1. Learn to use positive and negative shapes.
Using two elements to express their meaning will not increase the difficulty of recognition. This method is very clever and concise, which makes the form simple and better, and makes people have a very high degree of discrimination. Reconciling the inextricable connection between the two elements is the perfect interpretation of minimalist logo in this way, which is contradictory and integrated, and the most important thing is overall clarity!
2. Make the sign black and white first.
I believe many veterans will be very clear about this monochrome problem, but I still need to remind them again, because the monochrome structure is equivalent to designing a logo structure, and the key point of starting a minimalist logo is to start with a monochrome with black against white, and then consider the color, so as to see whether the shape is highly exquisite or not. I will briefly talk about this part.
Trial curve
There are many ideas about logo design now. If you want to make your design better, you can try to use curves to improve your design ability. A curve or a cluster of combination lines can be a symbolic element of this logo, and often grasping a radian is a horizontal height expression; The second stage is the important font combination you choose. The space of logo is balanced by lines and fonts. Streamline and spiral are good creative elements, which can make logo readable and concise. When you have some ideas, you can try to draw them by hand before processing. Logo design is ok.
4. Font logo
When you doubt that the icon you designed doesn't have too many features, you can simply design letters from your brand name, so you may find that the logo designed with fonts can represent your company image for a long time, and it is easier and more direct to identify. The most important thing is that the font logo is more convenient to use in different software and Internet applications.
5. Retro simplicity
The practice of simple logo is not new, but it is more representative to combine a little retro technique to make it simple and tasteful. Usually, the retro and simple logo design method is to use a circle, and then outline the object around a circle of fonts, and the thinner lines are more representative; You can choose some retro colors in color matching, so that you can have a relatively novel and simple treatment, but still retain some retro flavor. Chinese is "old cans and new wine." The advantage of retro minimalist style is that you can choose concepts and draw nutrition from the designs of different eras. If you are good at craftsmanship, it is necessary to use the design style of 100 years ago!
6. Geometric elements
I believe there is nothing better than geometric elements to embody minimalist style, because logo icons are very concise and have a strong sense of order after geometric standardization. Through the combination of circle, square and polygon, the logo looks very concise, and in the choice of geometric shape, different presentation methods can represent different meanings. If you don't understand, Dingmai can help you design.