There are hundreds of thousands or even millions of books listed every year. If you want to attract readers' attention at the first time, book binding and cover design is very important. Book binding and cover design is like a human face. If it is beautiful, people will definitely look twice. If you want to design beautiful book binding and cover, it is very important to follow the process. The following product, Witkey. com Xiaobian, will introduce you to the design process of book binding and cover.
First of all, handle the relationship between cover and content: no matter how to reflect the three-dimensional form of books, it will never change, and "reflecting the connotation of books" should always be the most important principle of book design, and it is not possible to design for design's sake or innovate for the sake of innovation. As a cultural product, books are to be read after all. Therefore, the form of book binding must obey the content, which is like building a house. No matter what the appearance is, it must first have the functionality of the house.
color design of cover design: proper color expression and artistic treatment can produce dazzling effects in readers' vision. The use of color should consider the needs of content, and express different content and ideas with the effect of different color contrast. The cover design should be unified and coordinated in contrast, and it is appropriate to configure the intermediate colors with each other, so that the contrast colors can be unified in coordination. The color of the book title should have a certain weight on the cover. If the purity is not enough, the cover design will not produce remarkable results.
the design of book cover. On the whole, the cover design of books should be novel, relevant and infectious. Generally speaking, we should start with the imagination of cover design, the abandonment of cover design, the symbol of cover design and the exploration and innovation of cover design.
the picture design of the cover design: the picture on the cover has become an important part of the design elements because of its intuitive, clear, strong visual impact and easy to resonate with readers. The contents of the cover design pictures are rich and colorful, and the most common ones are people, animals, plants, natural scenery and the products of all human activities. Picture is an important part of book cover design, which often occupies a large area in the picture and becomes the visual center, so picture design is particularly important.
Text design of book covers: The fonts commonly used for book titles are classified into calligraphy, art and printing. The calligraphy style pursues endless changes between strokes, has strong artistic appeal, distinctive national characteristics and unique personality, and the handwriting is mostly from the hands of celebrities, which has celebrity effect and is widely loved. For example, books and periodicals such as "Seeking Truth" and "Doll Pictorial" all use calligraphy as the font of the title of the cover design; Fine arts can be divided into regular fine arts and irregular fine arts. The former, as the mainstream of fine arts, emphasizes the regularity of appearance and the unity of dot-and-dash changes, which is easy to read and design, but rather dull. Irregular art is different in this respect.
The cover design emphasizes free deformation, and pursues irregular changes in terms of stippling and font shape. It has the characteristics of rich changes, outstanding personality, sufficient design space, strong adaptability and rich decoration. Compared with regular art style and calligraphy style, the cover design of irregular art style has both individuality and adaptability, so many books and periodicals choose this kind of font, such as bosom friend and NEWYORK abroad. Printing follows the characteristics of regular art forms, and the early printing forms were dull and rigid. Now, printing forms have made a breakthrough in this respect, absorbing the changing rules of irregular art forms, and the cover design greatly enriched the expressive force of printing forms, and with the help of computers, the printing forms were convenient and rich in processing methods, which made up for their shortcomings in personality. For example, Yilin, TIME and other publications all use print as the font of book titles. In the cover design, except for the title of the book, all other words are printed.
This is the design process of book binding and cover, which is actually very simple. It is difficult to make a good design. However, most of the book binding and cover designs on the market at present have this similarity. We should focus on this situation when designing book binding and cover, and it is best to avoid this similarity. Book binding design is the process of books from planarization to three-dimensional, but seemingly simple binding design contains countless systematic work of conception, creativity and art. A4 size is 21x297mm. If it's just the cover, it's 216*33mm (3mm bleeding on the top, bottom, left and right). If the cover and back cover are all designed, it's necessary to consider the thickness of the book line (depending on what paper is used, for example, if 8g double-sided adhesive paper is used, the 24p book will be within 1.2cm, and if it's bound, it's necessary to add 2-2.
note: it is recommended not to use 21*297mm as the sample, and it is better to control it within 21*28mm to save paper.