The teacher’s copywriting class is very comprehensive and easy to implement from concept to practice, combined with your own understanding. The summary review is as follows:
1. What are the pain points in your sales circle of friends?
1. No temperature: unable to feel fresh humanity
2. No emotion: lack of this dimension
3. No sense of trust: with There is a lack of interaction among friends in the group and there is never any link.
In fact, there is one thing here that is very important for those who have not yet changed, that is, they must dare to wear hairpins and expose themselves. Only when others see the real you will they choose to believe in your products.
2. What are some ways to build a circle of friends with soul and warmth?
1. Record every detail of daily life. The more detailed the material posted in Moments, the more touching it is. Therefore, record the details in your relationships and life in a timely manner.
2. Why is it necessary to have a soul and temperature? Because in essence, micro-business is first and foremost a social tool, not an e-commerce tool.
3. Key points in creating personal IP:
1) Your professional. No one would dare to place an order with a person who is not very good at business even though he is a nice person. This is human nature.
2) You are kind, enthusiastic and upright. In this way, not only will others be infected, but they will also feel worry-free and not afraid of trouble.
Teacher Guan’s golden words: Today is an era when goods are abundant and human qualities are scarce.
Third, how to create a personal IP? It is divided into 6 sections
(1) Learning type design suitable for everyone:
It is best to have basic information such as your appearance, hear the voice, and see the smile , more trust.
According to Teacher Guan’s experience, when your face appears, the number of likes and comments is 2-3 times that of usual.
Live broadcast your life from today! Can be in any form. Teacher Guan mentioned before that short videos are a hot topic. You can try using short video recording. Simple and vivid.
The challenge is to dress up every day when you go out.
You can find the most fashionable friends during the holidays, give them red envelopes, go shopping with you, buy some good-looking outfits, go out decently, and feel confident to take photos and videos to prepare yourself.
In fact, this is also a question of psychological suggestion. I had this kind of experience, and I would be sorry if I didn’t take a photo with makeup on. Will also be very confident. This will increase the chance of making a hair tie.
But what should an ordinary transparent person post? Need to be motivated, reliable, and positive.
The teacher provided 3 methods for reference:
Three methods,
1. Invite experts in your field to dinner, such as your own leader, Classmates who have experience and achievements in this field. Or a business partner you know. Arrange in advance 1-2 meals every month. There is material available for distribution.
Taking photos, eating, communicating, and exchanging books. Secondly, you can also ask some questions and post useful information in your circle of friends. It means that you are good at thinking and making progress.
In fact, fresh ideas are the easiest to attract people.
2. Participate in offline activities that interest you or within the industry.
a. There are salons in various industries, including FMCG, medical, etc. Always have the habit of taking group photos and taking photos.
b. Various offline training classes, actively taking photos with star students and teachers, are good materials. This will make others feel envious.
c. Book club, participate, and then send photos and short videos. Read more books that fit the personality. Reading notes and mind maps show the depth of learning.
3. Create your quality life. Exquisite life.
According to Yuzi girl, let others see your circle of friends as someone like you. The so-called law of attraction. Building your positive self to the extreme is naturally very attractive.
a. Choose to be a volunteer, show kindness and enthusiasm, know how to be grateful, and make people feel reassured. In fact, you can also consider starting from family ties. For example, Yuzi Girl's filial and kind persona has attracted countless fans to her. Moreover, the threshold of trust is very low when it comes to selling goods.
b. Exercise, fitness, and expression of willpower. Self-control is a pain point for many people, otherwise there wouldn’t be so many check-in items. This means that you are very demanding of yourself. Set aside a certain amount of time every month for live broadcast and presentation.
c. Go to the library or bookstore. Have someone accompany you and help you take photos to show off your glowing image. Find a professional book, take pictures of the cover, wonderful chapters and paragraphs, and write down your feelings and thoughts. Show that you are constantly improving, professional, and diligent.
(2) Authoritative links
Teacher Guan’s training camp has been taking advantage of opportunities to empower students
For students, linking to Teacher Guan is With authoritative endorsement. Whether it's screenshots of daily chats or outstanding students in training.
The teacher shared three methods:
1. Enter the authoritative paid community and actively chat and interact. For example, the current knowledge planet. The above is a UGC community. The star owner will also always pay attention to the progress inside. You often leave messages and get likes or get red envelopes. For teachers, you are a high-quality content producer here, so you are naturally welcome.
After a long time, it is very likely that the boss will interact with you. endorsement.
2. Free service boss. Huang Qianxuan's story. Photographer German example. They are all free services, and you can get 200,000 best-selling authors, personal image photographers, and more. This actually involves a question of the order of giving and receiving.
3. Write your homework carefully. Receive an honorary title. The rabbit mother in the knowledge planet. Excellent post, marketing star. Write practical information and posts seriously.
(3) Write about the experience of the product, not the sales of the product.
Method 1, product experience
This is mainly copywriting that occupies the senses. Use strong enough language to describe clearly, and write down the specific features of your product from the perspectives of vision, hearing, smell, etc. Then add what kind of enjoyment and changes it brings to the body and mind.
The three-paragraph format of Moments copywriting:
Paragraph 1: Copywriting of product experience: sensory occupation, plus psychological happiness
Paragraph 2: Product pictures and short videos
3 paragraphs: guide to place an order immediately. Leave a link in the comments. Leave a message for yourself.
Method two, experience according to the situation.
For example, you can set up a WeChat group at a milk tea shop near an office building. You can join a group in a community. It can be done at a suitable time. For example, milk tea, a fixed group meal at 2 o'clock every day. According to the customer's living habits and physiological characteristics, 2 o'clock is the time when a person feels sleepy and needs a little boost. Therefore, Teacher Guan said that when selling something, you must sell it at the right time.
How to send it?
Working days: Copywriting that matches the situation, matches the time period, and meets the needs of customers
For example, Mr. Cake’s afternoon tea cake for white-collar workers. Instructions: Place your order now and we will deliver it immediately.
Holidays:
For example, during the Spring Festival, there is a need to buy gift boxes. Prepare packed gift boxes in advance and send them to Moments when the time is right.
If you are selling courses, during the Spring Festival, you can recommend courses on time management and personal planning. During the Olympics, you can sell related food sets, etc.
(4) Tips: The difference between businessmen and experts.
The merchants who only post product promotions in Moments are merchants. And they are among the earliest merchants in the WeChat 1.0 era.
But if you distribute knowledge-based information and solve customers' real problems and doubts in your field, you will always break their cognition and help them better identify. Then it provides value to customers.
So establish yourself as an expert.
Case, Northern Jiangsu; including the use, preservation, etc. of food.
I once had a monthly turnover of 1 million
Method 1. Questioning method: The worst way to write copy is to speak straightforwardly. Customers feel unsurprised and the effect is poor.
Asking questions first can guide thinking, so that customers will be curious if they can’t answer the question. Then give wonderful answers later, so that there is a psychological gap between the customers before and after, and they will naturally discover the value you bring. This feeling of admiration for your professionalism will be beneficial to your subsequent transactions.
Method 2, the turning method, can also be understood as the "human comparison" method of popular copywriting
Most people think that it should be left, but it should really be right. This is to correct customers' inertial perceptions and misunderstandings. For example, you complain about society, the company, or the bad economy. Actually wrong. This can only mean you are incompetent. How do you choose to face the solution? Anger is not a reflection of personality.
Teacher Guan gives tips: copywriting creation manual:
Make the selling points and benefits one on the right. Replace it with the current hot product.
Keep learning, books, and public accounts. Weibo summarizes a steady stream of knowledge points.
(5) Customer praise
Here you need to focus on your core selling points and be clear enough. When I was learning about content marketing, I mentioned the practices of excellent Taobao stores. When they encounter loyal customers, they work hard to grab them and guide them effectively. For example, giving red envelopes allows customers to take photos according to the method and angle they need, and make comments in the format they need.
Teacher Guan’s training camp also conducted a satisfaction survey some time ago, and it was very good. Instead of just asking, "What do you think of my course?", students will have no way to answer. And their questions are specific to every core element: homework arrangement, homework completion rate, group atmosphere, possibility of content improvement, etc. It is easy for people to take out their vague ideas and form valuable research results for them.
What are the specific benefits of customer reviews?
1. Tell the client that you are not singing alone. It will enrich your circle of friends.
2. Directly guide trust.
What misunderstandings need to be avoided?
a, too exaggerated; lose 10 pounds in one day
b, too vague, no specific details
This is excessive marketing or ineffective marketing. It will hurt your personal brand and ruin your financial path.
Therefore, good content must ensure two things:
First, the content is authentic
Second, talk about the core points.
The copywriting must be insightful and a little ridiculing.
For example, Teacher Guan used Hei Hei Hei as an explanation, and he realized: Many people think that they are novices and cannot do it. However, I started using it and gained 20 followers in one day. Take action and it will be effective.
(6) Interactive benefits
Increasing fans is not just about new fans. A big figure and a good protector of old fans.
"3 conversations principle"
Only if you chat with the customer 3 times will you have the chance to place an order. So you need to complete 3 interactions as soon as possible. Actively create topics in various ways. Chat with customers as quickly as possible.
How to interact with fans? Mobilize energy and try to create a chatting scene.
Idea 1, knowledge topic interaction. Bring out industry knowledge and interact.
Suppose there is a pomegranate seller. I sent 3 photos of a pomegranate each. Which one claims to be the edible Estee Lauder?
Friends who guess correctly will receive cash red envelopes through a draw.
It has been proven through a lot of practice. Multiple choice questions are the best way to get results. 1.2.3.4 Choose one of the four. In this way, customer comments only need to be resolved in one key. Save time and effort.
Idea 2 Interaction of personal issues. Expose your personal life and let them participate. For example, let fans choose. Your personal life allows others to experience the real you.
When buying shoes, when doing hair style.
When managing your WeChat personal account, let the WeChat group help with ideas. Most people like to participate in things where they can provide practical help to others with a small amount of effort.
Question: What should I do if no one responds to me when I interact?
Answer: Give out benefits to attract diving fans.
1) Send information about your own industry.
2) Send red envelopes
3) Send coupons. Send large coupons. Buy your own products at 30-50% off.
4) Free trial package.
5) Send books. It is suitable for friends who pay for knowledge. Books are not expensive.
Question: When should I post to Moments?
7:30 Commuting at this time
11:50 Getting ready to eat, not in the mood to go to work
17:50 Getting off work
21: 30 Relatively leisurely
In the end, it has to suit your own situation.
Take the first step bravely.