Since the mid-1990s, the animation industry in China has entered a period of great development. Not only the number of students who like animation has increased, but also a large number of institutions offering animation majors have emerged, including China Geo University, China Academy of Fine Arts and Beijing Film Academy. In fact, animation major is not the only darling. There are too many titles such as games, new media, digital art, science art, interactive art, etc., but the market demand also requires animation professional segmentation. Work direction: game companies, animation companies, film production companies, software companies, advertising companies, TV stations, educational institutions, magazines or publishing houses. Abstract (Editor: Huazi 65438+265438+February 0, 2004)
The animation major mentioned above is just one of many emerging majors in art colleges, such as exhibition major, cultural relics management and appraisal major, art planning and management, etc. It can be predicted that with the progress of society and the change of demand, there will be more "new favorites" of art in the near future, because China's economy is constantly developing and rising.
With the rise of various new cultural industries and fashion industries, all walks of life and even urban construction pay more and more attention to "packaging". The social demand for artistic talents has greatly increased, and the employment space for art graduates is broader and more diverse than in the past. Under the situation that it is difficult for college students to find jobs, art graduates from some colleges and universities have become "hot goods" for many parties, and practical professionals such as art design are in short supply, such as national large-scale projects, community planning, urban construction, landmark buildings, transportation hubs, product design, landscaping projects, etc. Landscape design, environmental art, creative industries, and even film and television, animation, advertising, IT web pages, UI interface, multimedia art, stage, exhibition, VI image, tourism products, etc. The employment situation of graduates remains optimistic. In order to compete for the talents they need, many enterprises are scrambling to "book" graduates of popular art majors in colleges and universities. It is common to have a monthly salary of several thousand yuan. The reporter interviewed the interviewee: Tan Zhao, the head of the Career Guidance Center of Guangzhou Academy of Fine Arts and the national career instructor.
Reporter: Teacher Tan, you have been in charge of graduate employment guidance for a long time in Guangzhou Academy of Fine Arts. Can you tell us something about the current employment situation of graduates of Guangzhou Academy of Fine Arts?
Tan: Yes, Guangzhou Academy of Fine Arts, as a prestigious art and design college, has a strong geographical advantage in the employment of graduates. Every year, a large number of social employers come to the college to recruit graduates. Whether it is a large-scale campus supply-demand meeting twice a year or a biweekly "campus market for art and design talents", employers actively enter the market and the scene is hot. This good situation stems from the college's emphasis on students' employment, whether it is the talent training mode with equal emphasis on knowledge, ability and quality, or the adjustment of corresponding majors, disciplines and curriculum settings, and the development and utilization of professional teachers and alumni resources. In short, the college attaches great importance to everything that is conducive to students' employment and success.
Reporter: Art design is a hot topic in recent years, and it is also the main major of many art colleges. How to treat the current employment trend of art design graduates?
Tan: With the vigorous development of social economy, the people's growing aesthetic demand and the country's attention and promotion of design art and culture, people's aesthetic pursuit of daily necessities such as "food, clothing, housing and transportation" is increasing. Accordingly, in recent years, the demand for professionals in fashion design, color planning, decorative arts, exterior packaging design, indoor and outdoor environmental art design, industrial design, graphic (advertising) design and so on has continued to be strong. Generally speaking, with the national policy of vigorously developing creative economy industries, all kinds of art professionals with innovative beauty will have a broader development space, and the employment prospects of art design majors are promising.
However, after the enrollment expansion, the employment competition of art and design graduates has intensified, and non-professional factors have a prominent impact on employment. Art professionals with high comprehensive quality will be the beacon of the professional talent market.
According to incomplete statistics, in addition to the traditional specialized art and craft design colleges, there are nearly 1,000 colleges and universities offering art design-related majors in China, and there are countless non-academic art design training institutions. With the convergence of majors and the enjoyment of information, the employment of national graduates is gradually facing a unified big market and increasingly fierce competition in job hunting and career selection. How to successfully "sell yourself" in the job market, and how to fully show your style in this job-hunting stage filled with smoke, besides your own professional quality, there are also comprehensive qualities such as the ability to receive and process employment information, job-hunting skills, ideology and morality, interpersonal resources and so on. These non-professional factors have an increasing influence on the success of college graduates in job hunting. Solid professional knowledge, excellent professional skills, good communication and coordination skills, excellent personality and talent are undoubtedly the magic weapon to win.
Reporter: What do you think of the employment difficulties of "pure art" graduates?
Tan: Traditional professional employment fields, such as plastic arts, have relatively saturated demand for fine arts professionals. Compared with the applied art major, it is more difficult to start a "pure art" career.
At present, except for a few elite paintings and sculptures with historical themes and people's livelihood themes, which are purchased by the government as public art products, most pure art works mainly realize their economic value through folk and market-oriented channels. At present, the market cultivation of domestic paintings, sculptures and other fine arts works is still in its infancy and lacks standardization. Masterpieces are still the darling of the market and are excessively sought after by the society and the market. Newcomers' new works lack the attention and promotion of relevant parties. Some graduates' excellent paintings will open a certain market after being recommended by senior teachers in the industry or participating in exhibitions, but there are too many chances and accidental factors. In recent years, the employment demand survey also shows that the traditional employment fields such as painting and sculpture (painting academies, art galleries, sculpture academies, art colleges and other specialized institutions) have relatively saturated demand for art professionals, and they have deep elite complex and extremely high professional standards. Therefore, graduates majoring in traditional plastic arts will encounter great difficulties when they start their "pure art" career.
However, as a kind of spiritual food, with the development of social economy and the improvement of people's living standards, aesthetic requirements and spiritual and cultural needs, excellent paintings and sculptures will enter people's "artistic life" more widely. Although it is difficult for traditional art graduates to start their careers as "pure art", there is a broader development space for them to turn to commercial art and applied art design, and because plastic arts graduates have a more solid foundation, greater development potential and promising development prospects.
Reporter: In recent years, many art colleges have introduced new majors. What do you think of the employment trend of these new majors?
Under the background of new technology era, the society has a strong demand for art design professionals. With the development of computer technology, network technology, film and television media, the organic combination of painting and other cultural arts with computer technology, network technology and film and television media has brought many new fields and new spaces for graduates majoring in fine arts, such as media advertising, digital animation, online games, web page art design, film and television art and so on. It has become a rising sunrise industry. Compared with the developed countries in the world, China's digital media has just started, and the market has just begun to pay attention to this kind of art works. With the government's policy support for animation, new media art and other cultural industries, the demand for graduates of related majors will continue to be strong in the next few years. Schedule: entrance examination subjects of art colleges (departments) (divided into professional examination and cultural examination)? 1. professional examination: the professional examination time of most fine arts colleges (departments) is closely related to the registration time (in order to save candidates' time and expenses). Professional examinations include sketch, sketch, color, sketch, creative design and interview. Different professional entrance exams have different subjects and different requirements. For example, candidates applying for oil painting, mural painting, sculpture and other majors must complete the creative examination questions through sketch or color; Candidates who apply for Chinese painting and other majors often use line drawing to complete creative questions; Candidates who apply for decorative art design and other majors use craft design techniques to complete creative examination questions; Candidates who apply for art majors generally have to take exams such as art history knowledge, writing and interview. Candidates who apply for China's calligraphy and painting generally take an examination of the basics of calligraphy, seal cutting, ancient Chinese and traditional Chinese painting. Among them, the interview is a passport, and it is often carried out at the same time as registration. ? Candidates should be reminded that all painting materials (quarto drawing board and clips, pigments, brushes, painting tools, etc. The examination subjects are provided by the candidates themselves. ? If the candidate passes the professional examination, the applicant institution will issue a registration form (fill in the candidate's score) and send it to the candidate himself. Those who fail will only be given a notice of marks. ? 2. Cultural examination: After passing the professional examination, candidates will register at the place designated by the college admissions office in the city (district, county) where their household registration is located with the registration form issued by the college they apply for (high school graduates must also hold a high school diploma) and formally fill in their volunteers. It should be noted that the registration form filled in by candidates should be consistent with the relevant contents (including name, previous name, etc.) of the registration form for taking cultural examinations. ). Candidates who take the examination of literature, history or science will not be admitted if they score zero in any subject in the examination. ? 3. Admission: According to the relevant regulations on art enrollment in the province (city) where the candidates are located, when the political, ideological and moral assessment and physical examination are qualified, and the scores of professional and cultural examinations (those that fail to reach the admission score) reach the admission score, they will be selected according to the professional order reported by the candidates.