The traditional element works in visual communication design include:
1. The oriental leaves of Nongfu Spring’s series adopt the form of Chinese landscape paintings, which are both hard and soft, straight and dense, and quite distinctive. Rhythm and Rhythm
2. The emblem of the 2010 World Expo was designed based on the Chinese character "世". It contains a graphic of three people embracing each other, symbolizing "you, me, and him" for all mankind. , expresses the World Expo’s concept of “understanding, communication, gathering, and cooperation” and is permeated with the Chinese national spirit that advocates harmony and unity. The character "世" in this Chinese calligraphy and the character "京" in seal cutting, the emblem of the 2008 Beijing Olympic Games, can be said to have the same purpose but complement each other.
3. The emblem of the 2008 Beijing Olympic Games chose the Chinese traditional cultural symbol - the seal (Xiao-shaped seal) as the main pattern of the logo.