"Soft text, advertising in English, refers to the marketing planning of an enterprise or the" text advertisement "written by an advertising company, as opposed to hard advertising. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which allows users to perfectly combine the content of articles with advertisements without forcing advertisements, thus achieving the advertising effect. " Marketing soft articles mainly impress customers through the emotion and product keywords of the article, let customers know what products you make and trust you, which also belongs to emotional attack and emotional marketing, and let customers identify with your character and products. Steps to write a good soft article: Just like a composition, it needs the process and result of the event development, and finally for what purpose to impress customers.
It's the third of March again. Today is the third traditional festival. Since ancient times, China has had "On February 2nd, the dragon looked up". I was born in Xuanyuan on March 3rd. After Wei and Jin Dynasties, Shangsi Festival was changed to March 3, which was followed by later generations, thus becoming a festival for Han people to drink by the water and have a spring outing in the suburbs. According to legend, March 3rd is the emperor's festival and the birthday of Zhenwu, a Taoist fairy. There are many customs on this day, and the most important activity is to offer sacrifices to the gods who manage marriage and childbirth. Through activities such as offering sacrifices to Gao _, meeting men and women, eliminating disasters and avoiding evil spirits, and praying for fertility. In ancient times, March 3rd was a hydrophilic festival. The custom of having a spring bath on March 3rd originated from the waterfront in the Zhou Dynasty. After Wei and Jin Dynasties, the third day of March was designated as a spring bath, which was a festival to eliminate disasters and pray for blessings. People will bathe at the water's edge, forming a scene of "East running water is self-cleaning". Shangsi Festival also evolved an anecdote of "Qushui flowing". During the Wei and Jin Dynasties, when the literati were in infancy, they also held waterfront banquets, talked about writing and drank for fun. When drinking, put the glass in running water, and the glass will follow the water. Before anyone, you should drink and recite poems. This activity was recorded as "Qushui" in Preface to Lanting Collection by the famous calligrapher and writer Wang Xizhi. Qushui activities also spread as far as Japan, forming a Qushui banquet and welcome ceremony in Japan.