Book model of future career planning
I. Self-analysis
1, career interest
My ideal career.
1 the ideal occupation is: advertising.
The second ideal career is: design.
The third ideal career is: marketing.
artistic
I like to express my talent and realize my value through various artistic forms of creation;
(2) Having special artistic talent and personality;
Willing to create novel and unique artistic achievements, eager to express their own personality.
Mainly refers to all kinds of artistic creation.
Main occupation: actor, artist director, music, dance, drama teacher; Literary critic; Hosts, editors and authors of radio programs; Painting, calligraphy, photographer; Designers in art, furniture, jewelry, house decoration and other industries.
Enterprise/enterprise e
(1) Energetic, self-confident, sociable, and capable of leadership;
2 like competition and dare to take risks;
③ Love power, status and material wealth.
Mainly refers to those organizations and influence others * * * with the completion of organizational goals.
Main occupations: manager, entrepreneur, official, businessman, leader and manager of industry departments and units, etc.
2. Professional ability
Speech ability tendency V: refers to the ability to understand and use words and their meanings, the ability to understand words, sentences, paragraphs and chapters, the ability to express one's thoughts clearly and correctly, and the ability to introduce information to others.
Spatial judgment tendency S: refers to the ability to understand the relationship between three-dimensional graphics and plane graphics, including the ability to understand geometric graphics, the ability to understand three aspects of three-dimensional graphics, the ability to identify the relationship between objects in spatial movement, and the ability to solve geometric problems.
Perceived Detail Tendency P: It means to have a correct perception of the details of an object or figure, to distinguish and compare the brightness of the figure and the width of the lines, and to see subtle differences.
3. Personal characteristics
Be good at observing people or things around you, but don't seek to discover their motives and significance. They can recognize the true state of things. They are very interested in the information they get directly from their experiences and feelings, which is recommended by the Career Planning Special Group of Career Design Public Welfare Network. Moreover, they are very talented in artistic aesthetics, and they strive to create an elegant and personalized environment for themselves. They put all their attention and energy into the current vivid real life, so they can always find beauty and happiness from simple joy. Always appreciate the sweetness of life, have rich common sense and strong endurance. With a drift attitude, I always have my own pragmatic and creative way of dealing with people. They are patient and flexible, so they are tolerant of others and life. They seldom criticize other people's behaviors and beliefs. They seldom refuse things. In the face of change, they choose to adapt and cope, instead of trying to exclude or control everything.
They are completely absorbed in the present, and they don't make any plans except the necessary preparations. They are short-term planners, and they will feel relaxed when things are finished, so they devote themselves to their work at this moment and like to enjoy the present experience instead of rushing to the next challenge.
4. Professional values
Lifestyle l Lifestyle People want to integrate all major aspects of life into a whole, and like to balance personal, family and professional needs. Therefore, lifestyle people need a working environment that can provide' enough flexibility' to achieve this goal. Lifestyle people can even sacrifice some aspects of their careers, such as giving up their job promotion, in exchange for a balance between the three. Their definition of success is broader than that of professional success. Compared with the specific working environment and work content, lifestyle people pay more attention to how to live, where to live, how to deal with family affairs and how to improve themselves.
What do you value in your career—
Important: 10. Be able to engage in work that interests you.
Secondary importance: 1. High salary and generous salary.
The second time is not important: 7. The work is not too tense, and there is less external pressure.
Not important: 9. Social needs and social contributions are greater.
Second, the occupation analysis
Advertising salesman
In the advertising industry, the salesman is AE, and he plays an important role in the advertising company! He is the link between advertising companies and advertisers. Their ability is very high. They also need to be familiar with the customer market, the basic information of products, the previous advertising materials, the market and advertising materials of competitive brands. Therefore, advertising companies have high requirements for salesmen.
The concept of salesman refers to the person in charge of specific business operations. For example, those responsible for purchasing, those responsible for sales and so on. You can call a salesman when making documents. Not specifically salespeople. At the same time, due to the emergence of * * *, under the influence of information network, many * * salesmen in the new era have emerged.
The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers. In fact, salespeople sell products first-their comprehensive qualities such as business level, negotiation skills and morality. If the customer doesn't accept the temperament image of the salesman, he can't accept his products.
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
job description
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
The so-called advertising copy, in a broad sense, refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors; In a narrow sense, it refers to the composition of words and characters that express advertising information. The planning of advertising copy is a professional who creatively designs, selects and matches the title, text and slogan of advertising copy and writes a case.
Advertising copy planning needs strategic thinking, creative thinking and strong writing skills. Is an important position in the advertising industry, but also in the field of marketing and planning urgently needed talent. Copywriting must first have the following qualities:
1, with basic knowledge of advertising industry and advertising copywriting, including the history and development of copywriting, advertising, marketing, psychology, consumer behavior and planning;
2. Master the creative process of advertising and the creative thinking mode of advertising;
3. Proficient in various copywriting skills and have a certain literary foundation;
In addition, the other two necessary conditions for copywriting planning are experience and "sensitivity" to advertisements. As the saying goes, experience is a person's precious wealth, so is copywriting planning. Without the tempering of hundreds of courses and the edification of many advertising ideas, it is difficult to grow into a copywriter. Another important quality is the "sensitivity" to advertising, that is, advertisers' overall feelings about advertising trends, consumption mentality and creative renewal. Knowledge can be learned from books and cases, technology can be honed in practice, and experience and sensitivity can only be accumulated from all aspects of daily life, which is also the only way to be promoted to copywriting planning. In March 2005, China Employment Training and Guidance Center of the Ministry of Labor and Social Security started the job training project of advertising copywriting specialty. This project has become a qualification certification project for advertising copywriters in China, which brings good news to the advertising industry lacking talents.
1, exam content
Vocational qualification examination is divided into theoretical knowledge examination and professional skills examination. The content of the examination is the basic knowledge of advertising industry and advertising copy, the positioning and creative thinking training of advertising copy, the actual combat training of advertising copy and the practical application cases of advertising copy.
2. Application conditions
Anyone with secondary vocational education in advertising or related professional qualifications can apply.
Three. conclusion
career objective
In the future, I will be engaged in advertising planning in entertainment, media and service industries.
Career development strategy
Enter the entertainment, media and service industries and develop in younger fields.
Career development path
Take the management route
Specific path
Advertising salesman → primary advertising copy → intermediate advertising planning → senior advertising creative director.
Fourth, the specific implementation plan of career planning.
Short-term planning of university stage
time span
Current goal
I worked as a salesman in advertising when I graduated.
Subdivision target
During school: complete the study subjects. During school: engaged in related work.
Plan content
Professional study: market research and advertising copywriting, marketing planning.
Vocational skills training: market research practice
Professional quality improvement: professional regional development platform
Career practice plan: summer vacation related internship
Strategies and measures
In order to achieve the basic goal of advertising salesman, summer internship and platform internship.
comment
The key point is to participate in the implementation of advertising planning and be familiar with basic business.
Nominal name
Five years after graduating from the medium-term plan
Plan name
Advertising copy
Current goal
As an intermediate advertising planning in the entertainment, media and service industries.
Subdivision target
Advertising salesman → primary advertising copy → intermediate advertising planning.
Plan content
Workplace Adaptation: From Enterprise to Planner
Knowledge, contacts and money accumulation: get the qualification certificate of advertising copy planning, make relevant friends, and complete the accumulation of certain funds during work.
Strategies and measures
The focus is on adjustment, from paying attention to the effect to the benefits that the advertisement itself brings to customers.