The emblem of Beijing 2022 Winter Olympics adopts the artistic form of China's calligraphy, which combines rich oriental cultural heritage and international modern style, presents a new image and dream of China in the new era, and conveys China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in ice and snow sports", realize the dream of a sports power, promote the development of world ice and snow sports, and make new contributions to the international Olympic movement in the new era.
In the selection of specific elements, the upper part of the figure shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.
The seal "Beijing 2022" font also draws lessons from the characteristics of China's calligraphy and paper-cutting, which enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.
The design concept of medals in the Winter Olympics is:
The medal of Beijing 2022 Winter Olympics consists of a circle and a center. The image comes from the jade jade of concentric circles in ancient China, with five rings. Concentric rings with five rings express the cultural connotation of China that "Heaven and Earth are United as one", and also symbolize that the Olympic spirit will bring people all over the world together and share the glory of the Winter Olympics.
The medal shapes are concise and lively, which embodies the requirements of "simplicity, safety and splendor" in Beijing Winter Olympics, echoes the medal of "gold inlaid with jade" in Beijing 2008 Olympic Games, and shows the cultural connotation of "double Olympic City".