Haolaike is one of the first-line brands in the custom wardrobe industry, belonging to the middle and high-end grade. It is not in the same class as Ou Pai, but in the same class as Quanyou Home. Haolaike focuses on the field of whole house customization. According to the needs of consumers, we will comprehensively lay out the strategy of "wardrobes, cabinets, wooden doors, parapets, finished products and curtains", focus on the development of whole-house suites, and provide consumers with one-stop whole-house solutions.
Innovative development of pure formaldehyde antibacterial patented technology, products using ECCA natural polymer formaldehyde-free glue, to achieve real zero-added formaldehyde, committed to creating high-quality healthy and environmentally friendly homes for consumers. Moreover, Haolaike Whole House Customization has laid out six production bases throughout the country, which has provided strong support for the national terminal stores.
Haolaike brand culture
1, brand positioning
Since its establishment, Haolaike has always adhered to the positioning of "customized home master brand", taking "master design, master quality and master service" as the core and driving force, and is committed to tailoring high-quality healthy and comfortable homes for every family.
2. Brand proposition
In 2020, Haolaike officially put forward the brand idea of "I see the original tide" and advocated the original life concept of "health and comfort, simplifying the complex and returning to the original".
3. Brand belief
Home is a lifetime's work. Home is also a work created by everyone through their own life experience, life experience and lifestyle. Every home is a work with a unique attitude. As a master of custom home, Haolaike customizes every home with the attitude of treating works.
4, icon interpretation
With the wood plane and ingenuity, the craftsman spirit is the DNA of the Haolaike people. Since its establishment, it has focused on creating a "comfortable home". China Seal Normal University, modeled by calligraphy signature seal, is harmonious and atmospheric, reflecting the demeanor of a master. H=Home, officially upgrade the initial letter H of HOLiKE to make it a brand-specific symbol.
Reference to the above content: Baidu Encyclopedia-Haolaike