The origin of the name of Wu Ye God

The brand logo of "Wu Ye God" is based on the abstract five-leaf graphics of natural plants, with elegant calligraphy fonts, which not only contains the concept of natural ecology and environmental protection, but also shows a strong Chinese style. There is a touching legend in the history of Meizhou, Guangdong Province, from which the "Wuyeshen" brand cigarettes of Guangdong Cigarette Factory were born. At the end of the Song Dynasty and the beginning of the Yuan Dynasty, Zhao Min, the last master of the Southern Song Dynasty, moved south with Wen Tianxiang and others, moved from Quanzhou to Guangdong, and took refuge in Bingcun, Meizhou. After the Yuan army captured Meizhou, the monarch and his subjects fled to Lingdingyang in the Southern Song Dynasty, and Bingcun was slaughtered. At that time, Meijiang had no way and was eclipsed by Yin. On a rainy night, Huang, a village woman who escaped from Bingcun, took two children and hid in the mountain. On the way, the fairy told her that she had only half an hour to live. On the rugged and muddy mountain road, Huang and her son slipped and got up again and again. Later, Huang fainted under a towering old tree. Two children fell on Huang, crying, really sad. Suddenly, a flash of lightning flashed across the stormy night sky. I saw immortals dressed in yellow, blue, white, red and black prostrate themselves around Huang, calling them the five hidden gods of Huang. One of the children asked, "Why did you leave your body when you had five hidden gods?" A: "The yellow spearmint was so popular that she died, so the five Tibetan gods were scattered." The child immediately knelt down and kowtowed: "Please, trade my life for the life of the mother." The child's voice did not fall, and thunder suddenly sounded in the sky. A moment later, I saw the rainy night clouds dispersed, the wind stopped raining, a bright moon rose from Wuzhi Peak, and five red-crowned cranes each held a glowing bluegrass leaf falling from the sky. In an instant, when the world lit up, the red-crowned crane scattered bluegrass leaves on Huang's chest, and five leaves formed a beautiful figure. Huang seemed to wake up from a dream and kept saying, "Five-leaf God Crane, Five-leaf God ..." Since then, the legend of Five-leaf God has been circulating in Yinna Mountain area. One hundred years later, someone wrote an article about bluegrass as a witness: bluegrass is a fragrant and elegant grass. Since ancient times, people have often used clothes to ward off evil spirits, calling them beautiful and noble things. For example, a good word says "Lan Yan", a close friend says "You Lan", an auspicious moment says "Shi Lan", an elegant room says "Lan Ju", and a good article says "Zhang Lan" and "Lan Zao" ... Therefore, Lan belongs to people and is called "Lan Yu" with Yu. According to legend, Huang's kindness and noble character touched the world, so he got help from the gods. Because she dreamed that five cranes sent orchids, she was told that the Five Leaves God was a lucky thing. The legend of the magical Five Leaves God is deeply rooted in the fertile soil of Lingnan. 1999, "Five Leaves God" became the name of a cigarette. After the birth of "Wuyeshen" cigarette, although the initial road was difficult, it still achieved very good results. Let's take a look at the sales curve of "Wuyeshen" cigarettes: 1999, "Wuyeshen" was officially listed, and the sales volume in that year was less than 1000 boxes. In 200 1 year, the sales volume of "Wu Ye God" exceeded 10000 boxes. In 2003, the sales volume of Wuyeshen reached 63,000 cases. In 2004, the total sales volume of "Wuye Ginseng" has reached 65.438+300,000 boxes, with sales reaching 3 billion yuan. Even with such excellent achievements, the footsteps of "Five Leaves God" have not stopped at all. In 2006, its target was 300,000 cases.