First, the poster introduction
Originated in Shanghai, it is a way of publicity. Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and novel and beautiful in form.
Second, poster design skills
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging.
(2) Comparison of composition skills: In the composition of traditional Chinese painting landscapes, attention should be paid to the perspective of close shot and middle shot, and in the design of packaging patterns, the same principles should be adopted as the composition levels of close shot, middle shot and far shot respectively.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent.