1. Promotion of national status and cultural self-confidence: With the promotion of China's status in the international arena, China's cultural self-confidence has gradually increased, which is reflected in the aesthetics and purchase choices of domestic consumers.
2. Growth of economic strength: The rapid economic growth in China has brought about the expansion of the middle class, and people have more disposable income and are willing to invest in their cultural identity and fashion taste.
3. Changes in market demand: Consumers' demand for personalization and localization is growing day by day, and domestic brands have met this market demand by combining traditional culture and innovative design.
4. Technological progress and innovation: The rapid development of Internet and social media, as well as the rise of e-commerce platforms, provide domestic brands with a broader market and more efficient marketing channels.
Characteristics of national tide
1. China Features: China's traditional symbols, historical stories, cultural details and other elements are all integrated into the design of the national tide, such as the use of China's calligraphy, landscape painting and traditional patterns.
2. Innovation and integration: reinterpret and combine traditional elements in an innovative way, break the boundaries between tradition and modernity, and create a unique fashion language.
3. Color application: Guo Chao likes to use bright and saturated colors, such as China red, sapphire blue, golden yellow, and classic black, white and gray tones.
4. Font design: In terms of visual presentation, the national style often adopts fonts with China characteristics, such as calligraphy style, Song style, bold style and unique typesetting.