In the past, I was young and drifting away.
What is left to our descendants is the spirit in the blood, the memory of culture and the fragments of symbols.
Shi Hai picked up English to see if we can reproduce the lost face ... "Cultural China" uses a combination of real-life shooting and animation to highlight the interest of culture, and uses China's rich folk visual elements to reproduce the long-standing and refreshing Chinese civilization. The traditional artistic styles of China, such as ink literati painting, folk New Year pictures and folk arts and crafts, are widely used in the film, which gives the audience a brand-new visual enjoyment and creates a splendid civilization that is pure and colorful and combines tradition with modernity.
The grand historical scene is reproduced through the three-dimensional simulation animation lens, and the dusty historical story is reproduced according to the needs of the topic selection, which meets the imagination of the audience in combination with the real scene taken by the real scene.
Chinese folk music played by guqin, Yu, erhu and other musical instruments are ingeniously integrated with western symphonies represented by flutes and violins, forming a "sound painting art" with diversified musical sound effects, fully demonstrating the beauty of China's 5,000-year civilization and reflecting the ancient and profound traditional culture of China. 1, cultural and artistic classics
2. Classic places of interest
3. Classic dwellings
4. Classic diet series
5. Traditional customs and festivals
6. Crafts and product series
7. Classic allusions of characters
8. Science and technology classics
Culture China Tai Ji Chuan
The film crew specially invited Tai Chi masters to perform the Tai Ji Chuan method surrounded by green hills, and stood on the rocker arm of 10 meter with a high-definition camera. In the lens, the Tai Ji Chuan method with one stroke and one style is continuous, like flowing water, looming among the mountains. The director used one of the main musical instruments of the ancient court-shakuhachi. Its timbre is desolate and vast, which can express the ethereal and quiet artistic conception. Between the changes of boxing, the sound of shakuhachi is sometimes deafening and sometimes delicate as silk. Explain the true meaning of Tai Ji Chuan's combination of rigidity and softness and the transformation of reality and reality to the fullest. At the end of the short film, the master of Tai Chi Chuan used the philosophy of Tai Chi to skillfully combine calligraphy and boxing into one, using static braking and softness to control rigidity in one go, which left people wanting more. Internationally influential media:
20 12 from March 3rd to March 24th, new york, USA, the advertisement screen of "American Eagle" showed cultural China on the big screen, with a daily peak of 6,543,800 people.
International TV media:
American ICN TV network: 16 (3 satellite channels cover the whole country, 4 cable channels enter the United States and cover Canada, and 9 digital wireless TV channels cover Los Angeles, San Francisco, new york, Houston, Seattle, Austin and other places in the United States, with a direct audience of over 70 million. It is planned that English, French and German versions will be broadcast on European TV stations one after another.
Domestic TV network:
CCTV's new animation channel: 20 1 1 to 1, 4 times a day, broadcast throughout the year. Chongqing Satellite TV: It is broadcast every day 18:22 from the first day to the fifteenth day of the Spring Festival on 20 12, and repeated four times a day.
Broadcast on 20 12:
60 provincial TV stations: China Education TV, Hunan TV, Hebei TV, Shaanxi TV, Heilongjiang TV, Inner Mongolia TV, Tianjin TV, Guangzhou TV, Shenzhen TV, Nanjing TV, Hangzhou TV, Hohhot TV, Changzhou, Suzhou, Wenzhou TV and Wuxi TV. ......
Domestic airborne TV media;
Air China, China Southern Airlines, Xiamen Airlines, China Eastern Airlines, Shanghai Airlines and other 10 airlines. It has covered more than 2,200 routes (including domestic and international routes), with more than 1 16850 flights per month. The audience reached 1, 338,250 person-times per month.
Train on-board TV media:
It has covered more than 500 air-conditioned trains nationwide. Played on 75,000 LCD TV screens. It covers more than 500 economically active cities. The daily coverage is 6.5438+0.5 million and the annual coverage will exceed 600 million.
Internet:
Cultural China scored 9.6 points for the special area and the content of the works (10 is the highest, with 8 points above being good works and 9 being excellent works).
CCTV:
"Cultural China" opens a content area. Sina, Sohu, Netease, Tencent, Youku, Tudou and other websites released.
Official Weibo:
Sina and Tencent set up the "Cultural China" project, regularly updated video content and interacted with fans.