In the field of design, Chinese characters are usually divided into four types: Song Style, Bold Style, Original Style and Calligraphy Style.
English characters are usually divided into serif, sans serif and handwriting.
From the perspective of glyphs, China calligraphy and English calligraphy are both personalized artistic fonts that imitate handwriting. Except for artistic fonts and some variant fonts, Chinese and English fonts can be divided into serif fonts and sans serif fonts. The biggest difference between the two is that the beginning, turning and listening lines of the strokes are decorated, and the thickness of the strokes will be different. However, sans serif fonts have no decoration, and the thickness is basically the same.
Commonly used serif fonts are Times New Roman, Georgia and Song Ti.
Commonly used sans-serif fonts are Verdana, Arial and bold.
First of all, we will analyze the common font Song as the representative of serif fonts:
1. Song Ti is suitable for word documents or written presentations, but if it is used for display, the large font Song Ti gives people an uncomfortable feeling and makes people feel difficult to read.
2. Song Ti is often used in titles or phrases. Because of its high-end, fashionable and cultural temperament, Song Dynasty is often used in the fields of real estate, ancient style, strong cultural atmosphere and high-end atmosphere.
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