Fan Li, named Shao Bo, was born and died in the Spring and Autumn Period. He fought with his literary colleagues for more than 20 years, worked hard to destroy Wu and respected him as a general. Li thought it was difficult to live for a long time under the King of Yue, and he also knew that Ju Jian was a human being, who could share weal and woe with * * *, and it was difficult to share happiness with him. So he rowed with Shi and changed his name to Li Pi. When he arrived in Tao, Cao Cao used his skills to manage his property. He became a very rich man, hence his name. Because there is a good way to do business, you will become rich one by one, and Tao Zhugong is honored as the God of Wealth among the people.
Fan Li —— Nanyang merchant sage and god of wealth
Fan Li (lǐ), a native of Han nationality, was born in Sanhuyi (now Nanyang City, Henan Province) in the Spring and Autumn Period. A famous politician, strategist and economist at the end of the Spring and Autumn Period. It was honored by later generations as one of the "Shang saints" and "Five Saints of Nanyang". Although he was born in poverty, he is knowledgeable and has a deep understanding of Chu Wanling's literary genre. Dissatisfied with the political darkness of Chu at that time, non-nobles were not allowed to enter the official, and they went to Yue to assist Gou Jian. Legend has it that he helped Gou Jian prosper the State of Yue and destroy the State of Wu. After his success, he bravely retired. He went out of Gusu in the west under the pseudonym of Yan Yizipi, and went boating between the five lakes and the seventy-two peaks. During this period, he became rich in business three times and dispersed his wealth three times, so he became Tao Zhugong. The reputation of the world: "loyalty is the country; Wisdom protects the body; Famous for being rich. " Many merchants in later generations dedicated his statue, called the God of Wealth. It is considered to be the ancestor of Fan.
The third time he moved to Taotao (now the northwest of Dingtao, Shandong Province), he lived in the "world" (adjacent to Qi and Lu in the east; There are Qin and Zheng in the west; Bei, Yan; The south is connected with Chu and Yue. ), the best place to do business, Ji Ran (according to the season, climate, people's feelings, customs, etc. People abandon me and take it, let nature take its course and wait for it. ) In order to manage production, within a few years, he accumulated wealth in business and became a rich man, hence the name Tao Zhugong. Locals all respect Tao Zhugong as the God of Wealth, which is the originator of moral business in China-the businessman.
Historian Sima Qian said: "Fan Li moved three times and was honored." There is a saying in the history books that sums up his life: "keep pace with the times and don't complain about others"; The reputation of the world: "loyalty is the country; Wisdom protects the body; Get rich in business and become famous in the world. "
Fan Li (536 BC-448 BC), whose name was Tao Zhugong, was Yan Yizi Pi. He was born in Sanhuyi (now Xichuan County, Henan Province) in the Spring and Autumn Period. Fan Li was a famous politician, strategist, economist and Taoist in the late Spring and Autumn Period. He wrote Ji Ran, Tao Zhugong Shang Jing and Lu's Herbal Classic, and was later honored as "Shang Sheng". According to legend, he assisted Gou Jian in destroying Wu, and later retired with a pseudonym of Li Pi; Since then, he has become a generation of business tycoons, calling himself "Tao Zhugong". The world praised him for "protecting himself intellectually, getting rich in business, and being loyal to the country."
The life of the character
Fan Li, whose real name was Shao Bo, was a member of three families in Chuwan (now Xichuan County, Nanyang City, Henan Province) in the late Spring and Autumn Period. He is a politician, strategist and economist. Later generations called him "Shang Sheng", the originator of Taoist merchants in China. The famous counselor of Yue State, together with Wen Zi, became the minister of Gou Jian's thighs and arms, and finally destroyed Wu Xingyue. Because he realized that Gou Jian could only share weal and woe, but not be rich and strong, he resolutely abandoned the rush, gathered and dispersed, and became rich all over the world. When he was young, he used to learn from Ji Ran (also known as Xin Wenzi, who wrote Xuantong Zhenjing (Wen Zi)) to study the strategy of governing the country and the army. Around 496 BC, Fan Li came to wuyue with his literary style. Because it was difficult to display his talents in Wu, he left Wu for Yue, assisted Gou Jian for more than 20 years, and finally made Gou Jian destroy Wu in 473 BC. Fan Li thought it was difficult to live in a big name for a long time, so he crossed the lake by boat. After that, the father and son worked hard and harvested hundreds of thousands of crops. Qi people smell their sages and make them look at each other. Fan Li refused to accept his resignation and later moved to Tao Di (now Dingtao County, Shandong Province), which was called Dingtao in history. He has accumulated a lot of money in business and is called "Tao Zhugong" in the world.
Fan Li was born in about 536 BC and died in about 448 BC at the age of 100. He was called a saint of China Merchants.
Heshi
The love story of Heshi is a household name in China. But there is no trace in historical documents. Guoyu, Yuejueshu, Shi Ji Yue Shi Jia, Wu Yue Chun Qiu and Shi Ji Huo Zhi Biography all failed to record the relationship of harmony. According to historical investigation, his hometown is in Sanhu, Chu (Nanyang, Henan), and his family lives in Zhuluo Village, Zhuji, Yue. When he was young, Heshi never left his hometown, so they couldn't meet, let alone become lovers. After entering Vietnam, he was in a high position, so it was impossible for him to go to Zhuji to meet a woman playing with sand. In order to bribe Fu Cha, the king of Wu, Gou Jian presented the beauty Shihe to Wu. At this time, I had the opportunity to know Shi, but I didn't want to get involved and fell in love with Shi.
There are different records about who dedicated the poem Xi to Fucha. Yuejueshu said it was sent by Wen Zi, so Fan Li became an outsider. Wu Yue Chun Qiu is said to have been sent by Fan Li. However, at this time of national crisis, people will only admire their dedication to the country and will not have the heart to fall in love. However, why do novels and dramas describe the relationship with history as affectionate, affectionate and inseparable? They even said that after leaving Vietnam, they would travel around the world with them. It can be considered that this is mainly the sympathy of writers for Shi, who want to find an ideal home for Shi, and this ideal home belongs to them, but it can only be a good wish. According to historical records, there was a wife who gave birth to three boys, but this lady is by no means a history, although we hope she is a history emotionally. Based on the same feelings, I hope that the relationship with stone in the play will last forever, and the love between stone and stone in the novel will last forever.
Zang Lile's Dictionary of Names in China has an entry of "Xi Stone", saying that "Gou Jian, the king of Yue, was defeated by Huiji and offered a stone to Fu Cha, the king of Wu. Wu Wu dies, returns, swims in the five lakes, or dies in the clouds, and sinks to the west to repay the kindness. I don't know which one is. " This is a skepticism based on legend. In fact, because there is no clear record in history books, the fate of history has always been a question.
Carmine Lake is located in the southwest of Yuanjiang City, about 10 km away from the urban area and 25 km away from Yiyang City. According to legend, when I was boating on five lakes, I saw this beautiful scenery and bathed happily, hence the name. The lake is like a giant palm with five fingers open, with a perennial water area of 1.430 hectares and a drainage area of nearly 90 square kilometers. The water quality reaches the national standard 1. The hills around the lake are lush with oranges, peaches, tea and bamboo, and the crimson coastline contrasts with the green mountains and clear waters. Yanzhi Lake has been listed as one of the top ten water landscape areas in Hunan tourism industry, and was rated as AA-level tourist scenic spot by the Provincial Tourism Bureau in May 2002. The main attractions are the home of educated youth, beach swimming pool, farmhouse music, two turtles worshiping beauty and sunbathing. The home of educated youth was built by Hunan Huayou Group with an investment of more than 7 million yuan, modeled on the rural residence where educated youth lived when they were sent to Yuanjiang in the 1970s. The educated youth supplies showroom 100 exhibits truly reproduce the life of the educated youth in that year.
Fan Li does business.
Dressed in cloth, Fan Li migrated three times. Laozi said in Taiping Guangji Fairy Biography: "The more you are in Qi, the more Li Yi is in Qi, and the more you are in Wu." . Historian Sima Qian said: "Fan Li has been honored to move three times." There is a saying in the history books that sums up his life: "keep pace with the times and don't complain about others"; The reputation of the world: "loyalty is the country; Wisdom protects the body; Get rich in business and become famous in the world. "
After the death of Wu, he put forward the idea of retiring to Gou Jian. Gou Jian tried to stay and threatened to kill Fan Li and his wife if he insisted on leaving. But Fan Li did not waver and left decisively.
Fan Li also warned that literary genres should know how to retreat, saying that high birds have dispersed, good bows must be hidden, cunning rabbits die, and good dogs cook (birds are exhausted, good bows are hidden; A sly rabbit dies, but a running dog cooks. King Yue is a man, but he is in trouble and not rich. However, language doesn't work. Sure enough, Gou Jian later gave Wen Zhong a sword: "Teach me to attack the State of Wu, and I will defeat Wu with three defeats, and Zi will try for my former king." I killed myself.
He came to Qi, changed his name to Li Xiapi, and lived in a house built by the sea. Intensive farming and sideline soon accumulated tens of millions of property. Fan Li is ready to help others. His wisdom and ability were appreciated by Qi people. The King of Qi invited him to Linzi, the capital of China, and worshipped him as the prime minister in charge of government affairs. He sighed with shame: "Being an official is for your prime minister, and you can get 1000 yuan for running a family;" For a homemade cloth, it has reached the extreme. Being admired for a long time is probably not a good omen. "So, after only three years, he retired again, returned the seal to the King of Qi, and gave all his money to his intimate friends and fellow villagers. The third time he moved to Taotao (now Taoshan in Feicheng, Shandong, or Dingtao in Shandong), he lived in the "world" (adjacent to Qi and Lu in the east; There are Qin and Zheng in the west; Bei, Yan; The best place to do business in Ji Ran (according to the season, climate, people's feelings, customs, etc. People abandon me to take, people take me to use, let nature take its course and sit tight) to manage production. Within a few years, business accumulated into huge wealth, hence the name Tao Zhugong. The local people all respect Tao Zhugong as the God of Wealth, which is the originator of moral business in China-Confucian businessmen. Historian Sima Qian said: "Fan Li moved three times and made outstanding contributions. "There is a saying in the history books that sums up his life:" Keep pace with the times and never complain. "
Pay attention to the choice of business environment, grasp the favorable opportunity, use market rules, be prepared, and not blindly. In terms of time, the gains and losses are balanced. Fan Li's comprehensive exposition on grasping opportunities has important modern value. In fact, his principle of equal vacancy is to ask operators to stand in front of opportunities and wait for overtime, just like catching a fish with a net to meet it.
"If you know how to fight, you will be prepared. When you need it, you will know what you have. " Knowing that there will be a war, we must be prepared from all sides and know when we need the goods to understand the value of the goods. Only by clarifying the relationship between time and use can we see clearly the supply and demand of various commodities and the market.
Seize the present without hesitation, because when it doesn't come again, if you don't seize it, it will be a disaster. The third is to chase from time to time. In this case, we should pay attention to a quick word, pointing out that people who follow the times are still fighting fires and chasing the dead.
Sales theory, expensive is cheap. Expensive as dirt, when commodity prices rise to the highest point, we must make decisive moves. Expensive is cheap. Cheap as pearl jade, when the commodity price falls to the lowest point, it is expensive to buy something as cheap as pearl jade.
At the price of 38, the farm has a good ending. Fan Li believes that "the husband is sick, the farmer is sick for 20 years, and the disease is at the end of 90 years. If the disease comes to the end, money will not be earned, and agricultural diseases will not be eradicated. " If you don't rise to 80, you will benefit from the end of agriculture if you don't subtract 30. "If the interests of businessmen are damaged, they will not operate food commodities; If farmers' interests are damaged, agricultural production will not be developed. Businessmen and farmers suffer at the same time, which will affect the national fiscal revenue. The best way is to control the grain price between 80 and 30 through * *, so that farmers and businessmen can make profits at the same time.
Accumulation theory. "The product of principle, after-sales service, interest-free currency. Deal with each other, don't leave greedy goods, don't dare to live expensive. " It is necessary to store commodities reasonably, speed up capital turnover and ensure the quality of commodities.
Small profits but quick turnover. Fan Li's thought of pursuing eleven benefits, small profits but quick turnover, and not profiteering is very humanized, which conforms to the principle of honesty and justice in business in China's traditional thought.
Fan Li's "being rich and being virtuous" is because he realized that all things must come together, which is the result of heaven. "Laozi" has a cloud: "Sages don't accumulate, thinking that there are many people." Fan Li vaguely feels that he has been honored for a long time. From the truth, people have ups and downs, and Thailand will eventually be rejected. The ominous truth can be said to have the same effect as Laozi's thought.
Li Hu
Lihu Lake, formerly known as Wuli Lake, is the inner lake of Taihu Lake. It covers an area of 7.2 square kilometers, and it is about 2 1 km around the lake, which is equivalent to 1.3 times that of Hangzhou West Lake. The name of Lihu Lake was renamed by Wuxi people in the Republic of China according to the legend of peace and history. More than 2,400 years ago, during the Spring and Autumn Period and the Warring States Period, Fan Li, a doctor from the State of Yue, helped the State of Yue to destroy Wu and retired. He stayed here with his teacher, so it was said that Wuli Lake was renamed Lihu Lake. According to legend, Fan Li once rowed and raised fish in Lihu Lake, and wrote the book Fish Culture.
Lihu Lake, as clear as a mirror, is a typical beauty of Jiangnan water town. 1934, Rong Desheng, a famous national industrialist and businessman in Wuxi, celebrated his 60th birthday. He devoted his life to charity and built a treasure bridge. The bridge is 375 meters long and has 60 holes. Since then, a bridge has been lying on the waves, connecting the north and the south, adding infinite amorous feelings to Lihu Lake. 1993, Rong Desheng's grandson Rong Yiren's son Zhijian donated money to build a new Jie Bao bridge. The new bridge has a span of 2 1, a length of 390.7m and a width of18.5m.. It is a bridge between the old and the new, and is called "Jie Bao Double Rainbow". A pavilion was built on the monument of a tree in the north. Calligraphers wrote inscriptions to record the historical vicissitudes of the two bridges. 199 1 year, the flood control project of Dushan in Wuli Lake was completed, and a second passage was established between Meiyuan and the source owner, which added a lot of color to Lihu Lake.
Fan lici
Fan Li Temple in Zhuji, Zhejiang Province mainly displays Fan Li's military and political talents, business talents and life achievements, and is set off by other related human stories. The whole building consists of Fan Li Temple, God of Wealth Temple, Kuixing Pavilion, Sanxing Temple (tentative name) and other related buildings, covering an area of 2,000 square meters and a construction area of 960 square meters. There is a bronze statue of Fan Li with a plastic height of 3.5 meters in the main hall. The wall behind the bronze statue is in the form of wooden strips imitating bamboo slips, which reproduces the wonderful chapter of Fan Li's story recorded in Historical Records. All the pillars are two long corridors built on the left and right sides outside the hall to display poems and monuments related to Fan Li's life and achievements, and vividly introduce Fan Li's outstanding military, political and commercial talents in the form of painted murals. Other auxiliary buildings are built according to the corresponding positions, and the related statues, such as Bigan, Fu, Lu and Shou, are all based on the images in folklore, sitting or standing, with different expressions. There are eight statues in Fan Li Temple, all of which are in the form of traditional folk gold paintings, except the bronze statue of Fan Li. Fan Li Temple, backed by Jinji Mountain in the southwest, is magnificent, adopting the folk architectural style of Qing Dynasty, with white tiles and white walls, simple and elegant. Except Kuixing Pavilion, the main buildings, roof trusses and corresponding components are all purchased from the whole people, and all kinds of wood carving components are dazzling and wonderful, which fully shows the artistic characteristics of Jiangnan folk architecture.
Fan Li Temple Stage, located in Lishan, Ganshan Village, Deqing County, Zhejiang Province, is the gatehouse of Fan Li Temple. According to legend, during the Spring and Autumn Period, Fan Li, a doctor from the State of Yue, lived here.
There are four Fan Li shrines. Other areas include Fan Li Temple in Feicheng, Shandong Province, which is located in Taoshan, Hutun Town, Feicheng City, Shandong Province. Fan Li Temple in Deqing, Zhejiang, located in Lishan, Ganshan Town, Deqing; And Fan Li Temple in Chishan Island, Yuanjiang City, Hunan Province.
Historical evaluation
As a historical figure, Fan Li, a native of Nanyang, has always been concerned by historians of past dynasties. Regarding his evaluation, there are two issues worthy of attention. First of all, the rulers of past dynasties did not publicize and praise Fan Li with great fanfare. Why? Because Fan Li was not a loyal minister, he acted according to circumstances, got away skillfully, and was not loyal to the ruler. Not being a loyal minister, Fan Li's fame seems to be inferior to that of Zhuge Liang and Yue Fei.
As a generation of business sage, Fan Li's business thoughts are very rich, which has certain practical significance for us to build a well-off society and develop the economy today.