In the past few days, "Sweet Wild Boy" Ding Zhen has become popular all over the Internet, and Du Dongdong, general manager of Litang County Cultural Tourism and Sports Investment Company, who signed a contract with Ding Zhen, has also become popular. Regarding Ding Zhen's popularity, Du Dongdong is very sober: "Whether it's new media or the tourism wave, it's a goldfish. We just sat on its back for a while. Its whereabouts and development are not at your command... For those who only consume Ding Zhen, even for one-time consumption, they will not respond or will not respond for the time being.”
I don’t want Ding Zhen to be packaged as a funny internet celebrity and refuse all invitations to variety shows. , Du Dongdong asked Ding Zhenzhen to formally join the company as a state-owned enterprise employee, and he also had to study hard to make up for the cultural courses. A series of responses and protections for Ding Zhen made Du Dongdong countless fans. Many netizens commented: "This boss is so wise! Ding really met a noble person!" "After excessive consumption, it will be short-lived. Thumbs up to the person in charge of the business who is clear-headed!"...
In most people's impression , Ding Zhen’s hometown of Litang is remote and isolated. And indeed it is. Located in Litang, Garze Tibetan Autonomous Prefecture in western Sichuan, the county altitude ranges from 3,900 to 4,000 meters and is more than 650 kilometers away from Chengdu. Of the 73,000 permanent residents in the county, 95% are Tibetans, and the agricultural population accounts for as much as 85%. In such an environment, it is not surprising that herding cattle, sheep, and horseback riding are Ding Zhen's daily routine. However, the person in charge of the local state-owned enterprise has such a clear understanding of new media and is not inferior to the people in "Beijing, Shanghai, and Guangzhou". Much more than many people expected.
What is Ding Zhen’s world like?
Ding Zhen’s family is a herdsman, and herding cattle and sheep is his daily life. He has read books, but his Chinese proficiency is not good. He cannot understand complex and coherent Chinese, but he can type some words on the keyboard. Litang is indeed relatively remote, but most local residents here no longer take herding as their main occupation. Especially Litang County, which is not much different from small towns in the mainland. Ding Zhen's family is in a pastoral area. The pastoral area is very large and has few residents. There are some young people with his level of education in the area, but not that many.
It is true that some people came to Litang because of Ding Zhen, but more people are still in the inquiry and understanding stage. We hope that the current heat will not affect his personal life too much. There are too many media coming to interview him, but this is only a short-term situation.
Litang County has a population of more than 50,000 and has more than 3,000 accommodation beds, including large chain brand hotels such as Holiday Inn. These accommodation facilities can cope with the off-season, but every year around the Garze Prefecture Horse Racing Festival on August 1, there are particularly many people coming to Litang to watch the horse racing, and beds will be tight at that time. Now that the summer tourist season is still half a year away, Litang will definitely build a new batch of infrastructure including accommodation. Litang's altitude is between 3,900-4,000 meters, so oxygen will be abundant in summer, and most hotels also have oxygen-absorbing facilities.
Tourism can be said to be an industry that determines the fate of Litang. Litang is located in a remote location, with high altitude and inconvenient transportation and logistics. It has inherent disadvantages in developing other industries. There are some industrial parks related to agriculture and animal husbandry, which mainly process and grow agricultural products. However, these parks are relatively modern and provide limited jobs. Only a small number of farmers and resource providers actually benefit.
But the tourism industry is different. Litang has very good natural and cultural tourism resources. To achieve normal and effective development, provide more employment opportunities, and continue to give back to society, developing tourism is the best way. Moreover, tourism benefits a wider range of people, and people in the entire tourism industry chain can benefit. Developing tourism is a game Litang cannot afford to lose.
The tourism industry is still in its initial stages of development in Litang, but the government’s attention to the tourism industry and the degree of policy inclination are the first. Previously, participating in the construction of the Qianhu Zangzhai Scenic Area in Letong Ancient Town required the allocation of resources from all aspects. The county delegated various management rights of finance, transportation, industry and commerce, culture, and personnel to the ancient town management committee, breaking down barriers.
The construction of this large scenic spot started in 2017 and has now begun to take shape. In addition to the improvement of infrastructure, a number of "mini museums" have also been completed, featuring the Kham people, black pottery and textiles, the poems of Cangyang Gyatso, 318 With themes of travel memories, Himalayan sounds, Tibetan medicine, Tibetan opera, calligraphy, etc., two mini-museums will be completed next year to show people the unique customs and customs here.