In the Spring Festival Evening of 2023, the main visual logo jumped up from the "rabbit circle" and was also an imaginary variant of the word "Mao" in calligraphy cursive script. The overall design is full of the momentum of hard work for the new journey and the strength of spirit and elegance, showing the unique aesthetic feeling of drawing Chinese characters and infinitely interpreting the meaning and hope of "the Year of the Rabbit leaps upward".
Circular prototype of rabbit
The prototype of the rabbit pen is "Anhui model pika". The official image of the mascot of CCTV Spring Festival Evening and its four iconic front teeth are taken from the typical features of the fossil ecological restoration image of "Anhui model pika".
"Anhui pika" is the earliest rabbit-shaped animal found in the world so far, and its survival time is about 62 million years ago in the early Paleocene. It was named by Mr. Li Chuankui, Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences. The mascot of the Spring Festival Evening "Rabbit Yuanyuan" is not only the zodiac rabbit in the traditional cultural sense, but also the "ancestor" of the China White Rabbit, which embodies the spirit of searching of scientists in China.