Both calligraphy and painting are part of art. There is no specific legislation for art brokers in our country. We can give a simple definition to art brokers based on the definition of brokers in the "Measures": Art brokers actually provide services for both parties to the transaction in the art market. A person who acts as an intermediary and receives a commission. It can be said that a calligraphy and painting agent is a person who acts as an intermediary for both parties in the calligraphy and painting art market and collects commissions. He is not a direct operator, but relies on commissions for services provided to both parties. Of course, the "person" referred to here also includes natural persons, legal persons and economic organizations. Legal persons of galleries, art dealers and art auction houses, organizers of art fairs, etc. can all be called art agents.
For excellent calligraphy and painting products to enter the calligraphy and painting market for circulation, preservation and appreciation, they need agents and professional institutions behind the artists to operate them. Most calligraphers and painters concentrate on their creations and do not have extra time and energy for the sales of their works, planning of solo exhibitions and other social activities. In addition, calligraphers and painters have professional restrictions and are not familiar with commercial activities. This may make a person who Artists with great potential have been buried, and some excellent works have not been available to the vast number of calligraphy and painting enthusiasts. This has led to the emergence of calligraphy and painting brokerage management agencies. Professional calligraphy and painting brokerage management agencies usually have far-sighted eyes and can discover artists with potential and continuous growth. On the basis of mutual trust, we can carry out all-round planning, operation and management of the creations, social activities and promotional packaging of calligraphers and painters, and plan their works to be exhibited, published in newspapers and periodicals, published and invited to have expert comments, etc. Allowing calligraphers and painters to devote themselves wholeheartedly to creation will not only inspire the creative enthusiasm of calligraphers and painters, create a good creative space for them, but also provide collectors with more opportunities to come into contact with the fine masterpieces of artists from all walks of life. It provides collectors with a broad investment atmosphere, improves the social and economic benefits of the works, forms a win-win situation, and makes the entire calligraphy and painting market develop and deepen in a benign manner.
In the art market, art agents are a key link in the operation of the art market, promoting the movement of artworks to the market and the transfer of ownership of artworks. Art brokers seem to be some kind of catalysts and mediators, allowing art buyers and sellers to quickly establish business contacts and then complete the commercial transaction process, thus improving the commercial value of the art commodities promoted by the brokers, or the value of the artists they represent. The commercial value of works and art services can be realized; art agents are also an important means to help artists succeed commercially; art agents also serve as a bridge between art production and consumption. Under the media of art agents, art production Artists can more easily get close to art consumers through their works, so art can find more suitable buyers, which in turn allows art consumers to buy satisfactory art and brings art producers and consumers closer; art agents are helping Art investors can also play a positive role in overcoming blindness and organically integrating art investors with artists and their products. Therefore, countries around the world attach great importance to the development of art agents.