The emblem of the Olympic Games is called "China Seal·Dancing Beijing" and evolved from the combination of the Chinese Seal, the Chinese character "Beijing" and the five Olympic rings. The white line in the middle symbolizes a moving person.
As far as general visual art is concerned, the mutated character "京" looks like a running human figure, which closely links Beijing with the Olympic Games. The human figure's open hands can also be regarded as "Welcome to Beijing" You" symbol. At the same time, the word "京" is also similar to the word "文" in Chinese characters, which means "humanistic Olympics".
The emblem conveys four messages: Chinese culture, Chinese red, Beijing welcomes friends from all over the world, challenges limits and pursues perfection, and promotes the Olympic motto of "Faster, Higher, Stronger".
The emblem of this Olympic Games was officially released on August 3, 2003. The main designer Zhang Wu is from Qixian County, Henan Province and serves as the president of Beijing Chuangchuang International Planning Company.
Mascot
The collection of mascot design proposals began in 2004. Initially, Sun Wukong and others became popular. On November 12, 2005, Beijing held the "Beijing 2008 Olympics Mascot Release and Countdown to 1,000 Days" event, announcing that the mascot of the 2008 Summer Olympics was Fuwa.
They are composed of five images, namely: Beibei (image of carp), Jingjing (image of giant panda), Huanhuan (image of Olympic flame), Yingying (image of Tibetan antelope), Nini (Beijing swallow kite image) is a homophone of "Beijing welcomes you", and its color is also the color of the Olympic rings.