With the development of the times and the continuous progress of society, movies, television, newspapers and networks are closely related to people's lives, and the media is playing an increasingly important role in all aspects of our work and life. The media industry has also become the sunrise industry with the greatest development potential, and the major of art and culture is another major closely related to the media industry in higher art education. The major of art and culture is called "the third major of art" after music and fine arts, commonly known as "culture management major", "film criticism major", "drama writing major" or "director major". It is a four-year undergraduate program in the national plan, and some colleges have affiliated majors, so it belongs to the art category. Generally, it includes the following three majors: director: radio and television director (literary direction), radio and television director (TV editing direction), radio and television director (reporter direction), film and television (film and television and media direction), director, photography and other professional directions; Literature: there are drama film and television literature (screenwriter), drama film and television literature (film and television culture and communication direction), drama film and television literature (film and television translation direction), drama literature (film and television media theory direction), drama and other professional directions; Management: including public enterprise management (direction of cultural industry management), cultural industry management (direction of cultural economy), public enterprise management (direction of film and television production), public enterprise management (direction of art education), international cultural exchange and other professional directions.
Art and culture majors mainly train outstanding professionals for TV stations, radio stations, film and television production institutions, newspapers and magazines and other film and television media and cultural management departments. At present, many professional art colleges and comprehensive colleges at all levels in China have successively set up such majors, and specially organized relevant college entrance examination tests for art majors to select outstanding high school graduates for further study.
Second, the enrollment institutions
Art and culture enrollment institutions are doubling every year, and the number of enrollment places is also increasing. According to incomplete statistics, there are more than 200 colleges with this major, such as China Communication University, Zhejiang Media College, Beijing Film Academy, Central Academy of Drama, Shanghai Theatre Academy, Shandong Art College, Jilin Art College, Yunnan Art College and other independent art colleges. Peking University, Shanghai University, Hebei University, Liaoning University, Sichuan University, Chongqing University, Shenyang University, Chengdu University of Technology, Jinan University, Qingdao Agricultural University, Shandong Institute of Economics, Jinan University, Southwest University and other comprehensive universities; Normal universities such as Beijing Normal University, Hebei Normal University, Shanghai Normal University, Tianjin Normal University, Sichuan Normal University, Shandong Normal University, Northeast Normal University and Chongqing Normal University; Nanjing College of Communication University of China, Zhuhai Branch of Beijing Normal University, School of Radio, Film and Television of Chengdu University of Technology, School of Humanities of Northeast Normal University, Shanghai school of visual arts of Fudan University and other prestigious branches and secondary colleges; Yellow River Institute of Science and Technology, Hebei Film and Television Art Institute and other private colleges. At present, the major of art and culture, as a new and popular major, is paid more and more attention by colleges and universities, and many colleges and universities offer such majors every year.
Third, recruit students.
Generally speaking, the college entrance examination for arts and culture majors is divided into two steps: one is the professional examination, which is organized by provinces or universities themselves every year from/kloc-0 to-3. After the professional examination, colleges and universities generally determine the number of qualified professionals according to the actual enrollment 1: 3 or 1: 4, and issue professional examination certificates. The second is the cultural examination. After obtaining the professional examination certificates of colleges and universities, candidates take the national entrance examination for general higher education (college entrance examination) in June as Art Candidates, and then they are selected in a certain way. Candidates can apply for both general literature and history and science and engineering at the same time, and the admission score (since 2006, the admission of art majors has been recorded in the math score) is slightly lower than the general liberal arts score. Such as: 440 points for Chinese opera, 430 points for Beiying, 480 points for Beijing Normal University, 540 points for broadcasting from China, 450 points for mountain art, 430 points for opera performance, 400 points for Jiyi, 460 points for Shi Tian University, 360 points for importance, 350 points for Yiyun and 350 points for Zhuhai Branch of Beijing Normal University. Most of them are admitted according to the percentage of professional and cultural courses. After the college entrance examination, colleges and universities will start the final admission work. At present, there are three final admission methods: first, colleges and universities set their own minimum control line for the cultural course of the college entrance examination, and then rank the candidates who have reached this score and obtained the professional examination certificate of our school from high to low, and select the best candidates, such as Sichuan Conservatory of Music, Central Academy of Drama, Yunnan Art College and so on. Second, colleges and universities will rank the candidates who have passed the professional examinations according to the results of the college entrance examination, from high to low, such as China Communication University, Zhejiang Media College, Tianjin Normal University and Beijing Film Academy. The third is structural admission, that is, the scores of candidates' college entrance examination and cultural courses are multiplied by a certain proportion, and then the total score is obtained, and then the ranking is preferred. For example, Yi Shan is admitted according to professional scores ×30%+ cultural scores ×70%, Beijing Normal University is admitted according to professional scores ×50%+ cultural scores ×50%, and Shenyang Normal University is admitted according to professional scores ×70%+. In short, no matter which admission method has certain requirements for candidates' scores in cultural courses and professional courses, I would like to remind candidates who are interested in applying for arts and culture majors that they must not relax their study of cultural courses while studying professional courses hard. Only when the two go hand in hand can we finally achieve our goal smoothly and be admitted to an ideal university.
Fourth, employment prospects.
Students majoring in art and culture (original management, film criticism or directing) will find jobs in major film and television production and distribution agencies, newspapers, magazines, TV stations, advertising companies or other media agencies and government departments' propaganda agencies after graduation. As a booming sunrise industry in the 2 1 century, the rise of media industry will have a great impact on China's cultural undertakings and the development of cultural industries, which will also make closely related art and culture majors become new hot majors with broad employment prospects and huge development space.
Verb (abbreviation for verb) exam content
The professional level test of art and culture majors generally includes written test and interview. The written test mainly includes three parts: basic knowledge of literature and art, film and television criticism writing and proposition composition. Fill in the blanks, judge, choose and explain nouns in the answer sheet of basic knowledge mainly examine your mastery of literary and historical masterpieces, while short-answer questions and essay questions focus more on your understanding of related professional terms, art schools and other content, as well as the understanding and understanding of cultural and social hot issues. Film and television criticism writing has always been the highlight of the art and culture professional examination. One is to show a movie or TV program (the whole movie or clip) in class, and then write an analytical or critical article (not a comment) based on the movie, and the other is a silent film (just tell you the title of the movie). This situation mainly depends on the usual film accumulation. Film criticism pays more attention to the understanding of film language and film content, and requires candidates to have a certain comprehensive quality. Propositional composition is a pure composition, which mainly examines narrative prose, dramatic stories, dramatic sketches and so on. Interview, also known as oral examination, is generally conducted in the second interview, and some colleges and universities are also conducted in the initial examination. Examiners ask some basic knowledge about literature, life and even philosophy on the spot, as well as simple questions about candidates' personal interests, hobbies and specialties. The purpose is to examine the comprehensive qualities of candidates such as language expression ability, memory thinking ability and improvisation ability. For example, the art management of the examination questions of the Central Academy of Drama: First, literary common sense, selection and filling in the blanks. Second, literature, history and philosophy, management common sense, the purpose of your application for management major; What is the function of the manager? Third, prose, "Broken" and "Under the Street Lamp", choose one. Business management of Beijing Film Academy: 1. Film and television knowledge, choice and fill in the blanks. Second, interview, sharp turn, what roads extend in all directions, but no one goes? (Circuit), please choose an instrument that is different from the other three instruments among the tuba, trumpet, violin and saxophone, and explain the reasons. Sixth, apply for student requirements
Every student hopes to be admitted to an ideal undergraduate college through three years of high school study, but for various reasons, many students' grades are not ideal, and there is still a long way to go before their dreams come true. At this time, if you can give full play to your strengths and advantages, learn from each other's strong points and find a suitable way for the college entrance examination, you can stand out from the fierce competition and realize your college dream. The art test is undoubtedly such a shortcut. Art and culture majors do not need professional skills in painting or performance, but only require candidates to have certain professional basic knowledge and writing level, and the admission score is obviously lower than that of ordinary arts and sciences candidates. This feature makes them a more common choice for the majority of candidates, especially for the following types of students: ① Culture is partial, Chinese is good, and they are especially good at writing. (2) Candidates of arts and sciences who fail to reach the undergraduate admission line for cultural courses, but want to attend a prestigious undergraduate school. Candidates with certain artistic expertise (speech, singing, painting, calligraphy, performance, hosting, etc.). However, they are unwilling to apply for pure art majors, or their professional level cannot meet the requirements of the college entrance examination for pure art majors. Candidates who want to work in economy, personnel, culture, organization and management, with lively personality, strong communication and expression skills and certain organizational skills.
Seven. Course arrangement and charging standard:
The course is divided into two stages, the first stage is foundation, and the second stage is reinforcement.
Course content: art history (five histories: literature history, film history, drama history, music history, Chinese and foreign art history); Film and television review (introduction to film review, film appreciation, film review writing); Drama film and television literature (drama story analysis and writing, narrative prose writing, drama sketch); Hot spot evaluation, radio and television director (literary director, TV director, TV post-production, etc. ); Talent show (instrumental music, vocal music, dance, martial arts, calligraphy, etc. ); Mandarin. On the basis of the previous period, the post-strengthening: 1, introduction of major art colleges and related majors; 2. Apply for professional skills in film and television editing and directing, drama film and television literature, and radio and television editing and directing; 3. Preparation skills for specialized courses; 4. Analysis of the contents, methods and types of examinations for various majors; 5. Detailed explanation of questions over the years; 6. Evaluation of mock exam and its papers. 7. Apply for voluntary guidance.