0 1、? Party A's market?
At that time, when 1908 Bank of Communications was just established, it was the Bank of Communications that specially invited Zheng, whose calligraphy was already very famous at that time, to write an inscription. The content of the inscription is just the facade of the Bank of Communications, that is to say? Bank of communications? These four big characters. So when Zheng said 4000 yuan, the Bank of Communications readily agreed. In the answer, Zheng's asking price may be higher, and Bank of Communications will agree that celebrity inscriptions also had advertising effects at that time. Spend more money to give him a good start, which can be measured by money and introduced by others. If you don't write, where is the face of Bank of Communications? More importantly, it is not bad money. Therefore, only at this point, both parties are actually directly related to the final transaction.
02. Luoyang paper is expensive
But to be fair, Zheng's proposal, aside from the above factors, isn't it so? Party a? It's not that the lion was a big eater from the beginning, but the price he offered was actually quite reasonable at that time. As I said just now, he was already famous. His calligraphy learned from others and formed a unique calligraphy system, which enjoyed a high reputation in the late Qing Dynasty and the early Republic of China. His handwriting is gentle and unobtrusive, vigorous and simple, and his character is vigorous. His calligraphy attainments even occupy a place in the history of China. It was very sought after in the society at that time. At that time, someone recorded his income: at the beginning of the year, the word "selling" could cost 3,000 yuan a year, increasing year by year, and he could get 12,000 yuan a year, more and more than the previous year. All walks of life were dying, but the number of people seeking books was increasing. ? At first, it was 3,000 yuan a year, increasing year by year, and it was 12,000 yuan a year. Other industries are not good, but more and more people are looking for him.
Including Wu Du, a famous condemned novelist in the late Qing Dynasty, once said that Zheng's works are cherished by the world and proud of their simplicity? . It is said that people at that time regarded his words as treasures, and felt extremely honored to get even a little. Therefore, from this perspective, Zheng's words really hit home at that time.
03, independent identity
Zheng was born in a prestigious scholarly family in Fujian. He has been an official for generations. He has been very clever since he was a child. He could recite the Thirteen Classics when he was young. In the eighth year of Guangxu, Zheng, a high school student in Jieyuan, Fujian, was only 22 years old. After that, he rose step by step and became a senior official in Anhui, Guangdong, Guangxi and Hunan. He is very talented and can be called a generation of capable people. Therefore, Zheng's family background, combined with his own experience, cherishes his own feathers, treats people very independently, and gives people inscriptions and offers. Then he paid 4000 yuan, which actually included this part a little, but overall it was passable, not too much.
Therefore, all these reasons add up to the reason why Zheng dares to ask for 4000 yuan.