One of the copywriting skills is the skillful use of rhetorical techniques. What are the rhetorical techniques? 1. Metaphor: In fact, it is a metaphor that uses one thing to compare another thing. It mainly helps the copy to enhance its description and interest, making it easier for readers to understand the content of the copy. ——Quietness is a luxury product, especially for lonely people. (RIO slightly drunk)
2. Personification: Personify things, turn original things into people with actions and emotions, personalize the product image, and enhance the interest of the sentence. ——The journey of three millimeters takes ten years for a good grape. (Great Wall Wine)
3. Numbers: Numbers can enhance persuasiveness, make the article look more powerful, and the visual effects are highly stimulating. ——Put 1,000 songs in your pocket. (IPOD)
4. Allusions: Quoting stories to implicitly express relevant content and ideas. ——The taste of spring is just right, so I won’t eat it from time to time. (Are you hungry?)
5. Dingzhen: The end of the previous sentence and the beginning of the next sentence use the same word (sound) or word, and there is an interlocking connection. ——No matter how big the world is, it can’t be bigger than between you and me. (WeChat)
6. Contradiction: Put two words with opposite or opposite meanings together to create a strong contrasting effect. ——Self-discipline gives me freedom. (Keep)
7. Rhyme: It is what we often call rhyme, which gives the sentence a sense of rhythm. ——All careful planning is planning for love. (Alipay)
8. Duality: It is a pair of phrases or sentences with the same number of words, basically the same structure, expressing two relative or similar meanings, and symmetrical meanings. ——My eyes are full of hope, and there is scenery behind me. (Dongfeng Scenery)
9. Loop: organize the preceding and following sentences into a cyclical form, expressing different connections between different things. ——If you don’t manage your finances, your finances will ignore you. (Finance Weekly)
10. Progressive: The next sentence continues the previous sentence, layer by layer. ——The more I see, the more I want to see more. (Zhihu)
First introduce these ten rhetorical techniques. If you want to know more about copywriting, please check it out if you are interested in style copywriting on the public account.