Can "Chrysanthemum Style" be called calligraphy font?

Decorative fonts have many advantages in visual recognition system, such as elegant appearance, easy reading and recognition, and wide application range. Both Haier and Kelon's Chinese standard fonts belong to this decorative font design. Decorative fonts are modified and changed on the basis of basic glyphs. Its characteristic is to get rid of the shackles of font shape and strokes to a certain extent, and design according to the needs of brands or the business nature of enterprises, thus strengthening the spiritual significance and appeal of words. Decorative fonts express rich and colorful meanings. For example, fonts composed of thin lines are easily associated with perfume, cosmetics and other products, and thick and smooth fonts are often used to represent food, drinks, washing products and so on. And thick fonts are often used to show the strength of enterprises; And angular fonts are easy to show corporate personality and so on. In a word, decorative font design is inseparable from product attributes and commercial nature, and all design methods must serve the core of corporate image-LOGO. It uses exaggeration, light and shade, increase or decrease the image of strokes, decoration and other methods to reconstruct fonts with rich imagination, which not only strengthens the characteristics of characters, but also enriches the connotation of standard fonts. At the same time, in the design process, not only the single glyph is required to be beautiful, but also the overall style is required to be harmonious and unified, and the concept connotation and readability are convenient for information dissemination.