In the past few days, I have done a user portrait analysis for Kang Jiaqi’s agent. I found that most young mothers who belong to the third and fourth tiers, while pursuing beauty and health, they also desire financial independence and reduce their workload. family burden and improve the quality of life.
In the past few years when the mobile Internet has been so impetuous, they have chosen a brand like Kang Jiaqi that sticks to retail. They have worked hard to face end customers day after day for several years.
Some of them have already bought houses and cars and entered the middle class.
So I am thinking about how I can better help such a group of people who trust Kang Jiaqi to go further and live a better life.
I have never been very fond of Chenggong School, because I think they just shout slogans and win blood.
Therefore, I am not talking about success. What I want to talk about is thinking about counterattacks in this era.
I have seen the ups and downs of many people. In fact, many people do not need to be rich, as long as they can enter the middle class, that will be fine.
In the past and now, there was a kind of person who had no appearance, no talent, no money, and no connections. Belongs to the four people. There are hundreds of millions of such people in China, spread across cities and towns in the third and fourth tiers and below, but in the next two years, they will also be one of the main forces entering the middle class. At the very least, the demand is strong and unavoidable.
Why? I learned a piece of data. From 2000 to 2015, the number of China's middle class increased from 20 to 30 million to about 100 million people, an increase of 330%. With such a data, I think the next ten years will be the year of growth. Ten years faster, and the standard of the middle class is also higher, and the income standard is definitely higher than in previous years.
Why is it said that there will be a blowout of the middle class in the future? This is because so far in China’s economic development, the middle class only accounts for 11.3%.
In the United States, the middle class accounts for 50%, and in Japan, it is 68.6%. The proportion of China's middle class is far lower than these values. Therefore, the rapid explosion of China's middle class will occur in the next ten years.
So here’s the opportunity!
People who are wandering at the door of the middle class have more or less attended ordinary universities. They are about 30 years old. They work hard and barely make ends meet in the fierce competition in the workplace. But first of all, they are employees of the enterprise. In the fierce competition, they who have no special talents themselves will not receive too high salary distribution. In addition, their incomes are also more conservative amid the overall downturn in the economy.
However, in the tide of wealth growth, how can they take the lead in entering the middle class and achieve an annual income of more than 500,000?
In my analysis, the key lies in the next three years, and these first three years are a relatively big opportunity.
As for how to achieve a counterattack and enter the middle class, I think it can be done under the following conditions.
1. First look at the general environment
The entire era is changing, with excess knowledge, technology, production capacity, commodities, and capital. It seems that we have reached an era of excess, but people Innovation is becoming more and more important!
Therefore, the seemingly advantages in the past have become less advantageous and there are naturally more opportunities because the mobile Internet has swept the entire world like a tide, making excess everywhere.
2. In today’s era, platform competition is fierce, personal characteristics are obvious, and the need for innovation is prominent.
Based on the trends and background of this era, all four players can also counterattack. But you need to do the following three things:
1. Have personality
In the era of mobile Internet, everyone is a self-media, so it is very important to have an independent personality. Because in the past few years, with the development of social e-commerce and the competition among the micro-business market, social business education has been very thorough and mature. The future must be an era of good people economy, where good talents can make money, based on social interaction and personality. , and trust.
So from now on, establish your own personality.
2. Be discerning
The competitiveness of individuals is still small, but the competitiveness of platforms is very strong. In the future, individuals will be the targets of competition for platforms, so they must be discerning. .
In the past, individuals may have been labeled as "traffic" by the Internet, but in the future, each individual will be recorded as a living individual with his or her own unique characteristics and personality. As the dividends fade away, in the future It must be driven and upgraded by the consumer economy. A platform can only be competitive if it is connected to specific people and relies on specific people. Therefore, as an individual, you must have a vision to choose a platform, choose an industry, follow the right rhythm, and follow the trend. Go up and use your own energy.
Starting next year, I will build Kangjiaqi into such a competitive platform.
3. Pattern
Pattern is a bit of a big word. But it’s actually not big.
Business ultimately serves people. The development of the times relies heavily on the long-term operation of commercialization, which improves social efficiency.
But our thinking and structure must keep up. The situation may be different every six months to one year. This has already been the case the year before last, and many business giants have not responded.
So if we have a pattern, and mainly this pattern - dare to try, and be able to quickly spot and reflect, I believe everyone can create miracles. The cost of trial and error was too high in the past, but now we must dare to try.
Precisely because changes are rapid, there are many opportunities.
In the next two years, there will definitely be a group of people who will take the lead in entering the middle class. I estimate that this number will be around 30 million.
I hope we can make a little contribution together on this trend!