1, Guo Shuang Word is a data mining website traffic tool developed by Guo Shuang Science and Technology from the platform. Its biggest feature is that it can go back and treat channels fairly and objectively through the attribution model, so as to achieve a win-win situation in the industrial chain, which is equivalent to building its own platform and standing at a very high point of many tools.
2, the functions are: 1, network operation data analysis, PV, UV, access ... and many other commonly used tools can do it, such as Baidu webmaster tool, webmaster tool, CZNN, love stand and so on; But these are personal SEO behaviors, and the choice of this platform you mentioned should be the behavior of your company.
3. You said "national double": online asset evaluation, analyzing the different contributions of these different types of assets to the overall user experience and marketing efficiency of your website; This is really lacking in ordinary SEO tools, but Baidu webmaster, CZNN and Guangdiantong can still do it.
4. User access behavior analysis; Everyone can basically do this.
5. Online business analysis and optimization; This is a bit linked to the management platform of the enterprise, depending on the wishes of the enterprise. Of course, other tools are not available yet.
6. Analysis of advertising effect: Everyone can basically do this.
7. Friendly analysis of page design: Guangdiantong and baidu promotion did a good job.
8. Click fraud identification analysis: This may involve 360 search.
Therefore, if you purchase in the name of an enterprise and your boss is willing to share information with GSB, you can consider it.
If it is your personal behavior, as an SEO practitioner, you are not allowed to be familiar with the tools that everyone knows first, which is good for your career development;
Having said that, if you think you can agree with my answer ~!