cluster effect and enhance the efficiency of the Pearl Industrial Park. Cluster is an important support for pearl industry to enhance its international competitiveness. At present, it is very important to integrate resources and improve the efficiency and connotation of industrial parks. First, actively implement the strategy of industrial clusters, take accelerating the cultivation and upgrading of industrial clusters as the main direction to enlarge and strengthen the pearl industry and realize sustainable development, accurately locate, create characteristics, expand advantages, promote specialization and cooperation and improve the level of clustering. Second, actively implement the leading strategy, focusing on cultivating a number of large-scale leading processing enterprises and enterprise groups with high processing and development level and strong market development ability, which are in a leading position in the same industry in the world, and lead the overall upgrading of small and medium-sized enterprises and the entire pearl industry. Third, vigorously develop circular economy, actively promote the circular economy of pearl industry and the construction of ecological parks, and form a green value innovation system, an ecological economic accounting system and an ecological technology support system to promote the sustainable development of pearl industry.
On May 24th, 27, the Pearl Trade Fair of China Jewelry Industry was held in Zhuji, Zhejiang Province, co-sponsored by China Jewelry and Jade Jewelry Industry Association and Zhuji Municipal People's Government.
2. Accelerate the adjustment of industrial structure and promote the extension of pearl industry chain. Although the pearl industry in our city has formed a large-scale industrial cluster, the homogenization phenomenon of pearl enterprises is more prominent at present, which is not conducive to the sustainable development of pearl industry. First, the government should actively guide enterprises to implement differentiated development according to their own reality, find the best position in the pearl industry value chain, implement professional division of labor, and form the characteristics and core competitiveness of enterprises. Second, we should adhere to the development idea of "basing on pearls, upgrading pearls and surpassing pearls", take the opening of Zhuji East China International Jewelry City as an opportunity, introduce other precious metals, gems, jewelry and accessories enterprises, constantly improve the industrial chain, strive to make bold innovations in the fields of pearl jewelry, handicrafts, cosmetics, medicines, nutrition and the combination of pearls with other precious metals and gemstones, and accelerate the extension and expansion to the fields of business services, tourism and cultural industries.
3. intensify brand creation and expand international and domestic terminal markets. The lack of brand is one of the most critical "soft spots" in China pearl industry. It is necessary to change the mode of competition, integrate the various forces of the government, industry associations and enterprises, take science and technology as the guide, quality as the core, enterprises as the main body and market as the guide, vigorously implement the brand strategy, build the cluster brand of pearl industry, and comprehensively improve the overall quality and core competitiveness of pearl industry clusters. First, speed up the establishment of five systems, namely, technical standards, popularization and implementation, inspection, quality supervision and service guarantee, to enhance the influence of regional brands. Second, actively guide pearl enterprises to create their own brands, increase trademark registration and brand cultivation of pearl products, and strive to cultivate domestic and international well-known brands with intellectual property rights. The third is to intensify publicity and promotion. By organizing various international and domestic jewelry exhibitions, holding Pearl Festival, trade fair, trade fair, promotion meeting, press conference and other forms, we will make full use of demobilized media and self-run media and integrate various resources to further enhance the overall popularity and reputation of Zhuji Pearl. Fourth, give full play to the role of trade associations, strengthen industry self-discipline, improve product quality, and maintain the market order and regional brand of pearl industry.
Shanxiahu Pearl Deep Processing Workshop
4. Build a scientific and technological innovation system to enhance the core competitiveness of the pearl industry. Core technology is the soul of an industry to enhance its competitiveness. We should actively implement the "independent innovation promotion project" to enhance the concentration intensity and innovation ability of independent core technologies in the pearl industry. First, under the guidance of the government, according to the idea of market-oriented operation, create an innovation platform for the pearl industry, form a cluster technology innovation support system with strong innovation ability, and solve the * * * technical problems in industrial clusters. Second, take enterprises as the main body, form a scientific and technological innovation chain covering technology research and development, product development and achievement transformation, increase the development of key technologies in pearl breeding, processing and sales, and comprehensively improve the added value of pearl products, so that enterprises in the industry can realize dislocation competition and heterogeneous competition through technological innovation. Third, based on talents, we should conscientiously do a good job in talent demand forecasting and talent planning in the pearl industry, introduce incentive policies, create a mechanism and environment of "attaching importance to talents, attracting talents and retaining talents", and build a team of entrepreneurs, managers, professional and technical personnel and industrial workers through various channels to solve the talent bottleneck.
pearl processing site
5. Give play to the role of the market and build a platform for the sustainable development of the jewelry industry. The healthy and sustainable development of Zhuji pearl industry mainly benefits from market construction. Zhuji pearl market has undergone five changes in the past 3 years, and each market upgrade has greatly promoted the development of pearl industry. It can be said that a history of market changes is the historical epitome of Zhuji pearl industry development. At present, the sixth generation pearl market-Zhuji Huadong International Jewelry City Phase I has been grandly opened, which is a strategic measure for Zhuji pearl industry to rely on the Yangtze River Delta, radiate the whole country and face the international market, and is also the core project for Zhuhai to build an "international freshwater pearl production and marketing center". Zhuji Municipal Party Committee and Municipal Government will continue to attach great importance to, care for and support the construction and development of East China International Jewelry City, abide by the principle of mutual benefit, and strive to build the Jewelry City into a "world pearl jewelry trading center" and an "international pearl jewelry trading platform", and will effectively protect the legitimate rights and interests of global jewelers with an investment service system in line with international practices, and strive to create a fair, open and honest development environment.
the beauty of competition-the second prize of the 3rd China Freshwater Pearl Jewelry Design Competition
The 21st century is a century of communication and cooperation. With the rapid flow and optimal allocation of production factors, the jewelry industry will also usher in a new development stage that pays equal attention to further segmentation and integration of the industry. Strengthening communication and cooperation is undoubtedly an effective measure to promote multi-party win-win. We will, as always, strengthen exchanges with our brother cities, explore the experience of building a jewelry characteristic industrial base, seek ways to win cooperation, and join hands with * * * to create a more brilliant tomorrow for China's jewelry industry!
Overall bird's eye view of East China International Jewelry City.