The creative design is based on the beautiful camellia sketch, with the traditional China calligraphy, which is patchwork and proper density, implying that spring is gorgeous, rich and charming, and it complements tea tree and scented tea.
China, as the birthplace of world tea culture, has many excellent varieties of tea and a long history of cultural heritage. Tea has been developed as a traditional agriculture in China for a long time, and it seems that it is inseparable from brand and marketing. With the rapid development of the world tea industry, the brand development of China tea industry has been unsatisfactory. Output first, output value fourth; Low world awareness; Low industry concentration; Serious homogenization; So far, there is no tea brand that is popular all over the world ... How can the tea industry with a history of 5 years and a working population of 8 million develop? In this regard, Ye Maozhong, a master of domestic brand planning, believes that the reason why most tea enterprises grow up is that there is often a distance between products and consumers, which is essentially that they don't know what a brand is and how to build it.