The characteristics of tea are determined by the physical composition and taste of tea, such as hygroscopicity, oxidation, adsorption, fragility and variability.
Therefore, when designing tea packaging, we should consider using suitable materials for packaging according to the above characteristics. It is necessary to choose a composite material with good moisture resistance, oxygen resistance, light resistance, odor resistance and certain tensile strength. According to investigation and study, polyester/aluminum foil/polyethylene composite is better used in the market, followed by stretched polypropylene/aluminum foil/polyethylene composite. These commonly known as aluminum platinum summer films are used for daily small packaging of tea. There is a new type of packaging box, which is made of paper. The upper and lower covers of the can are made of metal, and the can is offset paper/paper aluminum foil/polyethylene. The fresh-keeping effect is very strong, and it is much lighter than metal cans, and the design means are more attractive, giving designers more room to play.
Tea packaging can generally be divided into two categories, namely, large packaging and small packaging. T-type large packaging is also called transport packaging. Mainly for the convenience of transportation, loading and unloading and storage. Generally, wooden cases, corrugated boxes, iron drums or tin drums are used. Small packaging, also known as retail packaging and sales packaging, can not only conceal the taste of tea, but also have certain ornamental value, which is convenient for publicity, display and exhibition, and is easy to carry. There are many kinds of small packages, which are divided into three categories according to different building materials: hard packaging, semi-hard packaging and soft packaging. For example, hard packaging includes tin cans, tin cans, porcelain bottles, glass bottles, craft wooden boxes, bamboo boxes, craft gold boxes and so on. Semi-rigid packaging has various cartons; Soft packaging includes paper bags, plastic food bags and various composite bags, and can be designed with suitable materials according to different needs.
When designing tea packaging, the first thing to consider is its material and structure. Whether the packaging material is suitable or not directly affects the quality of goods, which is also determined by the attributes of tea, a special commodity. Therefore, it is generally easy to choose materials with precise structure and easy opening to make tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have appeared. There are also many novel and unique tea packaging in the market, but some packages seem to be high-grade, but they tend to be over-packaged, and some are divorced from the attributes of commodities, blindly pursuing a gorgeous appearance and fluttering color, which is inconsistent with the quality of tea itself. For example, there is a kind of tea packaging in the market, which is carved with plastic and plated with gold. From the packaging, you can't see any information that the goods want to convey, giving people the impression that it is a handicraft, not tea. The text of tea packaging is also an important part of design. A package can be without any decoration, but not without words. Just like the same person, he must have a name. The writing of tea packaging must be concise and clear, fully showing the attributes of goods. It is not easy to use too complicated fonts and difficult to recognize words. It is not advisable to use too stiff and sharp fonts. Tea is a commodity with strong tradition and nationality, and the art of calligraphy in China has a long history. Moreover, it has strong artistic and ornamental roots, so it is best to use calligraphy to express the main rhyme of tea culture and the long cultural history of the Chinese nation. However, if we want to use fonts that are easy to understand, easy to read and recognize, and use fonts that are too rough or unclear, it is inevitable to consider the consumer's recognition, so that people can see at a glance. ?
In addition, the design of tea packaging must comply with the relevant provisions of China's "Tea Packaging", and the packaging logo should be eye-catching, neat and clear, with complete labels, indicating the product name, manufacturer's soap name, address, production date and batch number, shelf life, grade, net weight, brand and product standard code. If there are any changes, they can be printed as self-adhesive supplementary instructions. The pattern design of tea packaging can make the goods more vivid, lively and interesting. However, some packaging patterns are old and complicated, not commercialized and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are everywhere. Tradition is not reoccupation, let alone moving. Nationality can not be represented by drawing a dragon or a phoenix. It should be endowed with new contents, new life and new forms. It should be full of energy and charm. Tradition should be one. Traditional patterns can be transformed by modern methods to make them more modern, symbolic and concise. The real traditional packaging gives people a sense of culture, connotation and difference, which is also in line with the personality of tea.
In a word, the materials, characters, colors, patterns and other elements in tea packaging design are closely related to commodities. The most critical problem is how to accurately and quickly transmit commodity information, which is the first problem that designers have to cry about, and it is also a standard to measure whether a packaging design is excellent or not.