How to negotiate a list of 1, yuan by giving a gift of 1, yuan?
I was attracted by this post in the wealth-making and skill-making community. This circle friend is a salesman. He just joined the community and shared his experience on how to give gifts. It really belongs to dry goods, and many comments and discussions will follow.
As a social animal, giving gifts is a knowledge that most people, especially China people who are more worldly-wise, have to ponder in their lives.
This post just hit the nail on the head: As a China person, knowing how to give gifts is an art that everyone is unwilling to learn, but must learn.
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This post first breaks everyone's understanding of gift-giving. Many people despise gift-giving and think that gift-giving is flattery and bribery.
But giving gifts does not mean bribing, but building a good relationship. The purpose is actually to let customers know more about you and give you more opportunities. Some people say what is the relationship between giving gifts and bribery? In fact, one is that I earn 1 thousand yuan, and I will give you 5 thousand. Without this, you can't do it. The cost is too high.
The real gift-giving, not bribery, is to give 1% or 1‰, give something just right, and feel that you can handle things and get things done.
so, what should I send?
This circle friend's sharing is very interesting and representative.
If the client is over 45 years old, whether male or female, it is recommended to send Zongsa Rinpoche's book. At present, there are two books that are more suitable, one is Right View and the other is 84, Questions.
If the customer has children, it is highly recommended to send a book called Rockefeller's 38 Letters to Children.
Giving books is just a representation, and giving books accounts for only 1%, and the remaining 9% comes from how to communicate with each other. What is the value of this book? The key point is to cooperate with a speech that hits the heart, so that customers can accept it with great probability, and it is the key to ponder what to say when sending books.
besides words, sincerity is also the most important thing. If customers also give books in return, they must read them carefully and write down their reading notes, and then communicate with customers. After a while, the distance between them will be narrowed through books.
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Giving gifts is a long-term thing.
Some people regard gift-giving as a long-term practice, and give it for ten years at a time, with a time span of ten years, giving it generously, spending money without blinking an eye, asking for nothing in return and treating it indiscriminately.
A tough cat community also shared the theme of gift giving, and threw a question to everyone: How many people were given gifts by others three times a year? The answer of most people is no.
If you give someone a gift three times a year, even a small gift, you are likely to be the only one in the other person's circle of friends who gives him so many gifts a year, which is impressive.
Recently, Lao Ji, the founder of luxury car poison, is very successful in maintaining customer relationship, that is, by giving gifts.
every year, all customers will receive different gifts during the Dragon Boat Festival, Mid-Autumn Festival, Christmas, Spring Festival and customers' birthdays. Over the years, the gifts have been constantly changed.
However, several gifts are fixed. The Dragon Boat Festival is a zongzi gift box wrapped by his parents themselves, and the Mid-Autumn Festival is a painting and calligraphy work by a painter, and the signature is kept for customers. The Spring Festival is a calligrapher's Spring Festival couplets, and a red envelope for customers to write their names.
In other festivals, other exquisite gifts may be given at random.
even if the customer is in prison, it will be delivered correctly.
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There is a book called Gambler's Credo: A Science Originating from Gambling, which also talks about the core idea of giving gifts: it is better to give the head of a chicken than the queen of an ox. It is better to send a 1 yuan mobile phone than a 1 yuan lipstick. Many gift-giving experts pay great attention to gadgets with a high sense of class.
give someone what he wants, but he doesn't want to say it.
I have to mention that Zeng Guofan, a famous minister in the late Qing Dynasty and an old cannon in officialdom, spent a lot of money to buy a bamboo fan with a fragrant princess from Tang Bohu. This is a treasure, and Zeng Guofan decided to give it to Mu Zhang, the minister of military records who likes to collect ancient calligraphy and painting. This person controls the promotion power.
When others send money directly, Zeng Guofan can not only dispel the fear of bribery, but also bring the relationship closer to his liking by sending collectibles.
You can't let the other person choose 1 from 2 or 1 from n when giving gifts, because you can only choose one gift, and you will feel lost and lose other gifts.
Giving a gift to a friend can also be told in advance to make the other person full of expectations. This process is also full and happy, which can prolong the value of the gift and maximize the joy.
When my friends Yun Ge and Mi just got married, one day Yun Ge suddenly said to Mi, I will send you a hometown, which is a fun hometown.
Later, Brother Wang Yunge brought not only rice back to his hometown, but also a large group of interesting friends, and planned and organized many interesting activities, and celebrated many golden moments deeply remembered!
The special gift I received was a ticket to a Premier League box, which was very impressive and had a very special experience.
I have also given tickets to competitions and concerts to others.
Faye Wong came back for a concert a few years ago. As soon as she pre-sold, all the tickets that were open for sale were robbed within 32 seconds. Grab one, at least triple it, and trade directly online, and one hundred people beg.
In addition to fans, many people grab tickets not to see Faye Wong, but to give gifts.
High-priced tickets are given to customers as a gift, which is double the face. Giving tickets to customers has a grade, and the higher the ticket price, the more decent it is!
Performance is not just a business, it is a trading entrance, a social marketing scene, and an IP with its own traffic.
whether it's competitions, performances or various large-scale human activities, all infield tickets are actually a social currency. Holding this ticket as a gift is both inside and outside, far exceeding the social premium that can be measured by tens of millions.
in the complicated and changing exchange of courtesy, there are changes in the world and the world.
Gift-giving is not only a technology, but also an art, and it is also a social philosophy that reflects the world.
We're all here. Why don't you pay attention to
this public number that you like before you go?