One day, Zhang Dai heard that Min Wenshui's tea was very good, and his friend said that he "didn't say anything about tea". So Zhang Dai went to the residence of Min Wenshui, the capital of Nanjing, by boat, and felt that it was the residence of an expert.
However, the host is not at home, and Zhang Dai is waiting there. After playing five sets of the glory of the king, Min Wenshui appeared, but there seems to be no big teacher, just an old man.
Old man Min didn't seem to pay much attention to this great genius and said, "Oh, I left something in one place. I'll be back soon."
As a result, it was already six hours later, when night fell and the stars were shining, Master Min came back and found that Zhang Xianggong had not left.
"I'm here to drink your tea today, and I won't leave until I drink it."
The old man gave this boy a white look and thought he'd better soak one to see if he understood.
Passing 18-wheeler, the old man seemed to be 20 years younger at once. He boiled water to make tea and poured the pot, and the soup was served at a speed of 0.8 seconds. The operation was as sharp as lightning.
……
After a competition, I found that the scholar in front of me really knows tea, so they laughed and became friends.
Since then, Zhang Dai has been in constant contact with Min Lao, and Taoyedu has also become the five crossings of literati, talented people and beautiful women in the late Ming Dynasty.
Dong Qichang, a calligrapher, Ruan Dacheng, a dramatist, and Wang, a network model at that time, are all frequent visitors here. Zhang Dai met Wang here and wrote down their unspeakable things, which will be passed down to future generations.
Then the question comes, why is Fujian tea so delicious?
According to historical records, due to the production technology, he improved the pine nut tea at that time, and even Dong Qichang had to write an inscription for it. However, is the popularity of Fujian tea really that simple?
In my opinion, in addition to the production process, Min Wenshui seems to be a person who has crossed over and used modern thinking to make tea.
1 Redefines the way of drinking tea.
Before that, we used cups for drinking tea, which were bigger than the current bowls. At present, the tea sets of Japanese tea ceremony are relatively large, which were used before the Ming Dynasty.
The small teacups we use now are not available from the beginning. In the vast history books, Min Wenshui was the first to use it.
You may think, isn't this the wine glass? Congratulations on your correct answer. It's a wine glass. Min Laohan used a drinking cup to drink tea, emphasizing careful sipping, which caused an uproar in the tea industry at that time.
That kind of feeling, just like when I first started using Apple, I found that my mobile phone can also be used as a computer, and there is such an operation.
2 Personality is king, brand strategy
Fujian Tea is known as "the well-known trademark in China", and Dong Qichang even found many knockoffs, reminding Fujian Wenshui to pay attention to intellectual property rights and adding some imitation elements to the packaging.
In the past, tea was mainly made by place names. For example, Huqiu tea is produced in Huqiu, and Min Wenshui named the brand after himself. Like Luo Yonghao and Wang Laoji, the brand has injected great vitality with personalized image.
3 big V communication, community operation
Personalized brand, bringing community effect, needs the spread of big V, iron powder big V Dong Qichang, Wang Yuesheng, Zhang Dai and so on. It also has its own traffic, forming a secondary spread.
At this time, Huaruzhai was not only a place where Min Lao sold tea, but also an advanced social place at that time.
VIP customers in Cha Min can exchange business cards here, pick up teacups, recite poems and pretend to be joking.
A kind of tea is not only a kind of tea, but also the inscriptions of literati, celebrity endorsements, popular elements and interesting stories. And tea is still tea, whether it is a courtesy or a separate taste, it conveys the truest warmth in the world.
Many people ask me: I like tea very much, and I think I know tea very well. Is it suitable for tea business? My answer is that knowing tea and selling tea are two dimensions. Selling tea requires a knowledge framework of marketing, management and even public relations. If you don't have time to watch it, let's take a look at how the masters of the Ming Dynasty sold tea.
Before you know it, it will be 20 18 in half a month. Good luck and good tea.