[Autohome? Industry]? As the wheel of time moves into 2020, the entire world is full of uncertainty. The COVID-19 epidemic has coupled with international changes, putting the automotive industry under heavy pressure. It corresponds to a poem - "I don't know which direction the wind is blowing."
Churchill once said: "Don't waste a good crisis." A series of symbols such as transformation and upgrading and digital infrastructure are giving birth to a new round of automobile revolution, and the key to unlocking the problem-"new consumption" is already there It has become a key driver for activating supply potential and rebuilding the competitiveness of major countries. The second "China New Automobile Consumption Forum" to be held in Changsha, Hunan Province on August 18 will discuss "new directions, new models, and new opportunities" for automobile consumption.
This forum is hosted by the China Association of Automobile Manufacturers, co-sponsored by the Changsha Municipal People's Government, and hosted by Autohome. It brings together innovative business forces from automobiles, technology, travel and cross-border fields. The main agenda is composed of three Major sector composition:
New economy and new consumption? From the current macroeconomic and industrial development background, look for new driving forces to drive automobile consumption.
Automobile consumption insights? It will break down the behavioral preferences of car purchase and travel users for you. The annual release of China's automobile consumption will also make its debut.
Automobile marketing password? Discuss how to adapt to digital trends, innovate marketing and services, and continue to win the favor of consumers.
With so many activities in the industry, what is different about the "China New Automobile Consumption Forum"? First of all, we must mention the "China Automobile Consumer Experience Exhibition" held at the same time as the forum. The 10,000-square-meter creative space builds a dialogue platform between brands and consumers. It is the first panoramic display of the new automobile consumption ecology in China.
The most exciting one is the post-conference party - the "2020 Autohome 818 Global Car Night" jointly created by Autohome and Hunan Satellite TV. Through the integration of multiple elements such as automobiles, entertainment, culture, and art, Cross-border marketing, creating a "circle-breaking" super IP in the automotive industry. Let car enthusiasts from all over the country have the opportunity to participate, enjoy the wonderful car life together, and create a China Automobile Festival. "2019 Autohome 818 Global Car Night"
Of course, the forum itself is also full of useful information and is worth looking forward to. Autohome closely connects the user side and the industry side to create cross-dimensional excitement, which has become the biggest attraction of this forum. Eight famous scenes have been arranged and will be broadcast for you immediately!
Famous scene 1
How to grow against the trend? Let’s answer this “proposition” first
Under the new economic normal, China’s economic growth has slowed down. As the economic structure continues to be optimized and upgraded, the growth mode has also shifted from the previous factor-driven and investment-driven to innovation-driven. . The decline in China's automobile production and sales in recent years is the result of this round of adjustment. The outbreak of the new crown epidemic has caused a severe setback to the automobile industry. Big waves wash away the sand, and if you don't advance, you will retreat. How to grow against the trend is a question of the times that every automobile company must answer and is a matter of life and death.
Fu Bingfeng, executive vice president of the China Association of Automobile Manufacturers, and Wang Qing, deputy director of the Institute of Market Economics of the Development Research Center of the State Council, will discuss this issue based on the domestic and international economic situation, policy trends, and industry dynamics. Give a good prescription. Can it help the entire industry turn crises into opportunities and achieve Nirvana upgrades? We'll see the real deal on the spot.
Famous Scene 2
This generation of young people cannot afford to offend, on-site teaching at Station B
Although the social skills of young people today are a bit rusty, they have great consumption potential It is definitely the brand owner’s favorite. However, this generation of young people is not easy to mess with. They are the nomadic generation, the pre-consumer generation, and the anti-996 generation. They hate the same style, do not set flags, and refuse to be preached... If you want to mingle with young people, you can't miss Autohome and Deloitte Jointly released "2020 China Generation Z Automobile Consumption Insights".
Of course, when talking about young people, we have to mention Station B, the first position of the Nuggets that has broken through the circle this year. How to break into Station B for brand marketing? We invited Wang Kai, the general manager of Bilibili’s marketing planning, to conduct a detailed analysis and explanation of Bilibili’s marketing delivery methods.
Famous scene 3
Only 30? Car giants are still working hard to make trouble
From "I am Yu Huanshui" to "Sister Riding the Wind and Waves" to "Thirty Only", the atmosphere of the entire society is being hunted by "middle-aged anxiety".
Brothers and sisters over 30 are challenging the impossible, and car brands that are not convinced by the old are also making waves. The 7 Kia and the 8 Porsche will tell us about the rejuvenation and digital transformation of established car companies. Change is indeed painful, but without change, you won’t even have the chance to suffer.
Famous Scene 4
2020 Automobile Consumer Illustration, this is awesome!
Consumption upgrading involves upgrading both material and mental aspects. It has to be said that consumers are more professional than ever and have more picky requirements for cars, but there are also times when they are "attractive to the eyes". For manufacturers, the new generation of consumers has obvious digital, social, and hierarchical characteristics. How to understand and adapt to this change and innovate marketing and services is also a big problem.
Autohome will release the "Insight into the New Decade of Consumption - 2020 China Automobile Consumption Guide" to help the entire industry and consumers grasp market trends and gain insight into consumer trends.
Autohome will also cooperate with the China Association of Automobile Manufacturers, an authoritative industry organization, to provide you with a public, fair and most sincere automobile consumption list.
Famous Scene 5
Fancy fans, Chinese and foreign car companies staged a fight between gods
Automotive marketing has shifted from simply selling products to a full life cycle of products + services value operation transformation. User operations, omni-channel marketing services, and optimal product experience have become new skills that car companies are vying to learn. If you have experienced points in the official car owner APP to get masks, free flower arrangement courses, ski coupons, or accidentally purchased a brand peripheral or paid software, you may have realized that car companies have new tricks to please car owners.
If car marketing used to pursue a flash marriage, now they want to have a more passionate relationship. Yes, it is to establish the idol character of a fan-loving idol. In this forum, SAIC, Lincoln, FAW Toyota, BAIC New Energy, and Tencent will take turns performing tricks to seek praise. Hot cases in 2020 such as live streaming, community operations, store upgrades, experiential marketing, and social marketing will be reviewed and analyzed in detail by front-line traders.
Famous Scene 6
Ace vs. Ace, they are worthy of being veterans of "breaking the circle"
From the first time the word Marketing was defined in the 1970s to now, people Just breaking the marketing ceiling again and again. Many people say that automobile marketing dividends have disappeared and that growth is becoming more and more difficult. But in fact, marketing dividends exist every year, but they are different every year.
Cross-border gameplay has become popular this year and has become one of the marketing methods that has triggered discussions on social media. Major car companies are also trying their best to break out of the circle. We invited SAIC-GM-Wuling, which is best at producing masks and snail noodles in the automotive industry, AIWAYS, a representative of new car-making forces, e-sports platform Feng Mu Lei, military media Junwu Technology, and football community Qiu Di, to discuss with us How to successfully "break the circle" in automobile marketing. The three major cross-border aces have launched market-breaking marketing plans, and a round table has instantly turned into a "bidding war." Do you think this famous scene is exciting? Who will win in the end is waiting for you to come and watch the battle.
Famous scene 7
A blast! The concept of "autonomous driving + new energy" is so exciting
We are not unfamiliar with the concept of autonomous driving, but in terms of application, we always feel that it is far away from consumers. Changsha is known as the number one city for self-driving taxis. How do people feel about such a rustic way of traveling? At this forum, we invited Liu Haishen, Hunan general manager of Baidu Intelligent Transportation Business, to bring us front-line data and observations.
When it comes to self-driving, we have to mention new energy. The development trend of future automobiles is self-driving new energy vehicles, which has become industry knowledge. Charging piles appear on the national new infrastructure priority list and have become a hot topic in the new energy industry. Gao Haijun, senior vice president of Star Charging, will analyze on-site the opportunities and challenges in the charging pile industry, as well as what benefits it can bring to new energy car owners. Whether this is good for CP’s sweets or not, you have the final say!
Famous Scene 8
Full of desire for survival, see how the light of domestic products overcomes obstacles
The upgrading of China’s manufacturing industry, the transfer of industrial chains, and professional operations have allowed the roots of Domestic products in our cultural memory have once again had a moment of glory, and Chinese automobile brands have also gained a large wave of fans with the rise of the national trend. However, brand image upgrades, product positioning and quality improvements, and innovations in old business models, etc., make the road to survival for Chinese brands still full of thorns.
How does the light of domestic products overcome obstacles? The heads of two mysterious car companies will share their understanding of the opportunities and challenges for the future development of Chinese brands. From the three dimensions of application, technology, and products, they will discuss how to break through innovation bottlenecks, accelerate ecological prosperity, and promote changes in corporate competitive strategies. As the finale of the "China New Automobile Consumption Forum", if you don't watch it, you will lose!
We are in a moment of "dark clouds are rising, but there is a glimmer of light". The industry is struggling to recover slowly, and we who are in it are sincere and anxious. The "China New Automobile Consumption Forum" may be the industry's largest offline event so far in 2020.
Welcome to sign up, let us grasp the pulse of consumption and pursue the changing direction of the tide!
Event Name
China Automobile New Consumption Forum and China Automobile Consumption Experience Exhibition
Event Time
August 18, 2020< /p>
Venue
Changsha International Convention and Exhibition Center
To register, please click the PC portal or mobile portal