Official script.
Plaque, a Chinese word, pronounced pái biǎn, means a plate with inscriptions, usually metal or wood, placed on the lintel or wall to mark a location or commemorate someone or someone. event. It means an inscribed plate, usually metal or wood, placed on a lintel or wall to mark a place or commemorate a person or event. Plaques are not only directional signs, but also symbols of culture and even cultural identity. It is widely used in prominent locations in palaces, archways, temples, ancient Chinese buildings, and Chinese-style decorations to convey information about imperial power, culture, characters, beliefs, commerce, etc. to people.
Plaques are mainly used in the commercial field. They are a unique advertising form in my country that spreads commercial information. They use literary works, rely on the literary talent of business associations, quote idioms and allusions, attach myths and legends, and celebrity inscriptions. Use the psychology of seeking good luck, pick religious words, express feelings of gratitude, and show the integrity of the store. It is loaded with heavy national business ideas and reflects the traditional cultural color. With the development of society and economy, exploring the traditional culture of plaques and criticizing the inheritance of national advertising cultural heritage will not only help to excavate and sort out the treasures of Chinese commercial culture and study the history of plaque advertising, but also play a very important role in the development and innovation of modern advertising. important reference, inspiration and promotion.