In a melon field in Changchun Village, Xuanqiao Town, Pudong New Area, a group of people who looked like melons came on the morning of the 24th. Among them, there are not only the heads of some planting cooperatives in Shanghai, but also party member cadres from the Agriculture and Rural Committee of Pudong New Area and Xuanqiao Town. Guanongmou, who contracted from Zhejiang to Shanghai, said that he planted 20 acres of watermelons, and now he has gradually entered maturity. In the early stage, watermelon was sold at 65438+100000 Jin, and it can be sold in other places at about 20000 Jin. "If you can't sell it all the time, no one will want it if you are familiar with it in the field. I am very angry. "
Nanhui 8424 watermelon is a famous geographical symbol in Shanghai. Because of its excellent quality, it was sold in the market before. For melon farmers, there are three main sales channels: selling Nanhui 8424 to technical professional planting cooperatives with standardized quality, selling poor quality melons to the market for wholesale, and selling some to nearby factories and individual customers. During the epidemic in COVID-19, due to road closure and other reasons, freight logistics was not smooth. Some offline promotion supermarkets and fruit supermarkets have only recently resumed business, and the processing plants have not been fully started, which has damaged the sales of watermelons.
In addition to the obstacles in sales methods, the purchase price of watermelons has also declined. The expected market price of melon farmers is in 3.2 yuan -3.5 yuan/kg, while the purchase price obtained by melon vendors is only about 3 yuan/kg. In places where the price can't be negotiated, growers themselves don't have transport vehicles, which aggravates the unsalable situation.
Li Chunlei, head of Shanghai Jinhua Bay Fruit and Vegetable Planting Cooperative, said that before the COVID-19 epidemic, the sales of "Nanhui 8424" watermelon had been very hot, and a big melon under 5 kg could be sold to 70 yuan on a regular platform. "This time everyone came back to collect melons. In addition to supplying boxes, such as life supermarkets such as Ma Xiansheng, some can also take community group purchases and try their best to help farmers sell melons. "
Li Yonghang, deputy director of the Comprehensive Development Department of the Agriculture and Rural Committee of Pudong New Area, said that the COVID-19 epidemic really made the sales of real estate agricultural products encounter some difficulties, so the local government formulated a relative implementation plan. First, according to the principle of proximity, we will recycle and sell key price-stabilizing companies in institutions and industrial chains to help small and medium-sized retail investors connect with the sales market. The second is to promote the convergence of production, supply and marketing between agricultural towns and various street communities. The third is to check the status of vehicle passes, and the comprehensive transportation capacity is used to transport fruits and vegetables. Generally speaking, it can not only let farmers sell melons, but also let people who want to eat melon seeds have fun.
With the joint efforts of government departments, enterprises and news media, unsalable watermelons found customers on the afternoon of the 24th. "The melon was lost by others, and now I feel much more confident than before." Yan said.